“JUST FOR STUDENTS CAMPAIGN”

THE CAMPAIGN
 We've developed a proven college marketing vehicle that delivers your brand
into the hands of students across the country, daily, in the most captive of
environments – the classroom. While we definitely didn't create the
environment, we did find a way to penetrate it in an innovative way that
enables unparalleled access to college students, and the means to exert a strong
and enduring impact on their thinking and behavior. A simple yet powerful tool.
 Unlike other student-targeted advertising vehicles, our notebooks provide the
students with the opportunity to interact with your brand in a learning
environment, during the critical time of their lives when brand preferences are
being formed. To ensure maximum impact and exposure, the notebooks are
designed for students to use over the course of an entire college semester;
which means, your ad will be seen approximately 150 times over a 6-month
period.
 MISSION, VISION &VALUES
 Our mission is to establish marketing medium for
advertising to students offering unparalleled coverage
through in-classroom endorsement and hand-to-hand
distribution by colleges.
 Our Vision is to become NO 1 marketing medium for
advertising to College & University student by
providing free co-branded notebooks that allow
advertisers with direct access to the student
population" 
 Our Values: we keep our customers at the heart of our
business and work with them to help them succeed. We
are determined to deliver on our commitments -
reliable, efficient and ready to go that extra mile to
deliver what we promise.  
ENVIORMENTAL FRIENDLY
 With growing concern over the
sustainability of the planet and our natural
resources, Sundaram Notebooks has been
continuing to seek out unique and high
quality paper that are produced from
renewable and post-consumer resources
with a constant dedication to quality.
 Normally paper is made from the pulp of
Tree; leads to vast Deforestration.However
,this book is Eco-Friendly because its
made from recycled fibre.
 THE SUNDARAM ADVANTAGE
 ACCESS :Our Notebooks can engage your Brand message with over 2 lac
students (Age 18-24s) across Mumbai. 
 Place your Brand directly in the hands of students, EVERYDAY! :
Notebooks are a necessity and used every day by college students. We provide
each student with a high quality spiral notebook that has 300 notes taking pages
with monthly calendar.
 Go Wherever Students Go:
The notebooks will accompany the student, with your brand message, into
classes, while they are taking notes, studying in the library or at home
preparing for exams.
 Align your Brand with the Institution:
Participating colleges will distribute the to every student. The notebook will
feature the college logo on the front cover and include pages of vital institution-
related information; indirectly endorsing the brands present in the notebook.
 THE IMPACT
 Captive Audience 24/7 :
we reach students during classes. This is a time when students are attentive, receptive,
and willing to learn. It is also a time when they are most susceptible to remembering
messages given to them.
 Capture an Engaging Vehicle:
Studies Show that Students actively engage with the dividers and covers – thus seeing
your ads. Crosswords, Trivia, or Scribbling on the pages allow students to interact with
your brand for an extended period of time.
 Brand Repeat Exposure:
The notebook dividers will be seen EVERYDAY approximately 192 impressions for the
period of a whole academic year in classroom environment, far more exposure than
ANY traditional advertisement.
IMPACT CONTD….
 Clutter-Free Advertising Space:
With only 10 full-page advertisements included in every notebook, you won't have to
worry about clutter or distraction. Your ad will be noticed and remain distinctive. We
maximize your ad's stopping power with a stark contrast between full color
advertisements divider pages & plain note taking pages.
 Create Positive Brand Perception :
Students appreciate saving money on free co-branded notebook. As a sponsor, your
brand is associated with this positive perception.
 First Timer Decision Makers and Influencers:
College is where most viral campaigns find their roots. Your message will spread rapidly
by reaching trendsetters on campus, whose behavior has the maximum influence on both
their peers and the youth market at large.
CLOSER LOOK
EXAMPLE DIVIDERS
 MARKETING TO STUDENTS
 The student market is an ever growing market, not to mention that students are
the most profitable group of 18-24 year olds. 
 Traditional forms of advertising, such as mainstream radio, TV and billboard
advertising campaigns, are not ideal channels for reaching today’s students.
Today's youth are the most informed and media-aware group in history. 
 College is an important time in targeting consumers, as students form lasting
opinions of brands. Attracting students at this time has huge long run brand
loyalty consequences, which is why, advertising to college students often results
in valuable, lifelong customers. 
 COST EFFECTIVE WAY TO REACH YOUR TARGET !

 Our notebook media is one of the most cost effective methods for marketing
your brand to the student population. For example, advertising in our notebook
media is up to half the price than compared to student advertising through other
media.
 These are relatively new consumers, with:
 Large disposable incomes.
 Un-shaped brand allegiances and purchasing habits.
 They are early adopters
 Open to Experimentation

“We provides marketers with an effective media with unparalleled access to

the most valuable segment of the 18-24 population at a cost of just
2RS PER STUDENT FOR A PERIOD OF SIX MONTHS.”
ACCOMPLISH YOUR CSR