TIRUMALA TIRUPATI DEVASTHANAMS

CASE STUDY SUBMITTED BY GROUP 9

ABHISHEK RAJ – ROLL NUMBER - 53
CHINMOY SARKAR – ROLL NUMBER - 07
DIWAKER BISHNOI – ROLL NUMBER - 51
GURPREET SINGH – ROLL NUMBER - 37
ROHAN GOEL – ROLL NUMBER - 52
STUTI BIRJE – ROLL NUMBER - 26
SUBHAJEET DEY – ROLL NUMBER - 38
SITUATION ANALYSIS

• Differential ques system – Difference price for different que leading to inequality.
• Long ques due as in a day around 30000 devotes comes to TTD.
• Number of lines varies from season.
• Last year turnover was Rs 100 Cr from donations.
• Most of the expenditure is being done on social welfare.
PROBLEM ANALYSIS

Keeping the
equality intact
and ensuring no
Moral dilemma
loss of revenue
due to Negative influence
differentiation which the media
made between Difficulties can create due to
rich and poor in the inequality issue
controlling
the crowd.
DECISION ANALYSIS

Alternative 1
• To have darshan card for members coming frequently.
• On the darshan card they can join specific row designated to devotees. Designated rows
can move fast.

Pros Cons.
Equality in Darshan to an extent Maintaining the records of the devotees
having Darshan card.
Crowd control.
DECISION ANALYSIS

Alternate 2
• Apply Queue Management System framework.
• Online registration of devotees and issuance of QR code with time slot.
• Time slot to be allotted and devotees get time reminders to get the QR code scanned at gate / Check point.
• Entire process shall be mobile enabled - live tracking of devotee’s position can be monitored on the app.
• If devotees wish to visit early, they need to pay premium price
• If devotees wish to have higher band width/ flexibility to scan the QR code and take darshan. They need to
pay premium price.
QUEUE MANAGEMENT SYSTEM
Devotees Registration
• Devotees can register Online
• Devotes can register in the temple
premises
• Time slot given to devotees with the
reporting Gate / Line/ with color
coding of line.
• Devotees can be scheduled in
different lines on the basis of the
color of the registration slip/ Line
number/ gate number mentioned on
it.
Tracking of Devotees
• Tracking of devotees can be done the
moment the registration slip is
scanned.
• Reminders can be given to devotees
for darshan timings.
• Skipping ques option can be given
over mobile.
• Devotees can have real time
information of their darshan timings.
Live records of the Queue
• After darshan the devotee scans the
slip and gives indication the devotee
left the temple premises.
• It gives trigger to the computer about
the occupancy level of the lines
getting emptied.
Pros. Cons
Better crowd management and Increased revenue Adoptability of the Mobile App.
due to additional features of Premium devotees.
Lesser Lines in the temple premises. Expenditure to create the App
Equality in the devotees.
Systematic entry and exit.
Other addons for prashad, langar & other features
of Temple can be viewed on the Mobile app.
PLAN OF ACTION

• To have this, mobile application download intimation can be made mandatory from
Temple trust website.
• Can have a news coverage on national and international media for such change to benefit
the devotees.
• Every poster, banner, prashad box, bhajan CD etc must carry the application link.
• Deciding the premium charges for early darshan, flexible darshan, trust hotel booking,
transportation booking etc.
SITUATION ANALYSIS 2020

• 60000 to 80000 pilgrims comes to temple.

• Special entry darshan is provided through tickets for those pilgrims who want priority in darshan at a cost of Rs 300.
• Pilgrims can book special tickets darshan before 3 hours on the availability of quota, can be booked in temple, online
or Indian post offices.
• Many facilities are provided to pilgrim's doing the visit by foot path route.
• Special darshan to physically challenged and disable pilgrims.
• TTD is having an online portal which provides a transparent and enriching experience to the pilgrims.
• TTD is having their own news channel.
• Current Chairman of TTD is Y. V. Subba Reddy.
 QUEUE LESS
To take over “take-a-number” system

• It is electronic queuing system

• It is interactive mode which allowing pilgrim to arrive just-in-time with no waiting in lobby
• With Queue Less technology, TTD can take advantage of pilgrim's smartphones with timely alerts about wait times and
scheduled appointments
• This will help the process to be more efficient: by eliminating lines, speed up darshan, and empty waiting areas.
• Empower pilgrim to wait anywhere they want to while TTD gains high devotees satisfaction rates, valuable pilgrim data, and a
huge edge operational profit
• This data can also be used to detect crowd dynamics such as pedestrian flows and bottlenecks, and social groups
• Managing pilgrims through controlling the crowd flow using inputs from technology like CCTV cameras, drone fitted with
cameras can be used to assess the number of people in a particular venue in order to decide whether to stop or allow more
people inside the venue
 QUEUE LESS- IN ACTION

GPS location
Pilgrim
and Satisfaction
registration
from No waiting
Smartphone
Operational
Profit
CCTV Data
Remote Queuing Virtual Call-Back Flex-Appointments
to monitor Sequencing
Disperse crowded lobbies Queues Give Pilgrim flexibility. No
non users by allowing piligrims to Avoid waiting room Interactive appointments Discrimination
get in line from home, congestion. Pilgrim join a provide reminder texts
their vehicle, restaurant, queue remotely and and the ability to cancel,
or hotel room. They are receive a callback on their tell darshan is running
told via SMS or App their mobile phone when its late, or reschedule right No physical
Realtime wait time and when to their turn to enter temple. from their phone. management
arrive in the lobby. They know their place in
Input from line and their wait time.
Drones Pilgrim Data
KEY TAKEAWAY

• Technologies can change the perspective – How we see the things as it is and how better
it can become if we do it with the help of technology.
THANK YOU