THE PRINCIPLES

OF SPEECH
WRITING
OBJECTIVE
I can distinguish the different
principles of speech writing
WORD SCRAMBLE: CAN
YOU GUESS THE WORDS?
 ACDEEINU EFILOPR =
 CIOPT =
 FIIMNNOORTA =
 AGGIINNORZ =
 ACGILLO AGIINANOROTZ =
 ADINORTU =
 DROW CCEHIO =
 AAACGILMMRT CCEENORRSST =
PRINCIPLES OF
SPEECH WRITING
To craft an effective and relevant
speech, the principles of speech writing
can serve as your guide
AUDIENCE PROFILE

PERTAINS TO
THE IMPORTANT
DETAILS ABOUT
YOUR
AUDIENCE THAT
WILL HELP YOU
PLAN YOUR
PLAN.
CHOOSING A TOPIC
ASKING YOURSELF
THE FOLLOWING
QUESTIONS:

1. IS THE TOPIC
INTERESTING TO
AUDIENCE?
2. IS IT TIMELY
RELEVANT?
3. ARE THERE
AVAILABLE
SOURCES OF
INFORMATION ON
IT?
SOURCING INFORMATION
WITH YOUR
TOPIC IN MIND,
LIST AS MANY
INFORMATION
ABOUT IT.

MAKE SURE TO
PROPERLY SITE
YOUR SOURCES
OUTLINING AND
ORGANIZING SPEECH
CONTENT
EFFECTIVE
PRACTICE OF
OUTLINING AND
ORGANIZING A
SPEECH IS
REFERRED TO
AS “THE RULE
OF THREE”
LOGICAL ORGANIZATION
YOUR SPEECH
MUST FOLLOW
A CERTAIN
FLOW IF YOU
NEED TO
COMMUNICATE
YOUR IDEAS
CLEARLY AND
EFFECTIVELY.
LOGICAL ORGANIZATION: THE FOLLOWING
ARE SOME PATTERNS WHICH YOU MAY USE
IN CRAFTING YOUR SPEECH
 CATEGORICAL/TROPICAL – this is the most
common pattern. Categories help the speaker
organize the message in a consistent matter
 COMPARISON/CONTRAST – used to compare
and contrast subjects or ideas
 SPATIAL – organizes information according to
how things fit together in physical space. Used to
show main points which have main location
 CHRONOLOGICAL – places the main idea in the time
order in which the item appear.
 BIOGRAPHICAL – usually employed when a speaker
wants to describe a person’s life.
 CAUSAL – this pattern is used to explain cause-and-effect
relationship.
 PROBLEM-CAUSE-SOLUTION – this pattern describes a
problem, identifies what you believe is causing the problem
and then recommends a solution to correct the problem.
 PSYCHOLOGICAL – often used in persuasive speeches as
it is designed to follow logical argument.
DURATION
TIME IS
IMPORTANT AND
SPEAKER SHOULD
ALWAYS BEAR
THAT IN MIND.

A SPEECH MUCH
BE LONG ENOUGH
FOR THE
ALLOTTED TIME
WORD CHOICE
YOUR CHOICE OF
WORDS WILL
DEPEND
PRIMARILY ON THE
TYPE OF
AUDIENCE,
SITUATION,
OCCASION OR
EVENT IN WHICH
YOU DELIVER
YOUR SPEECH.
GRAMMATICAL
CORRECTNESS
SPEAKERS
SHOULD STRIVE
TO LEARN AND
MASTER THE
LANGUAGE SO
THEY CAN AVOID
GRAMMATICAL
LAPSES,
ESPECIALLY THE
OBVIOUS ONES.