STRATEGIC PLANNING IN

PHARMACY OPERATIONS
 What is Strategic Planning?

A disciplined effort to produce fundamental decisions and

actions that shape and guide what an organization (or other
entity) is, what it does, and why it does it.
Steps in the Strategic & Operational
Planning Cycle
The Planning Phase
• Customer Identification
1

• Mission
2 • Vision

• SWOT Analysis
3

• Prioritize Issues
4 • Establish Goals and Strategies

• Identify accountability
5
 • Customer Identification
1

• Use Brainstorming technique to identify your customers

o Internal
o External

• Use to identify all those who are affected by the actions and
outcomes of the pharmacy team
 • Mission
2 • Vision

• Mission feeds the confidence of your organization

• Vision creates the momentum of anticipation about the

future
 MISSION STATEMENT
• Mission statement
o a declaration of an organization’s “reason for being.”
o answers the pivotal question “What is our business?”
o essential for effectively establishing objectives and
formulating strategies
o reveals what an organization wants to be and whom it
wants to serve
o Also called a creed statement, a statement of purpose, a
statement of philosophy, a statement of beliefs, and a
statement of business principles
 Mission Statement
Our What we do
The Our Business to address
opportunities Purpose these
or needs that
we exist to
address Our
Values
The
principles
and beliefs
that guide
our work

Mission
Building a Compelling Mission Statement

Inspire support and commitment

Motivate

Be convincing and easy to grasp

Use proactive verbs to describe what

we do

Be free of jargon

Be short enough to be easy to repeat

 How to Write an Effective
Mission Statement
“Our mission is to serve the tastiest damn pizza in around.”

“Our mission is to present with integrity the highest-quality

entertainment solutions to families.”
 ABBOTT LABORATORIES
“To improve lives by providing cost-effective health care
products and services.”

GLAXOSMITHKLINE
“Our mission is to help people do more, feel better, live longer.”

• The business is focused around the delivery of three strategic priorities which aim to increase growth,
reduce risk and improve our long-term financial performance.

 
 Google
“Google’s mission is to organize the world‘’ information and
make it universally accessible and useful.”
 Vision

Motivates

What does
Inspires success Paints
picture
look like?

Stretches
boundaries
 VISION STATEMENT
• A vision statement should answer the basic question, “What do
we want to become”

• The vision statement should be short, preferably one sentence,

and as many managers as possible should have input into
developing the statement.
 ABBOTT LABORATORIES
"Abbott's vision is to be the world's premier health care company.
Simply put, we want to be the best - the best employer, the best
health care supplier, the best business partner, the best investment
and the best neighbor.“

GLAXOSMITHKLINE
“We want to become the indisputable leader in our industry, not
simply in terms of size, but in how we use that size to achieve our
mission and improve the quality of human life.”
 Amazon
“Our vision is to be earth’s most customer centric company; to build
a place where people can come to find and discover anything they
might want to buy online.”
So lets examine their Vision and Mission statements:
 • SWOT Analysis
3

• Identify using Brainstorming process

• Internal Factors
o Strengths
o Weaknesses

• External Factors
o Opportunities
o Threats
 • Prioritize issues
4 • Establish Goals and Strategies

• Prioritizing issues

• Establishing goals and strategies/objectives

SMART Objective Criteria
Specific
• State exactly what is to be achieved

Measurable
• Capable of measurement. Can determine if it is achieved

Achievable
• Realistic given the circumstances in which it is set and the resources
available to the business

Relevant
• Relevant to the people responsible for achieving them

Time Bound
• Set with a time frame in mind. These deadlines also need to be realistic
 • Identify accountability
5

• Assign accountability

• One of the most important pieces to successful implementation is you.

• Find someone to hold you accountable — a business coach, an executive

group, a colleague, an outside consultant, or anyone else outside of your
business who advises you.
• Don’t forget to discuss the consequences for non-performance with your team.

• Peer pressure creates such an intense expectation of performance that it causes

action, so hold monthly strategy meetings where people have to publicly report
on their progress.
 Sharing the Plan
• Commit the plan to writing – Detailed, Outline, and Matrix

• Share with all members of the Department

• Share with VP, CEO, and provide with budget documents

The Execution Phase

• Develop teams
1 • Educate teams

• Gather baseline data

2 • Refine metrics if needed

• Develop action plans

3 • Timelines and targets

• Do it
4
The Monitoring Phase

• Reports at least quarterly from team leaders

1

• Take action as needed to adjust or stay on

course
2

• Dashboards or scorecards for visual reporting

• Routine presentations
3
 Reporting

Require at least
quarterly reports from Create Dashboards or
each person accountable Scoreboards for visual
including specific reporting
metrics

Provide routine Provide updates to staff

reports/presentations at Town Halls or staff
upline meetings
 Your Assignment

My name is ______________ and

my personal mission statement
is…