MUHAMMAD AYAZ

Roll No.18-71

FEATURES OF BUSINESS
MODELS
Types of company: Private
Types of business: Bakery Shop
Product: Cup Cakes
Name of company:
Sweet Peace Bakery
Vision:

TO BE AMONG THE CREATIVE AND INNOVATIVE LEADER IN THE

CUPCAKE MARKET

Mission:
WE ARE COMMITTED TO INTRODUCING NEW DESIGN AND VARIETY
FLAVOUR IN OUR CUPCAKES
Objective:
1.To establish and operate cupcakes cafe for the people who are living at
Parachinar
2.To provide with the friendliest services with affordable prices of cupcakes
and other services.
Business Address:
Parachinar Kurram Agency
Telephone Number: 03089064314
Location Plan:
 ORGANIZATIONAL STRUCTURE
FUNCTION
General Manager

Muhammad
Mrs InsyirahAyaz
Khalid

Administration
Manager
Manager Operation
Manager
Manager
Mr
MrsTaimor
ArizahKhan
Talha
Mr Amjad
Miss Hussain
Nurmaya Idris

Marketing Financial
Manager
Manager Manager
Manager
Mr Ishaq
Miss khanSaleh
Shafiqa Mr
MrsUsama Rafiq
Zairul Johari
 LIST OF PRODUCT OFFERED
Flavour Price per cup (RM) Price per cup (RM)
Medium Cup Large Cup
2 inch 2.5 inch

Vanilla Cupcakes 2.50 3.50

Almond Cupcakes 2.50 3.50

Lemon Cupcakes 2.50 3.50

Orange Cupcakes 2.50 3.50

Mocha Cupcakes 2.50 3.50

Cappuccinos Cupcakes 2.50 3.50

Strawberry Cupcakes 2.50 3.50

Pandan Cupcakes 2.50 3.50

LIST OF PRODUCT OFFERED
 VALUES PROPOSITION
MARKETING PLAN
Sweet Peace Bakery offer a variety of choices
to customers
at reasonable Price.
Work hard to have best Cup Cake in town and
surrounding areas
at low Price.
Provide healthy environment, friendly
atmosphere.
 REVENUE MODEL

Our revenue model is based on sales

revenues model.
Direct sale strategy will use here.
We promote our services through different
social media, websites.
COMPETITORS
Name of the company Strength Weakness

White Daisy’s Cupcakes  Has been well known by the  Lack of

staff customer
Lack of
equipments
 Has operates the business for
more than 4 years
 Have more experience
Diya’s Cupacakes  Well-known by most of the  Homemade
cupcakes customer
Lack of staff
 Location business in the middle
of resident
Cuppy Cuppy  Affordable price  Hidden location

 Good promotion
Basic Stories Cupcakes & Cafe  Friendly service  Small premises

 Newly establish with new  Unattractive

environment furniture
Narrow building
 CCTV
Sweet Peace Bakerys & Cafe  Product quality  New in the market

 Beautiful design and used

natural material for the
ingredients of cupcakes
 Hired qualified and skill staff
 New equipments and
technologies
TARGET MARKET
 Competitive advantage:
At low price
Better Service
Cool atmosphere
Parking facilities
Free home delivery

Market opportunity
Both physical and online marketspace.
Online marketing.
Advertisement through Facebook,
newspaper.
MARKETING STRATEGY
THANK YOU…