Professional Documents
Culture Documents
Recognition Search Information Alternatives Evaluation Purchase Post Purchase
Recognition Search Information Alternatives Evaluation Purchase Post Purchase
Recognition Search Information Alternatives Evaluation Purchase Post Purchase
Print Advertisement, Google Search, Regional Captain’s Catalogue, New Boat Emails, Phone Calls, Meetings with
Magazines, Local print advertisement, Events Exhibitions, Cocktail Parties salesperson, Test Drive, Referral
- The initial promotional activities and - The communication at this - The attempt is to convert Prospects
advertising aims to increase the brand stage is to convert to final customers.
awareness of Magellan Boats. potential customers to - It is dominated by Salesperson’s
- It targets potential customers mainly prospects customers. efforts, compensated by
through mass media communications. - Product centric Ads. commission based incentives.