Elkay, America Trusted Brand since 1920!

Elkay Ingenuity for Everyday Life.™

• Product Innovations
• Stainless Steel Sinks
• Lustertone®
• Commercial &
Residential
• Crosstown™
• Alternate Material Sinks
• Quartz Classic™
• Quartz Luxe™
• Fireclay

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Why Elkay?
• Most complete cooler and sink offering in the marketplace
• More shapes, sizes, configurations
• More price points
• More design and usage options

• More finish & material options from one company

• Single source for sink needs and drinking solutions

• Outstanding commitment to serving our customers

• Local customer service, product & tech service

• Elkay Lifetime Limited Warranty

• We stand behind our products

• Product innovation like no other

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The Elkay Difference

Aqua Divide™

Perfect Drain®

Slim Rim™
Water Deck™
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Perfect Drain
• Sinks featuring the Perfect Drain have a seamless look and feel.
• The edgeless design eliminates the collar around the drain for a cleaner sink.
• Food has nowhere to go but down the drain.

• Available in Lustertone stainless steel and Quartz Classic and Luxe sink models

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Stainless Steel Sink Portfolio

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 Stainless Steel Farmhouse Sink with
Interchangeable Apron Front
• A farmhouse sink designed to give you
the flexibility to change the color and
material of the apron front on a whim.
• Available in a mix of materials and
colors, the interchangeable apron is
easily removed and switched out in
minutes.
Available Q3 2018

Perfect for the home décor enthusiast, change the apron seasonally or
to coordinate with your ever evolving style! 7
 Lustertone
• Flagship product line and signature sink finish
• Repairable finish – light scratches which occur with
everyday use naturally blend with the finish in time.
• Expansive product line of top mount and undermount
models
• 18 Gauge
• ADA product line
• Depths from 4” through 10”

Lustertone Iconix™
• Repairable Luminous Satin finish is available on a
modern tight corner stainless steel sink with Perfect Drain
• 19 mm corners, straight sidewalls and flat bottom of this
design allows for more space inside the sink
• Highest quality 16-gauge thickness and Type 304 stainless
steel for lasting durability, performance and radiant
beauty. 8
 Crosstown
• Crosstown is the most comprehensive fabricated
sink line in the market
• Striking and geometric aesthetic has universal
appeal.
• 16 & 18 Gauge
• 15MM and Zero Radius corners
• Undermount, Dual Mount & Apron Fronts
• Single Bowl, Double Bowl, Bar/Prep
• 9” & 10” Depths
• ADA models
• Unique differentiated features & design innovation
• Water Deck
• Aqua Divide

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Aging in Place / ADA Stainless
Steel Kitchen Sinks
• Stainless Steel with Signature
Lustertone finish
• Available in large single, equal
double bowl, offset double bowl,
undermount, dual mount, top
mount
• Perfect Drain on select models
• Rear offset drain provides more
room under the cabinet
• 5.5” Deep
Alternative Material Sinks
Kitchen Trends – Color

Confidential Property of Elkay Sale

 Kitchen
Trends Fresh
hues for
Sinks!

Color isn’t just

for your
cabinets and
countertops –
fresh hues
popping up
even in the
sink!
Confidential Property of Elkay Sale
 Two distinct portfolios of quartz sinks

Quartz Classic ™ Quartz Luxe ™

An alternative to stainless steel Fashion forward colors with
in a wide range of neutral ultra smooth look and feel and a
colors; durable smooth surface visible sheen; superior durability
and an organic look and feel. with reinforced material.
 Industry Trends
The US Kitchen
Sink Market has
doubled since
2011 and is
expected to
consistently grow
for the next four
years.

