DIGITAL DIVIDE, ADDICTION

AND CYBERBULLYING
Engr. Joharra Marie G. Suyat
 Learning Competency
• Create a campaign ad to combat digital divide, addiction and

bullying
PICTURE ANALYSIS

DIGITAL DIVIDE
 DIGITAL DIVIDE
• An inequality or disparity between demographic
groups in terms of access, knowledge and use of ICT.
• Different segments have varying levels of knowledge
and access to digital developments due to a number
of factors which include, but not limited to: race, age,
education, income, socioeconomic status, and
geographical location.
 3 Types of Digital Divide
according to The Manila Times writer Noemi Lardizabal-Dado

1. The digital native and the digital immigrants

Digital Native
• The people born in the Internet and digital technology age
• The term is often used synonymously with ‘Millennial’
• Those that are immersed in digital technology growing up making them
more knowledgeable and comfortable in the digital age.

Digital immigrants
• Those born before the widespread adoption of computers and the
Internet and has had to adopt digital technology later in life.
 3 Types of Digital Divide
according to The Manila Times writer Noemi Lardizabal-Dado

2. The digital rich and the digital poor

• The financial capacity of an individual affects his ability to purchase a
gadget and a reliable Internet access. Smartphones are getting more
affordable but a stable Internet access is still a work in progress (Dado,
2019).
• Technology has made numerous positive implications in education,
healthcare, transportation and many more. Learning materials and
resources may now be conveniently accessed online, technology has also
paved way for advancements in medicine and healthcare, transportation is
now made more convenient and comfortable.
 3 Types of Digital Divide
according to The Manila Times writer Noemi Lardizabal-Dado

3. The digital skilled and digital unskilled

• A discrepancy in terms of digital skills occurs because of the
lack of funds and opportunities. Similarly to the
aforementioned, lack of digital skills may stem from an
individual’s socioeconomic status.
PICTURE ANALYSIS 2
 INTERNET ADDICTION
• Merriam-Webster Dictionary defines addiction as “a
compulsive, chronic, physiological or psychological need for a
habit-forming substance, behavior, or activity having harmful
physical, psychological, or social effects.”
• Internet addiction may come in different forms such as social
media addiction, video game addiction, cybersex or online sex
addiction, and online gambling addiction.
Internet addiction may be developed due to several factors like stress, anxiety, depression,
other forms of addiction, lack of social support, or lack of parental guidance, or
inactivity.

These are some of the signs and symptoms of Internet addiction you may want to be
mindful of:

 Being less conscious of time spent online or with gadgets that enable Internet access

 Failing to complete tasks or activities intended to be finished at the time you were
using the Internet

 Having less time with friends and family

 Lack of remorse for your excessive Internet use

 Feeling more excited with Internet activities rather than real-life or physical activities
PICTURE ANALYSIS 3
 CYBERBULLYING
• A type of offensive action toward another which takes place
using electronic technology (Liquigan, 2016).
• According to stopbullying.com (2019), is bullying that takes
place over digital devices like cell phones, computers, and
tablets.
• Cyberbullying can occur through SMS, Text, and apps, or
online in social media, forums, or gaming where people can
view, participate in, or share content.
 CYBERBULLYING
• Cyberbullying includes sending, posting, or sharing negative,
harmful, false, or mean content about someone else. It can
include sharing personal or private information about someone
else causing embarrassment or humiliation. Some
cyberbullying crosses the line into unlawful or criminal
behavior.
• What’s worse about cyberbullying is that online content used
by cyberbullies may stay on the Web for a long time
• Republic Act No. 10627-Anti-Bullying Act
 ACTIVITY
1. You are going to create a Campaign Ad. You can create
the Ad in a form of video, poster slogan or infographics.
2. The main objective of the Ad Campaign is to combat the
problems of digital divide, computer addiction and cyber
bullying.
3. Upload your output in Google Classroom and on Post it
also on Facebook.