Professional Documents
Culture Documents
Planning Business Messages: Prentice Hall, 2005 Business Communication Today 8e Chapter 4 - 1
Planning Business Messages: Prentice Hall, 2005 Business Communication Today 8e Chapter 4 - 1
Business Messages
• Planning
• Writing
• Completing
• Specific
General
– Realism
Inform
– Timing
Persuade
– Delivery
Collaborate
– Acceptability
• Informal methods
– Viewpoints of others
– Reports and company documents
– Supervisors, colleagues, customers
– Audience input
• Voice
Faxingmail
• E-mail
Teleconferencing
• Videotape
Instant messaging
• Websites
Computer conferencing
1. General purpose
2. Specific purpose
3. Basic topic
4. Main idea
• Direct approach
– Deductive
• Indirect approach
– Inductive
Uninterested
Persuasive Indirect
or Unwilling