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  • One Moment Can Change The Game

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    Fenny Shah
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    This document outlines Visa's marketing campaign for the 2019 FIFA Women's World Cup. The campaign highlights moments of acceptance and empowerment in women's soccer to inspire viewers. It features true stories of female athletes and entrepreneurs to promote diversity and inclusion. The campaign launched globally from May 2 to July 2, 2019 across 33 countries using hero films, social films, television, digital, social media, print, and out-of-home advertising. It also included BTL activations like FIFA sponsorship, contactless cards, payment wristbands, and point of sale branding at tournament venues to promote Visa as the official payment partner.

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    Marketing

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    Group 3

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    This document outlines Visa's marketing campaign for the 2019 FIFA Women's World Cup. The campaign highlights moments of acceptance and empowerment in women's soccer to inspire viewers. It features true stories of female athletes and entrepreneurs to promote diversity and inclusion. The campaign launched globally from May 2 to July 2, 2019 across 33 countries using hero films, social films, television, digital, social media, print, and out-of-home advertising. It also included BTL activations like FIFA sponsorship, contactless cards, payment wristbands, and point of sale branding at tournament venues to promote Visa as the official payment partner.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    13 views14 pages

    One Moment Can Change The Game

    Uploaded by

    Fenny Shah
    This document outlines Visa's marketing campaign for the 2019 FIFA Women's World Cup. The campaign highlights moments of acceptance and empowerment in women's soccer to inspire viewers. It features true stories of female athletes and entrepreneurs to promote diversity and inclusion. The campaign launched globally from May 2 to July 2, 2019 across 33 countries using hero films, social films, television, digital, social media, print, and out-of-home advertising. It also included BTL activations like FIFA sponsorship, contactless cards, payment wristbands, and point of sale branding at tournament venues to promote Visa as the official payment partner.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 14

    One Moment Can Change The Game

    Presented by:

    Gourab Mukherjee-20
    Krishna Pathak- 29
    Pratim Kumar Datta- 39
    Sanchal Singh- 48
    Shreya Matta- 50
    Shweta Guliani- 51

    https://www.youtube.com/watch?v=cS1anayysAA
    WHY??
    ★ Emotional Connect
    ★ Inclusivity: Belief in Women
    ★ Diversity: Racial and Gender
    ★ Women Empowerment
    ★ Impact of small victories in long run
    ★ Implied Functional Benefits
    Brand Resonance
    Inclusion-the pass
    IT COULD BE THAT ONE PASS
    THIS IS MY TEAM

    Belong – The Jersey


    ONE GIFT CAN INSPIRE A LIFE
    Believe- The
    Talk
    THE ONE WHO BELIEVED
    Inspire – The idol
    I CAN MAKE IT LIKE MY IDOL
    Change – The Moment
    One moment can change the game
    BRAND IDENTITY PRISM

    Customised card with Youthful, Reliable,


    the tournament name Committed, Strong Network
    on the card in the center

    Diverse, Inclusive, Equal


    Emotionally Attached,
    Trustworthy, Heartfelt
    Connection

    Women Empowerment, Youthful, Inclusive, Efficient, free thinker


    Inclusive, Reliable, Ease of Access,
    Fast Track

    BRAND IDENTITY PRISM


    What?
    OFFICIAL PAYMENT SERVICES PARTNER OF FIFA, the biggest women’s sporting event of the year

    Women entrepreneurs, cardholders, small business owners and athletes

    Diversity and inclusion

    True stories of female football players

    How moments of acceptance and empowerment can have a profound


    impact on one’s life

    Maroszan scoring the deciding goal during the 2016 Olympic Games final,
    or Nadim being selected as a member of the under-15 regional team in
    Denmark after arriving in the country as an Afghani refugee

    33 markets, featuring a combination of hero and social films on broadcast


    television, digital, social, print and out-of-home
    Where and When??
    ❖ Created by Saatchi & Saatchi London
    ❖ Launched in Fifa Women’s World Cup in France
    ❖ 33 countries
    ❖ Global Impact: Visa claims it is everywhere you
    want to be’

    2 May’ 2019 to 2 July’2019


    HOW?
    ATL Campaign
    Broadcasting on television Print Media

    OOH YouTube
    HOW?

    BTL Campaigns
    Sponsorship with FIFA, Official Payment Partner Contactless VISA Prepaid Cards

    Payment enabled wrist bands 1600 POS terminals enabled with VISA Sensory branding
    across 9 venues

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