CUSTOMER SATISFACTION

TOWARDS UBER

Group I
Name ID
Razwan Ahamed 1620649
Motiur Rahman 1620475
Amira Binta Nazrul Amira 1710436
Md.Sujon Hossain 1721748
 Introduction

⮚ Uber Technologies Inc.

 Introduction

⮚Scope of Research.
 Methods of Research Used
⮚ Statistical Treatment of Data – SPSS
(Age)
 Introduction

⮚ Significance of the Study

 Literature Review

 Studies regarding this difficulty might be more beneficial

in the future. Uber is a taxi E-hailing mobile application
founded by Travis Kalanick and Garrett M. Camp in 2009
which located in San Francisco, California.
(Comfortable)
(Satisfaction)
(Overall Quality)
 Methods of Research Used
⮚ Research Instruments/ Questionnaire- Nominal,
Ordinal, Likert scale
⮚ Pretests -

⮚ Collection of Data – Primary data, Secondary data.

(Cost)
(Safety)
(Recommend)
 Conclusion

⮚ The main aim of this research

⮚ Relation between variables

 Recommendation
❑ We found that different factors like car quality, high price, customer safety are
influence customer satisfaction, so companies should consider these factors
carefully.

❑ The ride sharing service providers should give more personalized attention to
the customer.

❑ Sometimes the drivers charge more than the actual charge, the company should
check it.

❑ They also need to focus on others competitors to expand their business and
capture the market.

❑ Customer complained that the pricing policies of the ride sharing service
provider are not competitive so they should take a competitive pricing strategy.

❑ The drivers should change their poor attitudes. they need to focus on customer
satisfaction.
Thank You