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Mahuraan Poultry

Business
Plan
Prepared By Haleeya, hargeisa city, marodijex

Mahuran Team Mahuran2021@gmail.com

12/23/2020
(063) 463-9640 https://mahuranpoultry.co
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 Executive Summary
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Mahuraan poultry is a business focused on egg production that provides for a large market range. It is based in
Haleeya village, Hargeisa city. The most important fundamentals of our businessy. The most important
fundamentals of our business are:
• Layers
• roosters
• Water and feed.
The founders have noticed the health implication of automated and are creating a business to meet the increased
demand for fertilized eggs. Egg is one of the most nutritious food many
people can buy. Eggs provide significant amounts of vitamins and minerals.
 Restaurants, home delivery food centers, hotels, schools, bakeries and individuals are our target customers
because mostly people eat eggs and they need to get fertilizer and testy eggs and that is the main factor
which behind the starting of the business. The persons who have come together to start this business are
 Mustafa Omer, Ahmed Mohamed, Khaled Abdurrahman,Abdi Fatah Mohamed, Ruqiya Mohamed, Hamda
and Warda.
 We Have plan on supplying the sale of chicken meat in the future.We know people consume chicken meat a
lot so that could be a benefit for us. We Hope That our company becomes the largest Poultry company in
east Africa
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4 packaging cartons

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5 Business Description

1. Mission Statement
 Mahuraan poultry’s mission is to provide customers with quality, fresh, and valuable eggs.
 Quality and service are our number one priority.
 To provide investors with opportunities to receive a nice return on investment and high-quality
growth.
 Mahuraan’s poultry farm intends to have the largest poultry farm products.
2. Company Goals and Objectives
 Becoming the "Best and most hygienic poultry producer in the area".
 Turn in profits from the first six months of operations.
 Winning the hearts and tastes of our beloved consumers and establishing a brand image of the
company through heavy marketing campaigns in the first one year.

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3: Business Philosophy
 To satisfy our customers or to get value from customers by giving high quality
and testy eggs.
 To get good and strong relationship from customers.
4: Describe your industry
This company produces eggs with high quality because of the balanced feed, and
caring about the health of chickens. we also use roosters to fertilize hens, and this is
the natural method and valuable method.

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5: Describe your most important company strengths and core competencies
We produce high quality fertilized eggs and 80% of the market prefer these
eggs. We also make delivery to our main customers in certain amount of
eggs.
6: Legal form of ownership: Sole proprietor, Partnership, Corporation, Limited liability corporation
(LLC)?

Mahuraan poultry is owned by seven persons. They are namely Mustafa

Omar, Ahmed Mohamed, Khalid Abdirahman, Abdifatah Mohamed, Ruqiya
Mohamed, Warda, and Hamda. It is a partnership and each person has an
equal share in the business and is also equally liable for any business debts
or claims.
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8 product and service
A.Describe the most important features. What is special about it?
We offer chicken eggs to our target market. We plan to take pride in the uncompromising
quality of our products. We also offer fertilizer in form of chicken manure. Mahuraan poultry
shall produce high quality, and the freshest eggs to satisfy the taste of our beloved costumers.

B. Describe the benefits. That is, what will the product do for the customer?
In brief our products can provide a number of health benefits. 
 Strong muscles: The protein in eggs helps maintain and repair body tissues, including
muscle
 Brain health: Eggs contain vitamins and minerals that are necessary for the brain and the
nervous system to function effectively.
 A healthy immune system: The vitamin A, vitamin B-12, and selenium in eggs are key to
keeping the immune system healthy.
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9 CONTINUE……………….

1: What factors will give you competitive advantages or disadvantages?

Advantage
 The ability to optimize risk by identifying and controlling risks.
 We also produce high quality eggs.
Disadvantage
 They have large market share
 Unknown brand is at a disadvantage to a widely and recognized brand.

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2: What are the pricing of your products or services?

 The price of the egg would range from sl.sh 2000 up to sl.sh 2500 depending on
the size and quality. These prices would also vary depending on the existing
market price of poultry and eggs. As we compete with other poultries, we will
promote our products through advertisements and we use market penetration
pricing to enter the market easily.

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11 Marketing strategy
 Web, Facebook and YouTube are our strategy to make business promotions to get large
customers

market analysis
Market segmentation

Others:
10.0 % Hotels and
Individuals: restaurants: 20.0 %
10.0 %

Homes: Bakeries and food

20.0 % joints: 20.0 %

Retail shops:
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20.0 %
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target market
 Individuals are a small sector in the market segmentation. They are a pretty large group but
they buy a relatively small amount of eggs.
 The part of the market that we hope to supply large amount of eggs to are the industries
that need eggs are bakeries, restaurants, home delivery food centers, retail shops and
supermarkets.
 Another part of our target market that will order our products in medium quantities are the
homes that will require our home delivery as we have a set amount of eggs they need to
order for.

