Promotion

GROUP 2
JAMAIS VU ENT.
Promotion

Involves presenting the products or services to the public

how this can address the publics’ needs, wants, problems,
or desires.
The primary target market should be identified because it
will become the main audience. The main goal of
promotion is to gain attention.
Promotional Tools (Advertising)

Advertising- this is a type of communication that

influences the behavior of a customer to choose the
product or service of the entrepreneur over the
competitors.
Objective of Advertising

Informing, educating, and familiarizing the

public with the product and service offerings.
Building a trustworthy image.
Increasing.
Key marketing messages for promotion can
be the following:

Value proposition or unique selling proposition of

the product or service.
Product or service image.
Business image.
Business values and philosophy.
Choices of Advertising

 Television- regular channels, cable TV

 Radio- AM and FM radio
 Internet- e-mails, web sites, blogs, social media, etc.
 Mobile Phones- text messages, mobile application.
 Print- newspapers, magazines, flyers, signage, posters.
 Out-of-home- billboards, buses, bus stops, trains, train station,
taxis, street advertisement.
Promotional Tools (Selling)

 Selling- this is the act of trading a product or service of a price or a fee.

 Must identify the target customers who were likely buy the product or
service.
 Must know how to handle objections through highlighting the product
benefits and directing the costumer to their compelling needs or wants.
 Must know how to close a sale by leaving a convincing conclusion that
will trigger the customer purchase.
Promotional Tools (Sales Promotions)

Sales Promotions- These are short term promotional

gimmicks wherein practical incentives and appealing
activities are incorporated to entice the customers to buy
the product or avail of the service.
Promotional Tools (Sales Promotions)

Common Example of sales promotions in Philippines

 Sales Discount  Premiums(Free toys, foods)
 Discount Coupon  Free taste, Free Trial (Sample
 Raffles Distribution)
 Contest and Games  Points of Purchase

 Product or service bundle  Advertising Specialty

 Trade fairs or Exhibits  Rewards (Reward Card)

Promotional Tools (Public Relation)

Public Relation- These are image-building

initiatives of the entrepreneur to make the name of
the business reputable to stakeholders, such as the
target customers, governments agencies, business
partners, media, and the public.
Promotional Tools (Public Relation)

Unlike advertisements, public relations(PR) do not

directly promote products or services. These PR
strategies affect customers indirectly, but they do
not influence the stakeholders to build more trust to
the business.
Examples of Public Relations Strategies

 Press conferences  Social responsibility events

 Launching events (Charitable or community
 Strong media relations through
events)
 Lobbying (Good relationship
press kits
with government officials)
 Web Public Relations (Blogs,
Social Media, E-mails)
QUIZ TIME!
QUIZ TIME!

1. Involves presenting the product or services

to the public.
QUIZ TIME!

2. Act of trading a product or service or a

fee.
QUIZ TIME!

3. Did not promote directly the products or services.

Image-building of the business to make the name of
the business reputable.
QUIZ TIME!

4. Influences the behavior of a costumer to choose

the product or service over the competitors.
QUIZ TIME!

5.Short term promotional gimmicks wherein practical

incentives and appealing activities and appealing
activities are incorporated to entice customers to buy the
product or service.
Exchange
Papers
Answer

1. Involves presenting the product or services

to the public.
Promotion
Answer

2. Act of trading a product or service or a

fee.
Selling
Answer

3. Did not promote directly the products or services.

Image-building of the business to make the name of
the business reputable.
Public Relation
Answer

4. Influences the behavior of a costumer to choose

the product or service over the competitors.
Advertising
Answer

5.Short term promotional gimmicks wherein practical

incentives and appealing activities and appealing
activities are incorporated to entice customers to buy the
product or service.
Sales Promotion