HOW TO PROMOTE ALIGNMENT

BETWEEN BUSINESS AND IT

STRATEGY.
Factors that will promote alignment between business and IT
strategy.
• Firm wide active involvement
• Long term focus
• Meeting of the minds
• Clarity and consistency
• Alignment facilitating process
• Organizational structure
• Organizational culture
• Communication
• IT as organizational tools
 STEPS TO BE TAKEN BY A COMPANY TO DEVELOP A
BUSINESS STRATEGY THAT FULLY INTEGRATES
TECHNOLOGY CAPABILITIES AND INNOVATIONS.

• CIOs and IT strategists adopt an iterative approach to Business Technology strategy that begins and ends with

business. Identify the core business competencies that differentiate the organizations from competitors which

will be your competitive advantage to be sustain over long term.

• Develop a Business Technology strategy scenarios – Develop alternative scenarios. Involved IT specialists to

identify emerging technology that enabled strategy and the business expertise to determine the potential value

of the strategy enabled by the technology

• Develop a technology roadmap – conduct a technology road map with a technology gap analysis. The experts

will help in mapping the existing architecture to the future state

• Plan the business of IT. The IT business plan is the final stage in the BT strategy planning process where

determine how IT will function as a service operation – supporting and enabling the business technology

strategy.
 HOW TECHNOLOGY ACTS AS AN
ENABLER FOR A BUSINESS.

• Data warehousing – integrate data – improves data quality and integrity

through repository of information that represents single version
• Business analytics – the ability to analyze process performance in real
time and make the right evidence –based adjustment
• Virtualization, mobility and cloud technology – allow the ultimate
management by walking around through fingertips. We are connected
24/7 in our work
• Data visualization – displaying data and information to convey ideas and
conclusions effectively. It creates data visualization that communicates
information and reduces measurement error.
 ISSUES FACED BY A COMPANY IN
ALIGNING BUSINESS AND INFORMATION
TECHNOLOGY GOALS.

• IT decisions are driven by executives who have no or little

knowledge about technology
• Company are directed by IT organization that are technology
driven but don’t understand the real needs of the business. They
cannot translate business needs into technology solutions
• Those who run the business and those who run technology cannot
agree on what alignment is.
• IT managers are using the IT management framework are not
business management framework