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Strategy Setting – Session 1

By Backbone Consulting Company


 Problem Definition
 Where do we stand?
Agenda  Where to play?
 How to win? Agenda Overview
Problem  What are we solving for?
definition
 Financial Analysis
 Revenue vs Benchmark
 Cost vs Benchmark
 Segmentation (business type/account size/industry)
 Market
Where do we  Market Size
 Market Segments
stand?  Market Share / Segment
 Internal assessment
 SWOT
 External Assessment
 Porter’s Forces
Where to play?
Where to play?
Where to play?
 Business Plan
 Mission (why do we exist?)
 Vision & Values (Customer centric!)
How to win?  Business & Marketing Strategy Plan
 What is our Blue Ocean strategy?
(next session)
 Balanced Score Card
 Organizational Performance Model
 Management Control

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