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Brand Activism: A Voice That Can Reach Billions
Brand Activism: A Voice That Can Reach Billions
• POP CULTURE—Relevancy
Engaging with the right positioning can reflect well with customers based on
their perception of the positioning. Nike supporting black athletes in a Race
education movement makes sense as such athletes are brand ambassadors and
endorsers and they identify themselves as a race neutral brand. Hence, Black
lives matter resonated well with Nike fans because of it’s relevancy.
A Brand is in trouble because it is seen increasingly by more and more people
as deeply at odds with basic needs and basic values of society and community