SOURCE: 2018 US Cabinet and Kitchen Sink Industry Repor

GMP Research
Quartz US market has grown 41%
since 2014 and has outpaced the Industry Trends
market by 11%! MATERIAL MARKET OVERVIEW

Source: 2018 GMP

 Structure of Elkay Quartz Sinks
The patented molding process drives the quartz to the work
surface of the sinks for more wear-resistance and extraordinary
ability to withstand extreme temperature variations

Heavy
Concentra
wear-
tion resista
of Quartz
Feldspar nce Elkay
Quartz
Sink
Mica

Acrylic
fills in
the gaps
Quartz
Classic
 The Product Difference
QUARTZ CLASSIC

MORE
COLOR
OPTIONS!
 The Product Difference
QUARTZ CLASSIC

Quartz Classic features 232 different

bowl styles and configurations
 Quartz Classic SKU Offering

ELG161 ELG16F ELGU2 ELG252

6 B 522 2

ELGUAD ELGAD25 ELGU251 ELG25221

2519PD 22PD 912PD 2PD
 Quartz Classic SKU Offering

ELGUS ELGS33 ELGU13 ELG133

3322R 22R 322 22

ELGULB3 ELGLB33 ELGU332 ELG3322

322 22 2
 Quartz Classic SKU
Offering

ELGU2 ELG250 ELGULB ELGLBO

50R R O3322 3322

ELGUAD ELGAD33
3319PD 22PD
Quartz Classic ADA Sinks with
Perfect Drain
• Industry’s first and only ADA-compliant
models available in quartz material with
Perfect Drain.

• An attractive and accessible option for

aging in place kitchen design planning,
these striking sinks come in a range of
fashionable colors to coordinate with
your décor.
• Available in: Black, Mocha,
Greystone, and White

• Sink bowls are 5½" deep for ease of

reach and accessibility.

Available now!
Introducing
Quartz Luxe
 Quartz Luxe
LUXE IS STRONGER

Just like
reinforce
d
concrete

Fiber Reinforced
 Absolutely unique
 Almost unbreakable
 Significantly less chipping

 Less transportation risk

 Most Durable
QUARTZ LUXE EXCLUSIVES

Fiberglass webbing cast

into the sink base

Up to 4x more impact resistant in reinforced area

 Most Smooth and Hygienic
QUARTZ LUXE EXCLUSIVES
Elkay Quartz material

Proprietary manufacturing process

combines highest-quality quartz with high-
performance UV-stable acrylic resin

Finishing process delivers a satin-smooth,

non-porous surface that prevents foods,
liquids and bacteria from sticking to the
Competitors’ material surface
Most Convenient
QUARTZ LUXE EXCLUSIVES

Plus all the same outstanding

features of our Classic
Collection:
 Vibrant color stays
beautiful with time.
 Stain resistant to food
and beverages.
 Easy to clean with a
damp cloth and soapy
water.
 Impact resistant to
banging and chipping.
 Heat safe up to 279°C /
535°F so hot pans won’t
harm the surface.
 Scratch and smudge
resistant so surface
always looks great.
 Luxe is Unique
QUARTZ LUXE EXCLUSIVES

Developed in-house
Market Leadership through innovation
 Blanco DOES NOT have an equal
 Franke DOES NOT have an equal
 Kohler DOES NOT have an equal
 NO ONE has anything like Luxe
Patented formulation and
process
Quartz Luxe – Rich Colors
 Quartz Luxe – Rich Colors

Quartz Luxe Sink in Blue

and Silver with Perfect Drain

Silvermist Jubilee

• Carefully curated from an array of popular hues, these fresh

colors address a market demand of blues and grays for the
trend-conscious homeowner.
• The rich, deep Jubilee and metallic-flecked Silvermist liven
up kitchens with statement-making color.

Available Q3 2018
Quartz Luxe –
Feel the
Difference
 Quartz Luxe SKU Offering

ELXU2 ELX252 ELXUL ELXLB

522 2 B3322 3322

ELXU332 ELX3322 ELXU250 ELX250R

2 R
 Quartz Luxe SKU
Offering

ELXRU ELXUF
P3620 P3620
 Product
Introductions
 The Latest & Greatest
QUARTZ LUXE
Introducing the
Farmhouse
Perfect Drain
Sink!
 Quartz Luxe Farmhouse

 Contemporary Design
 Perfect Drain included: LKPDQ1CR
 32 ½” x 17” x 9” Sink compartment!
 Installation using standard sink base
 Available in all 6 Luxe colors
 Lustrous Satin drain option available
 LKOBG3014SS – 2 piece
 Order p/n# ELXUFP3620
 Quartz Luxe
Elkay’s Farmhouse Features: Farmhouse
 Perfect Drain – clean & included in the box

