Welcome

Submitted By Submitted To
Mynur Rahman Mehedi Masud
Id: 2018110000048 Senior Lecturer
Course code: MKT 3123 Southeast University
Section: 1
Presentation
On
Herbal Tea
 Introduction

 In this ultra-modern era everyone likes to get the touch of new

innovative product. We Bangladesh people are not indifferent with
other countries due to many obstacle some of the time. We have to
depend on the product of overseas. Now a days we are concern
about the products and we would like to make the best utility of the
products. As time goes of many of us are found of to use a single
product in multipurpose. From that perspective we are going to
introduce Herbal Tea. We believe that, the people of a developing
country like us will be benefited. As it is reachable to all people, it
has multi uses so, we believe that it will create a greater impact on
market and it will be one of the demanding product in the
upcoming market.
 Current Marketing Situation

 In Bangladesh there have no herbal tea. People who concern with their skin, body & their
overall personality are seeking for a tea like this product. It’s going to help people to make their
health better. Right now in Bangladesh, there have kinds of tea brands like Ispahani, Kazi &
kazi etc. But no one make tea like ours. Herbal tea are increasingly popular today. Forecasts
show that annual sales of such tea will grow at more than 40 percent for the next two years. The
worldwide market remains substantial with sale of 1 to 3 million units. Herbal Tea must
carefully target specific segments with vitamins that deliver benefits valued by each customer
groups.
 Market Description

 Herbal tea consists of consumer and business users who prefer to use Herbal
product for health. Specific segments being targeted during the first year
including professionals, corporations, students, entrepreneurs & medical
students. Herbal tea addresses the needs of targeted consumer and business
segments.
 Product Review

Our first Product Herbal Tea offers the following standard and features:

 Tea bag.

 Family pack (100 to 1000 G).

 High quality box

 Features of Herbal Tea

Herbal  tea is used often in Ayurveda medicine to treat a variety of

ailments. However, it comes with a number of precautions and should
not be drunk by everyone. Before you steep a cup of herbal tea by
consult a professional to learn. If it's right for you and how to mix it
with other herbs and spices to remove the bitter taste.

Side Effects: Herbal tea is not safe for pregnant women to use and
may interact with some medications. Consult with a doctor, herbalist,
or Ayurveda practitioner before beginning treatment.
 Needs & Benefits
of
Neem Tea

Customer Need Benefits

Who are concern about health Neem helps to reduce toxic chemical from body
need herbal tea
Humans now a days wants fresh Neem & Turmeric help to bright your skin day by day
skin

They need to control the body Neam Tee boost your body to recover from fever.
temperature
 Health Benefits

Herbal tea has traditionally been used for a variety of health purpose

including:

 Blood purification

 Coughs, colds, allergies, and other upper-respiratory ailments

 Liver disorders (Neem is said to be a liver tonic herb)

 Skin beautification, such as glowing skin and the prevention or treatment

of occasional breakouts.

 Due to its unique properties, it is generally recommended that our tea is

drunk around the beginning of the New Year and in wintertime.

 Distribution Review

We can evaluate a new distribution channel or improve our channel marketing / management
at any time. It’s especially important to think about distribution when we’re going after a new
customer segment, releasing our product.

Product distribution channels:

 Producer.

 Wholesaler.

 Retailer.

 Customer.
 Competitive review

Ispahani Tea: Ispahani Mirzapur Tea is one of the most popular brand for using house hold drink and also they produce
as tea bag so it’s also use as in commercial aria.

Taaza Tea: Taaza probably come from India and it’s also with good flavor so it is also common in house.
Lipton: Lipton is one of the oldest brand in Bangladesh. So they hold a strong market position.

Kazi & Kazi: This a local tea brand known as ready tea making brand in Bangladesh. It’s also export in foreign.
 SWOT Analysis

 Strengths: We are able to give really good customer care as the current small amount, we have plenty of time to
devote to customers. Our lead consultants will a strong reputation in market. We can change direction quickly if we
find that our market is no working. We have low overheads, so we can offer goods value to customer.

 Weaknesses: Our Company has litter market presence or reputation. We are a staff, with a shallow skills base in
many arias. We are vulnerable to vital staff being seek of leaning. Our cash flow will be unreliable in the early stages.

 Opportunities: Our business sector is expanding with many future opportunities for success. Local government
wants to encourage local business. Our competitor may be slow to adopt new technologies.

 Threats: Development in technology may change the market beyond our ability to adapt. A small change in focus of
large competitor might wipe out any market position we achieve.
 Objectives

We have set an aggressive but achievable objectives for first and second years entry.

 First year Objective: Our first year sales volume is 200000 taka.

 Second year Objective: Our second year objectives are to achieve breakeven point. And also
achieve our desire goal.
 Conclusion

If we can implement and generate some idea from the above discussion then hopefully it will be
one of the demanding product of our country as the substitute product of eat or not available
in the market. So, we are hopeful about it to achieve the goal what we are thinking for before
going to introduce this product.