E-COM

PGP/22D/22
By Vimal Jeph
0
How many payments drop offs happened. Give a
breakdown by new visitor and returning visitor?
1. What is the overall conversion rate by
mobile and Tablet?
How many active users on the website?
What are your top selling products?
What is the bounce rate? What are the
reasons for such a rate?
Which operating system has the highest
number of users?
Which page has the highest bounce rate?
What is the
total amount
of
merchandise
sold in the
time period
(default)?
How much advertisement dollars have google
spend for promoting AW-Tumbler?
Where are the top number of users on the
website coming from?
How many new visitors are on the website compared to returning
visitors?
How much percentage of sessions are without transactions?
Is the number of returning users up or down? Home.
What is your general opinion of the google merchandise website? What are your recommendations to fix (one
line each). 1. Payment drop offs. 2. Review drop offs 3. decrease the bounce rate 4. Improve mobile
conversions.

• Payment drop offs- smoother checkout session,  No hidden extra costs,
Being mobile-first, Multiple payment options,  Payment security
assurance
• Review drop offs – entice and excite customers, educating customers,
creting long-lasting relationships, offering discounts by providing
review
• Bounce rate – optimizing page load time, including clear call to action,
using side bar widgets, smart formatting increasing accessibility,
• Mobile conversions – making page mobile friendly, decreasing load
time, clear action for mobile users