“GOING INTERNATIONAL”

ANALYSIS PROJECT

Group members:
1. Bui Thi Thu Hien
2. Dang Hoang Hoa
3. Nguyen Thi Thuy Linh B
4. Nguyen Thi Ngoc Quynh
 OUTLINE

•R easons for choosing our

EXPORTING product

•F easibility of entering US
market
 EXPORTING PRODUCTS

• HIGH QUALITY

Qu il ts
Silk
i lk S carf
S

P u rse
k wal let Silk
Sil
 LEGAL SYSTEM
• The legal system in US

– Civil law : The United States

Constitution and the federal law

– Common law: State law

Basic differences between common
law and civil law
• Their origins

• The effective binding between

precedents and later courts

• The sources to study law

 How to adapt
• Study relating
precedents

• Hire a lawyer

• Update new trade

laws
 REASONS

•High level of • Dominated

service sector in the
living standard economy
4% vs 26 % Service: 80%
GDP(2009) Manufacturing
$14.003 trillion
: 18%
Per capita GDP
$46,900
Agriculture: 2%
 Feasibility entering US market

1.Fairly healthy competitive market

•L imited government intervention
 Health care,
 Transportation
 Retirement
P
→ rices: determined by 2 forces
Supply & Demand.
 Feasibility entering US market
2. 8th FREEST economy.
• Trade freedom (86, • Monetary freedom
9 point ) (78.1 point)
 Few barriers
 No tariff and quota Inflation :relatively low
Trade relation between of 3.5%
Viet Nam and the → stable USA
United States
 Bilateral trade agreement
(BTA).
 Vietnam’s exports rose to
$1.3 billion – 60%
 Tariff rates of 40% to less
than 3%.
 “Trade Council’s affiliate”
 Slight difficulty

•About to apply a currency control in

2013

•Foreign banks’ll be required to

withhold 30% of any withdrawals
from an American’s account
 Identify basic appeal

USA :varies tremendously in

climate conditions
=>various demands of silk
products
 Fully meet these various demand

• Quilts for winter: keep the temperature

• Silk products for mild climate: high
quality of tie-dyed fabric => comfortable

• Silk product for summer: absorb and

pump the excessive moisture; supply the
skin with water
 USA market potential
Customs Statistics

2006 2007 2008 2009

Vietnam’s 7.8 10 14.5 11.36

total
commodity
export
turnover of
to the U.S
(USD
billion)
 Silk product market potential

• Textile: the largest proportion of the total export

value of Vietnam to the United States (about 43%
in the period 2005-2009)

• Silk product is concluded in textile: increasingly

attracting the attention of US importers

• The US Association of Textile Imports also said

that “Vietnam is the second choice of U.S
importers to China when searching for supplies of
goods from Asia”
 Select the market

Competitors analysis:
• China
• Italia
• France
 Substitute products

Artificial fibers

• Advantages: versatility, strength,

lightness and durability
• Disadvantages: Health affects
- skin allergies
- skin cancer
- regulation of skin disorders