June 2009

Oxigen Business

• B2B, IT enabled transaction and payment

processing platform
• Investments from Microsoft Corporation,
US & Blue Label Telecom South Africa
• Electronic delivery of prepaid and
transaction/ payment management services
• Seamlessly networked environment
through a rapidly expanding retail network
of
– 35,000 PoS enabled outlets pan India
– Total 50,000 Oxigen touch points
– 11 million transactions a month
Oxigen Ecosystem

Un-organized Retail
SMS
Oxigen Gateway
MOM & POP STORES
GROCERY STORES
Services SMALL CYBERCAFES
(Prepaid & Bill STATIONARY SHOPS
CHEMISTS
Payments) Organized Retail
•TELECOM
CHAIN STORES
•ENTERTAINMENT
PETROL PUMPS
•DTH/RADIO
SUPER MARKETS/MALLS
•TRAVEL
Servers INTERNET CHAINS
•TRANSPORT
•ELECTRICITY Telecom Retail
•INSURANCE Online/Offline TELECOM RETAIL CHAINS Consumer
•E-COMMERCE TELECOM SHOPS
•VAS Oxigen PCOS
Server Access Non-Traditional Channels
Phone Line/Internet/CDMA/GPRS/SMS HOUSING COMPLEXES
COLLEGES/HOSPITALS/BPOS

PoS PC Mobile IVR

Retail Devices
Oxigen Network JAMMU
and
KASHMIR
Srinagar

HP

PUNJAB

Chandigarh

HARYANA
New Delhi
UP WEST ARUNACHAL
Delhi PRADESH

Uttar
Pradesh
NEPAL SIKKIM
Ganglok
BHUTAN
Itanaga
r
Ledo

RAJASTHAN Agra
Jaipur Lucknow Siliguri ASSAM
Kanpur NAGALAND
Shillong
UP EAST Kohima

• 0ver 50,000+ Oxigen

Dispur
Varanasi Patna MEGHALAYA
Allahabad Imphal
BIHAR MANIPUR
BANGLADESH

touch points
Aizawl
Asansol
Kandla Gandhinagar WEST BENGAL MIZORAM
Bhopal MADHYA Jabalpur Jamshedpur
Ahmadabad l
PRADESH
GUJARAT
Baroda
ORISSA
Veraval
Raipur Kolkota
Diu Nagpur
Cuttack

• 11 Million transactions a
Daman Bhubaneswar
MAHARASHTRA
Dadra and Nagar Puri
Haveli

month Poona

Nasik
Vishakhapatna
Hyderabad m

ANDHRA

Major City roll-out

PRADESH

Panaji
GOA Mormugao
Tirupati
KARNATAKA

Limited roll-out
Bangalore
Mangalor
e
Pondicherry

Calicut TAMIL
NADU
KERALA
Madura
i

Trivandrum
Oxigen Sample Voucher
Oxigen Services Selling Devices
Oxigen Services can be sold using different PoS Devices:
Mode of Selling
Point of Sale Terminal – EDC with
Oxigen software having a service
menu for ease of use
Computer – Oxigen outlet uses a B2B
transaction portal www.oximall.com
and www.oxicash.in to dispense
services
Mobile Phone - Oxigen outlet uses the
B2B transaction portal
www.myoxicash.in to dispense
services
Mobile Phone - Oxigen vendor uses
Keyword based SMS process to
dispense services
Web Services Integrated Model –
Oxigen provides Interface to connect
to its backend and provision Oxigen
Services through Client’s own UI
Connectivity to Oxigen Services Possible
Telephone Line (CDMA Prepaid RCVs & Limited Interactive
or PSTN) (Fixed or FWP) Services like selected Bill Payments &
Internet through PC E Top Up
based application
Internet Prepaid RCVs & All Interactive
Services including high interactive
services like Bill payments, travel &
movie ticketing
GPRS Prepaid RCVs & All Interactive
Services including high interactive
services like Bill payments, travel &
movie ticketing
SMS Selected Prepaid RCVs only.
Point to point secure Prepaid RCVs & Limited Interactive
VPN over Internet Services like selected Bill Payments &
E Top Up
Oxigen Services
The services’ bouquet has a wide range of attractive services from
diversified domains like telecom, entertainment, travel, utilities
1.Prepaid Mobile Recharge Vouchers (PIN based and e-top up) – All Operators
2.Telecom Bill Payments
3.International Long Distance Calling Cards
4.Internet and VoIP Cards
5.DTH Service - Tata Sky & Dish TV, Sun TV and Big TV (Reliance). Airtel Digital
to be launched shortly
6.Satellite Radio - World Space
7.Movie Ticketing – PVR
8.Railway reserved ticketing
9.Bus Ticketing
10.Toll Tag Recharge
Oxigen Services
Prepaid Mobile

Domestic & International Calling Cards

Non-Telecom Service Partners (Travel, Toll, Shopping ,TV, Entertainment, Games)

Services on Oxigen Through OxiCash
(Bill Pay) www.oxibillpay.com
Services on Oxigen Through OxiCash
(Travel) www.oxitravel.com
Services on Oxigen Through OxiCash
(Rail Travel) www.oxirail.com
Key Corporate Distribution Partners
Internet Kiosks Chains

