INNOVATION STRATEGY

Contributed by:
S.M Hasan Rizvi 18PT1-29
Rahul Upmanyu 18PT1-20
Varun Juneja 18PT1- 31
Rachin Parashar 17PT2- 34
K.Vaiyanathan 18PT1-12
VALUE PROPOSITION CANVAS

• Loyalty programs
• Procure to deliver services –
reduce procurement costs by
aggregating demand
• Consulting to restaurant chains to
grow business
• Partnership with peripheral
brands to extend service line
• Food discounts
• Mobile app platform to order
conveniently
• Lower inventory cost
• Customer insights based
consulting to expand customer
base
• Geolocation based service
• Real time updated reviews
• Multiple payment options
• Lower buying cost
• More options to order
• Virtual tour
• Hassle free ordering experience
• Easier remediation
• Self servicing
• Faster delivery of food – last
mile delivery
• Time to review the order –
compare to choose the best
offer at a given time
• Increase customer base (for
restaurants)
• Customer insights

• Bridge the gap between

restaurant owners and hungry
customers
• Reduce dine in and logistics cost
• Know before you experience –
read customer feedbacks and
rating
• Higher dine in cost
• Low visibility on restaurant options
• Other customer experience unknown
• Manual ordering through other channels
• Low occupancy rates at restaurants
• Price comparison

2
CONTEXT MAP CANVAS
• More than 65% of
population is under the
age of 35 years
• Low income group
people are ordering
the most
• 50% internet
penetration in India,
rural consumers
contributing to 40% of
this base
• Technology giants
moving into this space
• VR to augment user
experience
• Embed with social
media
• Novel payment options
• Growing disposable
• Data protection bill can incomes
restrict use of • Increase in minimum
consumer data wages
• FSSAI passed non- • Increased tax rates -
binding guidelines GST
applicable to e-
commerce food
business
• On the move delivery
• Self service kiosks
• Premium food services
• Health/Nutrition
recommendation
• Multiple players
entering the market –
taxi aggregators to
ecommerce companies
• Pricing to be the
differentiator as
discounting used as a
tool to capture market
• No restriction order
policy by competitors
• Newer revenue models
– regular home meals
• M&A of same or similar
industry players
• Entry of foreign players
• Reducing margins
• Rise in food prices
3
TEAM CHARTER CANVAS
• Being open, support each other • Loyalty, Trust
• Good communication for good collaboration • Humor
• Weekly updates, discuss what everyone is doing • Quality
• Bottoms up approach to innovation • Knowledge sharing culture
• Being open

CEO : Deepinder • Create a profitable business

Goyal
• Creating best in class user
experience through platform
CFO : Sameer • Make services as the
Maheshwary
differentiator to build
stickiness
Global Head Sales : • Be the no. one player in
COO : Gaurav Gupta Deepinder Goyal
Rohithari Rajan
Indian market

• Disorganized
• Losing view of the
larger picture
• Negative social
media impact

• Team night out

• Camaraderie
• Clubs
4
 Supply chain
owners Google
of Food
Elevating
Go
user
Global
experience

Customer Engagement
I Employee stock options • Technology giants moving into this
Information Technology space
Expansion
Leadership • Govt. regulations regd. Customer
People Create new business solutions by Organically data
Partners Create new business solutions by acquisition
 ALEXANDER OSTERWALDER BUSINESS MODEL CANVAS – ZOMATO (Foodie bay)

UBER
The clever innovation
eliminates users from
dealing with two different
apps. Especially when
customers are trying to
review, pick, and find
the best place to dine, all in
a smooth, simple way.
LONDON PARTNERS
To help expand their virtual
foodie
presence in the European
regions. London & Partners
were responsible for aiding
Zomato with:
OTHER BUSINESS PARTNERS
–these are electronic
payment companies
•MANAGE NETWORK EFFECTS
•MANAGE & UTISIE
ADVERTISING
•DRIVE CUSTOMER EXPERIENCE
INITIATES.
•ENHANVE BRAND IMAGE
•EXPAND & DIVERSIFY
SERVICE OFFERINGS
•EMPLOYEES
•INFORMATION TECHNOLOGY
•, HIGH QUALITY DATABASE
•ZOMATO PLATFORM
•CONTENT CONTRIBUTERS
•FUNDING PARTNERS
•BRAND REPUTATION
•Acts as intermediary
•Zomato is an platform
for diners to review a
wide range of different
restaurants in their
serving area. At the
same time, it allows
restaurant owners to
differentiate themselves
in the market place,
even if they are the
owners of more than
one restaurant.
• CONVINIENT SELF SERVING
•USERS- locate restaurants,
•UP TO DATE RATING AND REVIEWS
home delivery
•CUSTOMER ENGAGMENT ACTIVITES
•LOCAL BUSINESSES –restaurants
•ACTIVE COMMUNICATION CHANNEL
AND CUSTOMER SUPPORT
target audiences
• REVIEWERS ( content
contributors)
•APPLICATION
•ZOMATO WEBSITE
•FOOD PORN

•TECHNOLOGICAL PLATFORM STAFF

•CUSTOMER SERVICE
•COVERAGE
•HEADQUARTERS
•DELIVERY
•OFFICES
•DINING OUT
•MARKETING COST
•TICKET SALES
•TAXES
•CONSULTTION SERVICES.
•LEGAL
STORYTELLING CANVAS

Serving the best food experience Become the Google of Food!

People who love and experiment food

• People want • Powerful • Complete User • The journey • They want to

to visualize the technology experience – has just begin, come back
experience with intuitive from search to it’s not the again!
• People want UI delivery to end! • It’s a
good food at taste gourmet’s
cheaper prices delight!