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Internal Environmental Analysis and Competitive Advantage
Internal Environmental Analysis and Competitive Advantage
Environmental
Analysis and
Competitive
Advantage
CHAPTER 4
Learning Objectives
• Understand the role of internal environmental analysis in
identifying the basis for sustained competitive advantage.
• Describe the organizational value chain, including the
components of the service delivery and support activities.
• Understand the ways in which value can be created at various
places in the organization with the aid of the value chain.
• Use the value chain to identify organizational strengths and
weaknesses.
• Determine the competitive relevance of each strength and
weakness with the aid of a series of carefully formulated
questions.
• Describe how competitively relevant strengths and weaknesses
can be used to suggest appropriate strategic actions.
Identifying Competitive Advantage