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Presentation on Retail Project

Pantaloons Store Observation
AYUSH DUBEY
AKSHAT JAIN
POOJA SHAH
PRAGATI SINGH
PRAGYA SINGH
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Trade Area Analysis

TRADE AREA ANALYSIS IS A PRIMARY ANALYTIC SERVICE

PERFORMED BY MAPPING ANALYTICS. ... A TRADE AREA
ANALYSIS TYPICALLY INCLUDES: MAPPING EXISTING CUSTOMERS IN
RELATION TO STORE LOCATIONS. CALCULATING DISTANCE/DRIVE
TIMES FROM CUSTOMERS TO STORE LOCATIONS. DETERMINING ALL
VARIABLES THAT DEFINE AND IMPACT YOUR TRADE AREAS.
 Target Market of the store 3

THESE INCLUDE GENDER, AGE, INCOME LEVELS, RACE, EDUCATION,

RELIGION, MARITAL STATUS, AND GEOGRAPHIC LOCATION.
CONSUMERS THAT FALL INTO THESE GROUPS TEND TO VALUE THE
SAME PRODUCTS AND SERVICES, WHICH IS WHY NARROWING DOWN
THESE SEGMENTS IS ONE OF THE MOST IMPORTANT FACTORS TO
DETERMINE TARGET MARKETS
 Store Layout & Ambience 4

 Versatile Fixtures
 Organized Merchandise
 Signs & Icons
 Seasonal
 Lightning 5

 Spot light & Back-lit Shelves

 Relaxing Experience
Fixtures 6

Store Signage
 Fixtures 7
User friendly Store layout

Theatrical effects used by the store

Merchandising Strategy 8
Wall Space 9
Store Layout 10
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How planograms are used

EXACTLY WHERE SPECIFIC PRODUCTS ARE PLACED.

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Organizing merchandise used By
Pantaloons

• VISUAL MERCHANDISING IS THE PRACTICE IN THE RETAIL

INDUSTRY OF OPTIMIZING THE PRESENTATION OF PRODUCTS AND
SERVICES TO BETTER HIGHLIGHT THEIR FEATURES AND BENEFITS.
THE PURPOSE OF SUCH VISUAL MERCHANDISING IS TO ATTRACT,
ENGAGE, AND MOTIVATE THE CUSTOMER TOWARDS MAKING A
PURCHASE.