Corporate Retail Chains

The Smart Way to Pay
OxiCash : Prepaid Virtual VAS Card

• Oxigen has provisioned a Prepaid VAS Card “OxiCash” so that consumers can buy
this card and avail all benefits of Oxigen’s own or partner services
• The OxiCash VAS card is attached to a mobile number and works like mobile prepaid
card such that:
• Universal access through Mobile, fixed line or Internet using
IVR/SMS/WAP/USSD/GPRS/EDGE/3G/CDMA/WiFi/DSL etc
• Full audit trail of all transaction maintained by Oxigen backend
• Recharged at all 50,000 Oxigen outlets against a mobile number or using
Internet Banking of all major banks
• Working with several e-commerce sites for fulfilment of e-commerce transactions

Note: OxiCash cannot be en-cashed by consumer anywhere & value of one OxiCash Card cannot be transferred to and from one consumer to
another consumer.
OxiCash : Common Man’s Wallet

• Brings Retail access in the hands of consumer using retail as a “Cash-

in” for wallet

• Direct access and payment through mobile phone using

• SMS, GPRS, Web and shortly through IVR

• Works for unbanked consumers who can fund the wallet by paying small
cash amount at retail points

• Banked customers can use the wallet to get convenience of transactions

from mobile anytime anywhere and reduce exposure of their bank
account by transferring money to OxiCash through Internet Banking
OxiCash Features

• Full Value: No deduction for any fees/fixed charges / No administrative cost/rental fees
– Rs. 100 paid for OxiCash enables customer to buy services worth Rs. 100.

• Validity one year from last recharge

• Recharge can be as small as Rs 10

• Easy Registration through Web, WAP, SMS and will be shortly through IVR

• Central OxiCash data server maintained in a safe & secure environment with SSL encrypted
transaction

• 6 digit numeric Password is delivered to the subscriber as an SMS.

– Facility to reset/change their system generated pass-code from OxiCash Website (
www.oxicash.in) / WAP site (wap.oxicash.in)
– Mobileno@oxicash.in becomes Windows Live Hotmail-id with same password

• Can check OxiCash wallet balance using their Mob number as user ID to login
OxiCash Services
A wide range of attractive and useful services are available on OxiCash
(www.oxicash.in)

1.All mobile recharges (www.oxicash.in)

2.All DTH subscription recharges (www.oxicash.in)
3.Long distance calling cards (www.oxicash.in)
4.Travel (www.oxitravel.com) - Airline Ticketing, Bus Ticketing
5.Hotel reservations / Holiday Packages
6.Car Hire / Rental
7.Train Ticket Reservation (www.oxirail.com)
8.Telecom & Utility Bill Payments (www.oxibillpay.com)
9.Magazine subscription (www.oxibillpay.com)
10.Charity / Donation services (www.oxibillpay.com)
11.Online Shopping (www.oxicash.in)
12.Recharge of Toll Cards/Tags (www.oxicash.in)
13.Others like Matrimony / Gaming, etc. (www.oxicash.in)
Services on Oxicash (www.oxicash.in)
Prepaid Mobile Vouchers

Prepaid Fixed Line Vouchers Long Distance Calling Cards Cinema Games

Toll Tag Recharge

VoIP Cards
DTH TV Subscriptions
Services on Oxicash (www.oxicash.in)
Online Shopping

Entertainment/ Gaming/ Movie/ Internet VOIP

Road Travel Miscellaneous

Games
 Services on Oxicash
(www.oxibillpay.com)
Postpaid Mobile Bill Payments

Postpaid Fixed Line Bill Payments Electricity Bill Payments

Magazine Subscriptions Gas Bill Payments

Charity / Donations
Services on OxiCash
(Travel) www.oxitravel.com
Services on OxiCash
(Rail Travel) www.oxirail.com
 OxiCash : Applications
 SMS Portal for sending SMS to Friends &
Family at significant lower cost than
standard sms
 For both SME & Consumers
 Alerts & reminders for birthdays,
anniversaries, events etc.
 Group messaging from Web, Wap or SMS
 Live at www.oxicash.in/alerts
 SMS & GPRS based unique phone back up
application
 Content & phone book upload directly to web
on Mobialert website
 Seamless access to phone book and Mobialert
features
 Access from Web & WAP
 Live now www.oxicash.in/pbu
OxiCash : Applications

Doctor Talk

 World’s first reservation less conference  World’s first Doctor’s call service on
call service on prepaid prepaid

 Access from mobile, landline and VoIP  Access from mobile, landline and VoIP
phones from anywhere in the world phones from anywhere in the world

 Unique community Group Voice Chat  Pricing per minute as per Doctor’s
service for youth & SME pricing

 Live now www.oxicash.in/concall/  Live now www.oxicash.in/concall/

Oxigen Digital
Pipeline Subscribers

Oxigen Distribution Online Banking

Distribution Partners top-up

Utilities Rail/Bus/Air Tickets

Shopping Portals Gaming Portals

Promotions Matrimony

White Labeled Movie Tickets

Services
Content Applications
•Video clips • Photo Fun
•Ring tones • SMS Sachet
•Games &Themes • Mail/Messenger
•Wallpapers • Phone Backup
•Animations • Concall
Oxigen OxiCash Digital Promotions
India’s First executed end to end

Unilever Coke & ICI Dulux

Oxigen Digital Promotions
This summer

Unilever, Colgate-Palmolive
Thank
You