ADVERTISING IN PRINT

MEDIA

PRESENTED BY:
SHRADDHA CHOWHAN
RITIKA NATH
 INTRODUCTION
WHAT IS PRINT MEDIA
ADVERTISING?
 Advertising is a marketing
communication that employs an
openly sponsored, non-personal
message to promote or sell a product,
service or idea. Sponsors of
advertising are typically businesses
wishing to promote their products or
services
 Print media advertising is a form of
advertising that uses physically
printed media, such as magazines and
newspapers, to reach consumers,
business customers and prospects.
 ORIGIN AND HISTORY

The history of advertising can be traced to ancient

civilizations. It became a major force in capitalist economies in
the mid-19th century, based primarily on newspapers and
magazines.
Egyptians used papyrus to make sales messages and wall
posters. 
Commercial messages and political campaign displays have
been found in the ruins of Pompeii and Arabia. 
Lost and found advertising on papyrus was common in Ancient
Greece and Ancient Rome.
 Wall or rock painting for commercial advertising is another
manifestation of an ancient advertising form, which is present to
this day in many parts of Asia, Africa, and South America . 
 Edo period LEL flyer from
1806 for a traditional
medicine called Kinseitan

Bronze plate for printing an advertisement

for the Liu family needle shop at Jinan, Song
dynasty China. It is considered the world's
earliest identified printed advertising
medium.

In Britain, outdoor advertising was based

on hoardings (billboards): England 1835,
by John Orlando Parry
 EVOLUTION OF PRINT ADS

1910 1960 1990

2000 2010 2019
 IMPACT OF PRINT
ADVERTISEMENT

Advertisements has enabled the consumers to have knowledge about

the service or the product before making any purchase. It has grown
on the levels of creativity and innovation. The types of ads which are
produced these days have shown great influence on the minds of
people by persuading them through attractive advertising tactics.
 ADVANTAGES
Targeted Marketing: In print advertising you can target readers
based on their common interests, profession, region, or a variety
of other factors. 
Cost effectiveness: print advertising can make your promotional
budget more efficient and effective as you match your message
with the interests of a niche print medium’s subscribers.
Position Flexibility: Most print media offer a choice as to where
to place your ad in a publication. You may choose the location
that offers the highest visibility.
 High Ad Recall: People who are engaged are more likely to
remember an eye-catching message. Magazine ads have the
second highest receptivity of any media.
 DISADVANTAGES
 Placing an advertisement in print media requires a lot of planning and
time. In this case, you are faced with flexibility problem, particularly
when you work in tight deadlines.
 Besides, most of the time, your advertisement might get lost among all
other ads and editorials. Plus, the lifespan of newspaper and magazines
is very short as people have a tendency to throw them or keep them
aside after one day of reading.
 If you are targeting the global audience, then this is not the medium
you should go for. Instead, the internet has a much wider reach than
print media in this.
 Your advertisement might get lost in print medium because
Competitor’s ads are usually found in the same section(s)
 CHOICE OF ADVERTISEMENTS

In this Advertisement we
can clearly see that it
portrays a bold Cathchline
which is very attractive
and easy to remember.
That's why this
advertisement made an
impact on the viewers.
 When this series of Coca Cola was introduced, they came up with this very
particular advertisement. In this advertisement we can see that it depicts the
bonding among family members and friends if you share a coke with them.
This made an emotional impact on everybody, which made this advertisement a
memorable one.
THANK YOU!