 Extra large 32 ½” x 17” bowl versus Blanco 29 5/16” x 15 5/16”

 Retrofit into existing standard sink basis

save $$$ and time

 Straight sides on apron cover cut line

for a professional look

 Quartz Luxe material

26 5/16” IKON
 Quartz Luxe Single Bowl
 Contemporary Design
 Perfect Drain included
LKPDQ1CR
 32 ½” x 17” x 9” Sink
compartment!
 Available in all 6 Luxe colors
 Lustrous Satin drain option
available separately
(LKPDQ1LS)
 LKOBG3014SS – 2 piece
bottom grid
LARGEST
 Order p/n# ELXRUP3620 SINGLE BOWL
IN THE
MARKET!!

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 Color Matched
Drain &
 Expanded offering to match all Elkay Disposal Collars
quartz colors

 Matte finish to closely resemble the

quartz sink surfaces
LKQS35GS Strainer

 Polymer material

LKQD35GS Disposal
Collar
 Experience Elkay Quartz
Your home is an expression of your style – don’t stop at the sink.
Elkay Quartz has it all! The style you want with the function you need.

Intense Colors!
Go bold, go warm or go traditional – express yourself in color!
Contrast or complement your countertop – the choice is up to you.

Rugged Durability!
These sinks are designed for strength.
They’ll take on your everyday kitchen tasks and keep looking great!

Choose from 2 collections, offering a total of:

18 colors + 32 sizes = 100s of choices!

Elkay, America’s leading stainless steel sink company

also has the largest offering of quartz sinks.
Fireclay
 Why Elkay Fireclay
Sinks?

 Strong base assortment

 Product differentiation

 Competitive pricing
 What is Fireclay?
Material
 Fine clay granules and other fine
ground materials
 Thick porcelain glaze coating to color,
decorate and waterproof

Process
 Clay is mixed, molded, then glazed
 Fired at extremely high temperatures
(1,093+°C / 2,000+°F) for up to 20
hours
 Clay and glaze fused together to
create strong durability
 Pros and Cons of
Fireclay?
PROS CONS
 Non-porous and resistant to  Susceptible to stains without
acid, alkali and scratches proper care
 Relatively chip-resistant
 Durable, especially compared  Can crack or chip over time
to other sink materials
 Will not rust  Expensive vs. other sink
 Looks gorgeous! materials
 278%
growth
US Market Size
FIRECLAY
1,000,000
from
900,000 2014 to
2017
800,000

700,000
15%+
600,000
annual
Units

500,000 growth
from
400,000
2016 to
300,000 2022
projected
200,000

100,000

0
2014 2015 2016 2017
 Elkay Fireclay Offerings
SINGLE BOWLS

SWU1517
 16-3/8” x 18-7/8” x 9-1/4”
 Single Bowl Undermount Bar
Sink

SWUF2520
 24-1/4” x 19-5/8” x
 Single Bowl Reversi
Apron Front Sink

SWUF28179
 29-7/8” x 19-3/4” x 9-1/8”
 Single Bowl Reversible Apron Front Sink
 Elkay Fireclay Offerings
DOUBLE BOWLS

SWUF3320 SWUF32189
 32-7/8” x 19-3/4” x 9-  32-7/8” x 19-3/4” x 9-
1/8” 1/8”
 60/40 Double Bowl  Equal Double Bowl
Reversible Apron Front Reversible Apron Front
Sink with Aqua Divide & Sink
Walnut Cutting Board
Elkay Fireclay Offerings
ACCESSORIES

New Bottom Grids

 More robust straight wire,
feet and side bumpers

New Walnut Cutting Board

 Fits in SWUF3320 ledge
and easily slides side-to-
side
 Elkay Fireclay
PACKAGING

 All fireclay sinks are packaged with

thick EPS foam to protect during
shipping

 Packaging was tested by shipping

via UPS ground

Thick EPS foam

on all sides of sink
Thank you.