Course Title: Strategic Management

Assignment On Evaluation of Companies Mission and Vision

Statement
Assigned to:
Course Teacher : Mrs. Showkat Ara Khanam
Designation : Assistant Professor

Office Location : 4th floor, Teachers’ lounge, Main Campus.

Assignment Submitted by:
Name:
Maria Matin
ID: 202005005

Masters of Business Administration

INTRODUCTION

A Mission Statement defines the company's business, its objectives and its approach to reach

those objectives. A Vision Statement describes the desired future position of the company. Elements
of Mission and Vision Statements are often combined to provide a statement of
the company's purposes, goals and values.
An ideal Mission statement have some components

 Customers
 Products or services
 Markets
 Technology
 Survival, growth, and profitability
 Philosophy
 Self-concept
 Concern for public image
 Concern for employees
 An ideal Vision statement have some components

 Graphics
 Directional
 Focused
 Flexible
 Feasible
 Desirable
 Easy to Communicate
 The city bank

Vision: The Financial Supermarket with a Winning Culture Offering

Enjoyable Experiences
Mission: Offer wide array of products and services that differentiate and
excite all customer segments
Be the "Employer of choice" by offering an environment where people excel
and leaders are created
Continuously challenge processes and platforms to enhance effectiveness and
efficiency
Promote innovation and automation with a view to guaranteeing and
enhancing excellence in service
Ensure respect for community, good governance and compliance in
everything we do
 Beximco Textile Ltd

Our Mission:
 BEXIMCO Limited is Full service vendor with strong vertically production facilities as well as creative and analytical
capabilities which clearly set us apart from other south Asian vendors.
Our Vision:
 Gain market leadership in high value added apparel in USA & Europe .
 Use “Innovation” & “Speed” as prime drivers, rather than cotton & cheap labour .
 Dominate these markets in high quality :
Men's, Women's , Children
Shirts ( Dress & Casual )
Blouses ( formal & casual ) , Skirts, Jackets
Jeans & Casual non - denim bottoms
Knitted tops & bottoms
To become 1 billion USD company by 2021
Mission statement of The city Bank Ltd. And Beximco Textile Ltd.

Name of the Customer Product Market Technolog Concern Philosoph Concern for Self Concern for
company or s y for y public concept employees
service survival image
growth
and
profitabilit
y

The city bank Ltd. Y Y N N N N Y N Y

Beximco Textile Ltd. N N N N N N Y N Y

Vision statement of The city Bank Ltd. And Beximco Textile Ltd.

Name of the company Graphic Directiona Focused Flexible Feasible Desirable Easy to
l communicate

The city bank Ltd. Y N Y N Y N N

Beximco Textile Ltd. Y N Y N N Y Y

 Conclusion

From the findings of this study a conclusion can be drawn that Bangladeshi companies
are preparing their mission statements mostly in terms of 'philosophy and ethics'. In conclusion,
a vision statement outlines future aspirations, whereas a mission statement is crafted around present
actions (what, how, and for whom). They function hand-in-hand to define goals and the actions that will
achieve them. Together, we can identify your company's goals, purpose, direction, and constituency. The
mission and vision statements provide the foundation for strategic planning. Without the mission
or vision statement there is no basis for the strategic plan of an organization. There is no
direction for the organization to go in. The mission statement tells who the organization is