Bangladesh operating under BRAC. The Organization was established in 1978. Aarong operates production units in rural and semi- urban areas as a part of its social enterprise model .
Aarong – Bengali for ‘village fair’ – is Bangladesh’s
most popular lifestyle retail chain. Today, with 20 retail stores across Bangladesh and over 100 fashion and lifestyle product lines, Aarong supports 65,000 artisans with fair terms of trade. Founder Ayesha Abed Area served Bangladesh Key people Sir Fazle Hasan Abed, Chairperson, BRAC Dr. Mohammad Musa, Executive Director, BRAC Revenue USD 20 million (FY 2012) The Asian Marketing Federation (AMF) has awarded Aarong with the Marketing 3.0 award on September 23rd 2016 competing against companies from its 19 member countries. The award was received by Md. Abdur Rouf, Chief Operating Officer, Aarong, during AMF’s annual award ceremony in Seoul, South Korea. Mission : “To make Aarong the best in the world in providing a Vision: Aarong has a unique Bangladeshi lifestyle” vision to establish them and to empower people and as world„s one of the communities in situations of poverty, illiteracy, disease and famous fare trade fashion social injustice. house. Product: goods and service that are capable of satisfying our needs and wants
Price: the amount of money customer have pay
to obtain a product
Place: the activities that make the product
available to target customer.
Promotion: marketing activities the activities that
that communicates with customers and persuade them to buy their product. Aarong products are available through executive to show room.
Aarong allocates place according to
their customers merit and companys exposure. There are 20 retail stores to directly sell products to customer. Aarong show room Price
Aarong has various pricing methods.
Aarong normally sets a lower and higher
both pricing to capture market share.
While pricing Aarong focuses on customers
ability to buy the product. promotion Aarong has various promotional approaches like as advertising, sales promotion, direct marketing etc.
Branding: What You Need to Know About Building a Personal Brand and Growing Your Small Business Using Social Media Marketing and Offline Guerrilla Tactics
Affiliate Marketing for Beginners: A Crash Course on Leveraging Social Media, Uncovering Profitable Niches, and Step-by-Step Mastery of Essential Tools for Skyrocketing Success