Intro Slide

Analysing the data given:

• We analysed the data given and came to multiple conclusions which
led to the determination of different data driven pivot tables in the
case.
• Age was a significant factor in the case. People with age above 60 will
have reduced activity and reduced mobility. Hence, due to this they
are least likely to meet with normal accidents. Hence for them LASCI
is the best policy type to be taken.
• Income range is another significant factor used to determine credit
score here in the case. Higher the income range, the more the ability
to pay off debts. In this case outstanding bank balance also matters.
Analysis
• Marital Status is another variable that determines the credit score. For
Married people they can be assumed to be in a better income range hence
higher payment capability . Therefore they will have higher credit scores. For
divorced, they need to pay alimony to the spouse, hence outstanding
balance in banks will be less which leads too less Credit score.
• Number of dependants also play a role in the credit score. The more the
number of dependants, the lower the disposable income and lesser credit
score.
• The types of Insurance LASU should be sold to younger working class people
and they have lesser chance of critical illness. The insurance type LASCI
should be sold to old people who are prime suspects for critical illness types.
Credit Score vs Marital Status
• We infer from the pivot table
that single people and married
people have credit scores on the
higher side.
• 9.5 percent approx. people are
divorcee and they fall under the
rating of 700-1100.
• Around 57.5 percent people are
married and have the credit
score in the range of 700-1100.
Data Modification
• We first filtered out the PPI column from 0 and 1. We took 0 for the
number of people whom the insurance product can be sold.
• Next we filtered people based on their credit ratings; X,A,B,C being
assumed to be good to average credit rating. So that we can get the
list of people eligible for insurance.
• Then we will be looking at the income range of the individual whom
we are selling our product. This part is important as lower income
range people can default in payments.
• Property prices owned by people is also a criteria for secure loans as
those can be taken as collateral in case one defaults payments.
• They should be judged by the maturity risk column. People with
higher time period will have higher maturity risk
• Default risk is when one is not sured about getting paid pack. CIFAS
rating measures this fraud system
• CCJ column also determines the credit score based on if any cases are
filed against this person.
Age vs Product Description
• Slide 7 contains the Pivot table for Age vs Product description.
• We can infer from the table that most of the people do not have
insurance and they can be targeted to sell their products.
• LASU is the most common type of insurance product sold. People of
age group around 31-50 have the maximum number of LASU products
taken.
• Higher age group people from 51-70 have maximum percent of LASCI
taken.
• This is the Pivot table for PPI vs
Loan types.
• Here we can see that when Ppi is
0, i.e. for people who have
unsecured loans with no
personal protection insurance
are 5502. So we need to target
these people.