Rise of OTT IN INDIA

BIGFlix
Hotstar
India’s first ever movie
on- demand service Most popular OTT
launched by Reliance platform-owned by Star
Entertainment Eros Now India
Provides access to most number ALTBalaji
of Indian movies Hoichoi

2013 2018
2010 2016
2015
2012 Sony LIV
2008 2017 ZEE5
Netflix
nexGTv Amazon Prime Video MX Player
India’s first OTT app Voot
-launched by Digivive
 Growth Prospect: OTT Adoption
 Year 2020: India emerged to be the fastest growing OTT market in the world.

 Indian OTT market is forecasted to grow at a compound rate of 28.6% annually over
next 4 years and reach a market size of $2.9 billion

 India is anticipated to become the 6 th largest OTT market in the world by 2024

 Between March’20-July’20: Premium subscription increased by over 30% and grew to

29 million.

Daily active users surged by 16 million new subscribers

83% post lockdown during July’20-
September’20

17000+ new users 437.4 million total

everyday post viewership between
lockdown March’20-April’20
 INDIAn ott market
OTT Users
 User distribution:
55% in top 5 metro cities Others
36% in Tire 1 cities 9%
9% in Tire 2, Tire 3 cities and rural areas

 Content Preference: Tire 1 Metro

Content in regional language - 90% cities Cities
English content – 7~8% 36% 55%

 More than 50% of overall content consumption attributed to Hindi language content.

26.8
P a i d Subs c r i be r s
 Platform preference:
Disnep+Hotstar: ~ 26.8 million subscribers
Amazon Prime: ~ 10 million subscribers

10

10
Netflix: ~ 5 million subscribers

4
Sony LIV: ~ 10 million subscribers
Alt Balaji: ~ 4 million subscribers

A lt Ba laji
Am azo n Prim e
D isn e p +H o tstar

So ny Liv

Netflix