Presentation on E-Commerce

Presented by:
Manan
Yogesh
Gajendra
Yash
(M.B.A-Part1)
Electronic Commerce
(E-Commerce)

• Commerce refers to all the activities the purchase and sales

of goods or services.
– Marketing, sales, payment, fulfillment, customer service

• Electronic commerce is doing commerce with the use of

computers, networks and commerce-enabled software
(shopping). It is more than just online
Brief History

• 1970s: Electronic Funds Transfer (EFT)

– Used by the banking industry to exchange account information
over secured networks
• Late 1970s and early 1980s: Electronic Data Interchange
(EDI) for e-commerce within companies
– Used by businesses to transmit data from one business to another
• 1990s: the World Wide Web on the Internet provides
easy-to-use technology for information publishing and
dissemination
– Cheaper to do business (economies of scale)
– Enable diverse business activities (economies of scope)
E-commerce applications

• Supply chain management

• Video on demand
• Remote banking
• Procurement and purchasing
• Online marketing and advertisement
• Home shopping
• Auctions
Online Service Industries
A key issue is disintermediation
Business-to-Business (B2B)
Electronic Commerce

In B2B e-commerce, the buyers and sellers

are organizations.
B2B Sell-Side Marketplace
Key mechanism:
Forward auctions

Key mechanism:
Reverse auctions
Electronic Exchanges
(Sell-side marketplace)
Horizontal Exchange
How E-Credit Cards Work

Example of E-Shopping
6. Merchant
7&8.
9.
2&3. Merchant’s
Card
acknowledges
1.4&5. issuer
Customer
Merchant bank
bank
toacknowledges
Authentication
goes
forwardscustomer
transfers
shop for
completes
him money
successful
tocustomer.
ontowebsite
hisof merchant.
ofto
card merchant
identification
issuer bank &
merchant.
Sents recieptofofcredit
transaction
card. to customer.
Clearing House: An agency associated with an exchange, which settles
trades and regulates delivery.
 Hazards (Denial of service attack)
• Perpetrators/Hackers of DoS attacks typically
target sites or services hosted on high-profile web
servers such as banks, credit card payment gateways.
Security
Biological applications is preferred now a days in
carrying out E-Commerce transactions.
This field is called as ‘Biometrics’
Infrastructure for E-commerce

• The Internet
– system of interconnected networks that spans the globe
– routers, TCP/IP, firewalls, network infrastructure, network
protocols
• The World Wide Web (WWW)
– part of the Internet and allows users to share information with an
easy-to-use interface
– Web browsers, web servers, HTTP, HTML
• Web architecture
– Client/server model
– N-tier architecture; e.g., web servers, application servers, database
servers, scalability
E-Business/Commerce
Issue: Traditional E-Business
Fund transfer Mail or in In this its instant.
person. Can take
up to 7 business
days
Sales “counter” Each person can Website can process
handle only 100 millions of orders
of people per day per day.
.

Advertising/Expos Usually a local Can reach all 275

ure event. Reaching million people in the
10-50K people US, or a large
portion of the world
Legal Issues Specific to
E-Commerce
Fraud on the Internet
(sometimes payment is given but products are not.)

Domain Names
(false domain name exists)

Taxes and other Fees

Copyright
(misuse of registered name should not be there.)