Welcome to our presentation

Presentation on

New product development & Brand

positi0ning: Crispy CARROT CHIPS

PRESENTED BY-

BILLAL,SHAKIB,NIL MAMUN
HANIF, S0JIB
EXECUTIVE SUMMARY
We have named the new product as crispy carrot chips under the company
named Tasty Foods limited. The chips will provide some exceptional tastes
which will provide great pleasure. The chips will be sugarless so it will not be
harmful for teeth. There will no chemical color in this chip. This is mainly a
natural product which has no bad side effect.
we can compete in this tough competitive market because our Crispy carrot
chips are not only providing a very crispy and testy chips but also a very
nutritious that will help children as well as younger person to be healthy.
Vision & Mission Statement

Vision:
“ To become the best snacks in Bangladesh”

Mission:
•To Create brand image ,loyalty & equity in the mind of the consumers.

•To Spread out the product within the country.

•To Provide customer highest quality chips & attract current customers of the
present chips.
Business Goals & Objectives

Goals
To maintain positive, steady growth each month.
To increase new customers who don’t buy chips
To attract current customers of the present chips.
Generate brand equity in the market so that in future no company can take the
market by producing same product.
Create loyal customers.

Objectives:
Running these product there are a lot of possibility in marketing and financial
gain. It will help the company to increase total sales volume. So our main
objective is to satisfy our customer and do maximization of profit. At the same
time it will enable the company to capture greater market share.
Opportunities
There is a demand for this kind of product.
Company has good image in the market
There are no existing chips like CARROT Chips.
Good and initiative employees.
Mature retail market in Bangladesh.
Developed communication channel.
Company has a lot of vehicles to deliver the product

Description of Product or services

Feature:
•Crisper & Fresh Longer.
•Do not perish quickly.
• Variety of ingredients.

Raw Materials:

Carrot,Salt,Vinegar,masala, wheat
Marketing Strategy
The major marketing strategies are-
•Increase awareness and image.
•Cross selling.
•Quality and test leadership.
•Mass distribution.

Market Segment
We have targeted the entire chips market based on the :

Geographic segmentation,
Demographic,
Psychographic, and
Behavioral factors.

Target markets
Kids
Youngest
Market Differentiation
 
Our product is totally natural & harm less. It also provides
Nutrition. We differentiate these offers in the market to create
superior customer value.

Positioning
•Image differentiation
•Logo & Short advertisement
•USP (Unique Selling Proposition)

Pricing
According to our calculation the cost of our product is Taka 8, Tk. and we set
Tk. 10 for our product.
Distribution
•shopping malls
•schools
•offices and
•crowded areas
Location
•Wholesalers
•Retailers
•Mobile shop

Promotion
We will use the following promotional mix:
Advertising
Personal selling
Direct marketing
Sales promotion
Brand Positioning

Brand Name- ‘Crispy’

Brand Logo-
Competitor Analysis
Our competitors products in this market are Meridian chips, Potato chips, etc.
The difference between our product & competitors are-

packaging is very attractive and draws attention of buyer.

product is priced lower than other competitive firm.
100% vegetarian .
Tasty & vitamin.
Providing Nutrition.
Natural product & No harmful

Brand Mantra
 
Internal Mantra- Nutritious, Tasty, harmless.
 
External Mantra- ‘Just eat it’
Brand positioning Bull’s-eye
Conclusion

In conclusion we can see that, the product the company is going to

launch has a bright future in its market. As the product is
innovative, the consumers are going to appreciate it. And according
to the R&D (Research and Development) department this product
will be a strong product mix for our company. And once our
“Crispy Carrot Chips” will reach to the hand of our targeted
customers we will be able to capture the market.
Thank You