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SWOT analysis

Strengths Weaknesses
Produce high-quality eggs enriched Capital intensive. Starting a poultry
with protein business requires a large capital
funding.
Good marketing system Outbreak of disease can ruin entire
Eggs and chicken are not seasonal business
products and can be eaten at any time The smell can be quite disturbing
of the year
In this area, the poultry business hasn’t
been over-exploited
Poultry are environmentally friendly
S W
Opportunities O T Threats
Expansion into large scale production More competition
of byproducts(fertilizer and detergent) Avian diseases
Export to neighboring Countries. High feed ingredients prices
A large and successful poultry will 12/23/2020
ensure food security
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customers
 We found out that nearly everybody eats egg, so we are targeting the whole
market, individuals, homes and firms that use eggs in large quantities.
Specifically there is a high demand for Egg for home consumption or as gifts
during festivals like, Eid-al-fitr, Ramathan, and etc.

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15 Competition and competitive advantage

 Our main competitors is going to be maandeeq poultry company.

Address: Located north side of hargeisa city, village called haleeya. The same village our
business is planned to take place.
 We saw that some of our competitors produce tasteless eggs. The price is the main factor
that competitors can compete to our company. We set less price with high-quality eggs to
get our market share that is the main profitable decision that we have made.
.

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16 Economic Impact

Economic Impact of Poultry Production.

Poultry production is characterized by its high Economic return. Moreover it can open new
jobs indirectly through the development of the industries connected with poultry production
such as;
 Sales and Marketing.
 Research and Technical Support.
 Computer Science.
 

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17 Management and Human Resources

Who will manage the business on a day-to-day basis?

 Khaled AbdiRahman, Chief Operational Officer: as the COO, he looks after
issues related to marketing, sales, production and personnel. More hands-on than
the CEO, the COO looks after day-to-day activities while providing feedback to
the CEO.
There are 2 cleaners, 1 security, 2 egg workers and a veterinary doctor. There is also
a driver to make the delivery services who participate day to day activity of the
business.

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What experience does that person bring to the business?

His management and his good relationships must bring us good
Development of our internal organs of the company and that is the most important factor
that keep us to go forward.

What methods you will use to hire and motivate your staff ?
Mahuraan poultry use many recruitment strategies and methods such as placing
advertisements in local newspapers and online, publishing internal announcements for
promotions and our requirements are:
 adult not young.
Must have secondary certificate.

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Training and motivation will be next method of hiring employee:
Reward is our main factor.
Teaching new skills.
Good relationship.

Operational Plan
A poultry farm employee assists in daily operations on the farm. This can include checking
birds, feeding, collecting eggs, washing and packaging. Additionally, they also perform routine
maintenance on the house and watering/heating system as needed. They also utilize proper
biosecurity standards when entering and exiting houses. As we mentioned our company is
located in haleeya village,hargeisa.
 
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20 Risk Mitigation Plan

 As we considered these risks we have also made contingency plans for

unprecedented events or occurrences. As per the health risks, we will have plans
with a veterinary doctor that will have regular checkups with the chickens while
giving them the best environmental conditions.
 Another contingency plan we will make is insurance that will protect our assets.
One of the risks we have to face mentioned earlier, the occurrence of a fire
outrage will be curbed by placing fire extinguishers at strategic places. And in
case of financial crises, we may have to resort to getting loans.

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 Financial plan
21 a. Buying fixed asset
  Equipment/Tool Quantity Supplier Price TOTAL
per (USD)
item(U
SD)

1 Land ½ blog Suuq haye online   $6,000

2 Building   Najax cons.   $7,000

3 Hatching machine 1 item Dezhou co. $700 $700

4 2L chicken drinker 300 item Tagshan ltd co. $0.62 $186

5 2kg chicken feeder 300 item Tagshan ltd co. $0.88 $264

6 Delivery car   Xidig mtr   $4000

7 layer chickens 3000 Holland farm $1 $3300

8 office equipment   Gamur f.   $1000

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  Water tank 1 item Gamur f. $300 $300
 b. Pre-operational Costs [These are costs which will be incurred before starting the business
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 no Item Cost per item (USD) TOTAL

 1. Business registration   $120

2.  Preparing chicken rooms   $3,000

 3. advertisement   $120

 4. Electricity preparing   $95

TOTAL $3,335

TOTAL [b] (USD) $3,335

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23 c. Costs of running the business for at least one month

  Expenses TOTAL (USD)

1.   e.g. Salary for employees $600
2.  Security $100
3.  Transport $160
4.  Water $140
5.  Chicken feed $1500
6.  Egg packaging carton $ 475
7.  Vaccination $ 300
8.  Lightening System $110
9. Rent for store in downtown $100
TOTAL [c] $ 3,485
TOTAL INVESTMENT REQUIRED [a+b+c] $ 29,570
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END
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