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Tourism Planning: Micro Perspective of Tourism and Hospitality
Tourism Planning: Micro Perspective of Tourism and Hospitality
Tourism Planning: Micro Perspective of Tourism and Hospitality
1. Tourism development
2. Tourism marketing
3. Tourism industry organization
4. Tourism awareness
5. Other tourism support services and activities
The first step in the synthesis phase is the PREPARATION OF POSITION
STATEMENTS on each of the five subjects.
POSITION STATEMENT - indicates “where we are now” with respect to development
marketing, industry organization, awareness and other support services. These may
be expressed in one sentence or documented in several pages.
The second step is to determine “where we would like to be” or the desired future
situation. It is useful for the destination area to verbalize these desired states in terms
of tourism development, marketing, industry organization, awareness and support
services.
Tourism plans provide the “bridge” between the present situation in a destination area.
They provide the means to an end.
Goal Setting, Strategy Selection
and Objective Setting
The fourth step in the tourism planning process is to define the planning
goals, strategies and objectives. They must be complementary to the
policy goals and objectives.
Once the planning goals have been set, there are various approaches
or strategies that can be employed to achieve them. Within a specific
destination area, different approaches or strategies may be used for the
sub-areas within it. Some sub-areas may have economy-oriented
strategies.
Plan Development
The last step of the tourism planning process is the development of the
plan. The plan includes the action needed to achieve the objectives,
implement the strategy, and satisfy the planning goals. A
comprehensive plan deals with the development, marketing, industry
organization, awareness and support services.
It takes each of the plan objectives and specifies the following: