Roselie Ann A.

De Guzman
BSIHM3A
Centro Escolar University-
(Makati)
 Za is a word came from the term pizza and broad the foods for high-quality food service. Producing tasty bread with
cheesy fillings, while taking the last bite on our own cravings.

In the late 1892 of March two bakeries are established in Intramuros and being held by Zamora Anastacia and Pablo
Ramirez giving great tasty delicacies. The restaurant has a tragedy that implores the restaurant to sacrifice its own property
that lend to bankruptcy. But with the pleasant blessing it is bought that grew more and more that expand the branch
nationwide.

The reason why we choose this kind of business? It is because this business is more popular and a trend that is
always applicable for any cravings of many, because the meat is ground up. So, you must do much chewing (Burgers). Taste
is a product of more than just buds on your tongue. It’s a combination of how a food smells, looks, and sounds.” (Pizza)

Few things are just memorable by the moment we spend our time with our families, friends, and loved ones. And
ensure the happiness we see among ourselves while the time goes by.

We’re ready for you, are you ready for us? Come visit us here in ____. We hope to see you soon

 
 MISSION

To give more innovation for the adaptation of business, not just to recommend but to send the customers
happiness and satisfaction on their own perception and leave them a pleasant motivation.

VISION

We envision the business will give more pleasure for the customers and inspirational occurred by the netizens
and building up to the best choice for their own taste.

GOALS

We show the hospitality for the Filipino tradition, not just by adapting the culture of other country, but to cope up
with other competitors by being on nationwide through worldwide and represent the Filipino social confederacy
by our own policy. The future take it own by in one purpose. “Priority dictates your activity.”
Za represents the name of Zamora Anastacia and Pablo Ramirez that is being pass by the culture of other
countries. Since 1892 is back when it is established in Intramuros. Round Circle defined as the shape of the
pizza and anything that signify “continuation” even it is old, time flies. It doesn’t fade even the time goes by. Red
ribbon as the two hearts who build this foundation that is the people and serving them a pleasure with relaxation.
Meanwhile, the man with a glasses and a moustache. Man has a basic need, and it is food, that’s it food.
Glasses represent elegance, brilliance and perfection. Moustache represent success of the business and its
connection to the public industry.
 Financial forecasting
  First 5 1st year 2nd year
months
SALES (Units) 819.44 1,019.44 1,217.08
SALES (Peso) 100-138 100-200 100-200
Profit 2953.56 7041.6 14,083.2
Customer Quite Good Very Good Excellent
Satisfaction First 5 months
Market 11% 20% 22%
Penetration

January February March April May

606.36 547.68 606.36 586.8 606.36

1st year
January to December
7041.6

2nd year
January to December
14,083.2
Proposal Sales and Financial Forecasting

Sale (units) are the one who take the annual price of all units on the Za restaurant (819.44) by the First 5 months,
(1,019.44) counted by the 1st year and continually innovating by (1,217.08) in the 2nd year. Eventually it also
comprehended the ingredients and spices who being used only by monthly or year. Sales (peso) First 5 months it give
an attraction for the customers by buying pizzas such as Hawaiian Pizza, Pepperoni Pizza, Sausage Pizza, Vegan
Pizza, 3 P’s Pizza, Double O Pizza, Extreme Supreme Pizza, Cheese Pizza. Listed on the price of 100 – 138 pesos. In
the 1st year it takes time before it become popular when we release the new food and best seller of the year “Zarg”
defined as the mixed of pizza shaped as a burger. Listed on the price of 100-200 pesos. 2 nd year innovation gives an
inspiration to us to motivate the customers at their own taste and cravings, coped up by the add-ons such as Expresso,
Beverages, Fries, Lasagna, Cheesy rolls, Vegan salad. Listed on the price of 100-200 pesos. While the profit takes it
place by the upcoming months through years, attaining the profit approximately in First 5 months rating 2953.56,

while the 1st year January to December approximately rate in 7041.6 that is being doubled in the betwixt of 2 nd year and
get a contingency rate 14,083.2 that shown a good scribble record for the marketing matters. The assumption for the
customer satisfaction takes an opportunity to us to be better and make anything better for our customers, not just taking
responsibility but also taking the priority in making of our daily activity. The Market Penetration by general offerings of the
business it takes time to become more popular. But we take the advantage for the better circulation of the restaurant in
for excellent clearance.
 Will provide brief description on the various significant of the study regarding the Za Restaurant as we concern to the health of consumer, we
are responsible for everything that is going to serve on a customer’s table.

Za Restaurant know how much importance the healthy food is. This restaurant know how to control or balance every ingredients. We control
the proper number of fruits, fiber, grains, meats, poultry and Fish it works to help maintain and regulate the blood sugar of our customers which
makes them feel better.

Since most of our customer is a teenagers, the quality of food have really big impact to the standards of student. The millennial want to achieve
healthy body or a body conscious person, but they are also a big fan of foreign food such as pizza, burger, fries and more that has so much
calories like “Hamburger. It holds 295 calories per 100 grams compared to the 266 calories of Pizza.” –Cookbook

Unhealthy eating habits may make people turn to obesity level, but since we are concern to the health of our customer, we decided to make it
healthier but affordable at the same time. We decided to make it more different rather than others. We make it healthier by combining it to healthy
vegetable

As a restaurant we can’t avoid to have a lot of competitors, so we have to think what is the best way to make our business difference with our
competitors so we decided to make it more unique. That you can’t even imagine that we exist, since our customer really loves the foreign food
specially the burger, some of them request if we can make it more looks better and unique that you can’t even see and compare with other normal
burger on our competitors. That was the reason why we adopt the “BLACK BURGER” from another foreigner country such as japan, London, San
Francisco, L.A etc. This restaurant created not just to be famous and earn a lot of support, but this was made to satisfy the satisfaction of our
customer. Za Restaurant decided combined our two best sellers which is Pizza and Burger to give the satisfaction that our customer wants.

Food service also had a big impact to our customer, so we always assure that the service was better, so we are responsible to improve this if
something failed with It comes to our serving. We always assure that our staff are very organized, and we are responsible to increase our staff and
train them to be more organized when the restaurant gets crowded.
 BUSINESS AND PRODUCT REVIEW

Our focus tends to be on small and medium sized businesses where the people will easily get a sweet and
spices. We are concern to the health of consumer.

Consumers is more likely to make their own meals instead of going out, appreciate fine dining, and generally are from a
higher socio/economic class.

The restaurant consisted not only of food production by itself but included other processes such as generation or
acquisition of production inputs, use of great baking skills produce in different forms through processing and trading on
American cuisine.

Head Department are responsible for keeping view the marketing needs of the netizens for their own perception on
different ingredients. Production management is the one who observe the present survival situation/policy/plan.

Ingredients are raised by the farmers with the help of livestock, whom that provide supplies and services for the Za
restaurant. After harvesting the opinions, we are responsible to add the value to our food product to paid our workers and for
the return of investment.

to provide the highest-quality foods. We exist to attract and maintain . When we adhere to this maxim, everything else
will fall into place. Our services will exceed the expectations to our customers.
   This Year Next years Next 5 years
SALES (Peso) 100-200 100-400 100-550
Market Share 10% 15% 25%
Profit 954 3,816 19,080
Customer Satisfaction Very Good Excellent Amazing
Price Index 224.2 889.68 4,448.4

“In our product the sales (peso) will get higher by the demand of the customers, increasing the
valuable revenue. It goes more higher than what we expected. For the uses of supply the
decreasing for the revenue will increase. But focusing on the strengths we have to protect the
availability of the business is at hand. From the market share, we avail more profitable to our
shares with other companies such as Shakeys, Greenwich, Sbarro and Gardenia in mind we
devote ourselves for the suitable cases relationship in cooperating for this partnership. Thinking
about the profit we do more compatibility at any cost for keeping more endeavor in our company.
Approximately 2.65 pesos will be shown in the table and chart below. Linking with the sociable
acts of our staffs, we ensure the pleasant essence for our lovely customers in visiting with their
family with a happy bite. Price index reallocates by a percentage rating this year 224.2, next
years it will be 889.69 and next 5 years 4,448.4”.
 Research First Month 1st year 2nd year 3rd year

Who Buys Solo and Family and Family & Friends &
  Couples. Teenagers. Friends. Family.

What was bought Hawaiian Pizza, Zarg and Fries, Extreme 3 P’s Pizza,
Cheesy rolls. Sausage Pizza. Supreme Pizza. Vegan Pizza.

Where was it Za restaurant Za restaurant Za restaurant Za restaurant

brought

How was it While waiting While waiting and While waiting While waiting
brought and talking talking and talking. and talking.

Why it was To have bonding Birthday Party To have time To have an

brought and happiness. Occasion. for everyone. victory fanfare.

In the table shown is the primary target of context with the Family, friends and couples or solo, and also buying this menu they will ask
for their likes and dislikes. First 5 months in our little stall while starting in new beginning but it is a blessing. Few customers such Single
or couples are buying Hawaiian Pizza and Cheesy rolls. Because of their sweet taste about this flavor fillings, while waiting and talking
with bonding and happiness. 1st year the restaurant improved the family is being gathered by the selective customers, and also the
teenagers which is choosing their best of three combo. The Zarg and Fries which is mixed with Pizza and Burger, Fries. Respectively
the family are choosing the Sausage Pizza for a special occasion such as Birthdays etc. while waiting and talking. 2 nd year few changes
has come with a big surprise the customers are buying the Extreme Supreme Pizza only by the celebration of our Za Restaurant as a
Pizza Parlor to have time for everyone. For the next year new innovation has come we intend to do more speculations and
recommendation. The 3 P’s Pizza that is being mixed with Pepperoni, Bell Pepper, and sweet pineapples. Getting along with Vegan
Pizza which is mixed with veggies such as Olives, Onions, Mushrooms, and Bell Pepper the role is to have a victory fanfare. In the
target market the customers are very initiative in buying through the menus for their desire are very mutual among with the
corresponding add-ons. Add-ons is bought up to be our strategic method in those customers. It is a pleasure for us to be the part of their
lives by being as restaurant that they love and give such honor. Za Restaurant takes the advantage to give more of their wants and
needs by our priority, it is a correction to give their necessity as a primary target market.
 Research First Month 1st year 2nd year 3rd year
Who Buys College College Students College Family and
  Students Students friends.

Second
What was bought Cheese Pizza Extreme Supreme Vegan Pizza, Sausage
and Warma. Pizza Double O. P Pizza.

Market
Where was it Za restaurant Za restaurant Za restaurant Za restaurant.
brought

How was it Pleasantly and Pleasantly and Excellent With a joy

brought comfortable. comfortable. and
happiness.

Why it was To have a To have a partial To have a To have a

brought bonding time. time. bonding. bonding.

In the gathering of our own research, all the customers are being studied based on own operation for coping up with
their information. First 5 months the College students are based on secondary market given to approximately
exceeding in the next 2 years. Selecting their specialties by eating this foods such as Cheese Pizza, and shawarma as
their favorite with Extreme Supreme Pizza, Vegan Pizza, Double-O-Pizza as the best seller. Upcoming years for the
third time unusual for the taste of the student changes and went through their hectic time schedule in study time day
by day, and eventually partially cooperate with the pleasurable moment in a matter of time. Family with their friends is
being increased this whole 3rd year, even the college students changed their own taste or perception. We give our best
to give them their satisfaction to the fullest. Bonding with their own families and friends to have a partial time in giving
them a moment at a time. Plan servicing of food is to take the part for the customers and fast deliverance of the
counter. They will be felt pleasantly comfortable at their seats with joy and happiness. The Za restaurant shows the
gratitude for the fast-food restaurant in giving precious momentum in making their sunny day be perfect. Pizzas and
meat tenderizers are common to felt a good taste on their first bite to the last bite. “ Excellence is our evidence” to
improve and move up in competitors to see our creativity. Reasonable things are able and unreasonable things are not
stable, sitting with our table is comfortable because the food is suiting always to your mood.
Our
Product
Significant Highlights “Zarg” is the highlight of the restaurant
Overall Learnings to give our customers new and possible
outcome for their own cravings.
Shakey’s
Mojos the potato cut oval shape strips that
is the highlights for the customers and
positive outcome just by looking by it.

What worked and Zarg is the one whom worked in the The Thin crust pizzas and the mojos for the
why? restaurant which is the best-seller popularity of the restaurant and the respect
mixed with your favorite toppings / that is being given by it.
Pizza or Burger.

Why did not work and It doesn’t work by the few customers in Sometimes the customers are not taking it
why not? the reason of they didn’t known the over by eating it all in severe cases they are
Zarg especially if they are conscious already full by the common reasons.
about it.

The Za Restaurant are highlighting the Zarg as our best seller and giving our customers new and possible outcome
for their own cravings. What are the one who excel through our menus it is the pizzas every hour and everyday.
The reason why the selective customers are choosing it by their own will. There are some special reason their
cravings are higher than what we expected, or the customers is just wanted to eat as usual and simple. The Zarg is
not working by other customers which a bad expectation for us, in the implication of failure. While our first
competitor which is a big competitor to our restaurant such as Shakey”s for the popularity of their restaurant and
very respectful for their customers or buyers lending a happy momentum for their tables. Mojos and Thin Pizza
Crust are the essential foods from the menu that are being selected by the fanfare, by just seeing it they’re getting
excited when it lend by their hands while eating of it. Respect that is given by the Shakey’s are very common to
imply in customers.
 Primary Target Market
  Our Shakey’s
Product

  Pepperoni Pizza, Hawaiian Thin crust pizzas, Mojos, Fried

Likes Pizza, Extreme Supreme Pizza, Chicken.
  Double-O-Pizza, Zarg, Fries,
Warma.
  Vegan Salad, Cheesy rolls. Garlic Bread.
Dislikes
 

Wish List Flavored Fries and Milkshake. Burgers.

 
 

The research that is being collected to our receptionist is that the customers’ likes are very attentive by this list:
Pepperoni Pizza are bought through Single or couples and Teenagers, Hawaiian Pizza are bought by the Family
gatherings. Extreme Supreme Pizza are being bought by the squad of teenagers or family gatherings. Double-O-
Pizza bought by the customer that is liking the pizza by onion lover with the sweet olives such as couples and
teenagers. Zarg is the best-seller of our restaurant that is being bought by the teenagers and family gatherings.
Fries are bought by the add-ons some reason by their cravings. Warma is and beef-coated with veggies inside with
cheesy-mayo fillings bought by the women accurately 100%. The Dislikes of our customers are Vegan Salad and
Cheesy rolls which are being not numbered in buying from their selection in the list of our menu. Wish list is
Flavored Fries and Milkshake which on the next year will be released and well-planned. Shakey’s are being
recognized through the likes of the customers such as Thin crust pizzas, Mojos, and Fried chicken. Dislikes are
garlic bread which sometimes are being leavened in the table. By the recommendation of the customers are
5 FORCES OF INDUSTRY

Rivalry among competition – This is the partial assumption about the competitors and rivalry survival on how you can cope up to survive in the obstacles that
will come to your own company. What are the further strategies and methodologies to act as no. 1 competitor and standing firm through any risks and problems.

Bargaining power of Suppliers - It is a potential in the profit of the industry and retain all the state control for rate of their own. Suppliers increase
competition within an industry by threatening to raise prices or reduce the quality of goods and services. As the result, they reduce profitability in industry when the
companies cannot recover cost increases in their own prices. The capabilities are very positive to achieve small business and more than concentrating than the
industry.

Bargaining power of Customers - Customers availability to any preferences that they can use as power to bargain in any credentials of a one company for
selling products and taught of the buyers to apply these references that they can used for sales communicative skills in the use forcing down prices, for more
innovation and exerting more endeavor.

Treat of New Entrants - The number of potential new entrants into a market varies considerably and is a key factor you need to quantify. Sectors that require
high levels of investment and expertise are much harder for new organizations to break into and challenge the existing providers, which protects the profit levels of
the existing players..If your market is one that has a common technology base, little brand awareness or loyalty, and is one in which the distribution channels are
accessible to all sizes of organization, then you will usually find it is easy for new rivals to enter your market.On the other hand, if your market requires the acquisition
of patents or proprietary know-how, many potential new entrants will be deterred because of the large up-front investment required. It is also more difficult for new
rivals to enter a market if brand loyalty is high, as your customers are far less likely to switch to another brand.

Treat of New Substitutes - Substitutes can be defined as those products or services that meet a particular consumer need but are available in another
market. A substitute product is a product from another industry that offers benefits to the consumer similar to those of the product produced by the firms within the
industry. The threat of substitution affects the competitive environment for the organizations in that industry and influences their ability to achieve profitability because
consumers can choose to purchase the substitute instead of the industry's product.
 5 forces of industry Rate If HIGH, What can be done to make it LOW?

  High It is to coped up for new innovations and to improve more to other competitors.
Rivalry among competition
 
 

  Low It is to maintain the relationship for our suppliers in their trust to our business
Bargaining power of Suppliers properties.
 

  Low Concentration for maintaining the quality and establishing strong identity
Bargaining power of Customers In the market.
 

  Medium To implore what is in for the business, and to keep the connection.
Treat of New Entrants

Treat of New Substitutes Medium To keep them to be organized for the sake of our customers.
 
The Forces of Industry determined what is need to be balanced, and too make low in the risk and reductions.
And furthermore, Rating are high with the rivalry competition with possibilities in any situation and to keep it low
and decrease it. We need more approval through our innovations. For that we can have a successful motivation
for the buyers or customers. Bargaining power of suppliers rely on the business partnership through threats of
increasing the prices annually and equipment for proposed sales but by recovery for the quality of goods and
price value. If the price value increase, they will hold on to the bargaining power of supplies. Bargaining power
of customers this is part time of the seller or retail of any customer or buyer, to keep trying on pushing what is
the next move we can do for the well-ness of the business. Treat of New Entrants that is being need to focus on
what is the thing we need to do for the business providing foods and drinks through the restaurant. But the hope
that is needed to do is to have faith in God in giving guidance through our work for the cleanliness and
appropriateness in the customers or buyers that is needed to give that is worth for. Treat of New Substitutes the
part of the choosing reconciliation for their own point of view. And for the benefits in customers for a replica and
crafting it such a subject like a carbon copy. The portion of being as a subject is harm for the business, hoping
for more respect on their own, for making it done well with an excellence is to have innovation and inspiration
through the business aspirations.

 
Key Factors for Success

“Customer satisfaction is the key element that needs to consider its attitude, Yi, (1990). In the case of fine dining
restaurant, there is some relationship between the customer and the service provide. Customer satisfaction will be based
on the evaluation of several interactions between both parties. So that we will consider its satisfaction as a part of overall
customer attitudes towards the service provider that increases the number of measures (Levesque et McDougall,
1996,).”-UK essay. Our Restaurant is open for all customers. We also allow birthday party, business meetings and
catering services that may help us to the path of success and to help us to know better. This will be a best location for any
occasion, and we are available for food trip, friend and family outing, get together etc. we aim to serve you food that
brings you to foreign country vibe! We’re definitely nothing like any other.

The one thing that will really affect us will be the law by the Government, the changing Environment and the Increasing
value of product in markets. Government issue on importing and exporting product are challenging us. Za Restaurant
known as the foreign country vide restaurant because we adopt the idea of other foreign country and bring its here in the
Philippines for them to taste the northern and western food was like. Some of our ingredients are came from other country
such us japan, London, San Francisco, L.A et. So that they can still eat the signature taste of our product, we are
responsible to maintain and to think how we handle the product so if there’s happen in importing and exporting the goods,
we are the one who will adjust to buy in other foreign country, the environment affect with it comes to place and increasing
value of product we have to adjust especially in the place so that we can’t be trap on old kind of environment.
What new factors can we start doing?
Za restaurant have to maintain the ingredients that came from other country to recognize the
signature taste of it even if you are not outside the country. We have to listen to the side comment
of our costumer whether it is Good or Bad so that we can change or improve the mistake and
incomplete in our restaurant. We are responsible to combined international and local ingredients to
achieve the perfect taste that they want too. The Freshness means healthier ingredient that must
always present to the food, it must be presentable before you serve to the table.
What existing factors can we stop?
We have to control the quality of the food and know how our service they feel like. If the staff and
receptionist doesn’t know how to handle the crowned, they must be train again to know the right
thing that they need to. We are responsible to improve the organized the restaurant we must not
just focus on one thing we must focus on the whole, so we know if all things are balance.
 
D. SWOT Analysis (OPPORTUNITIES & THREATS)
OPPORTUNITIES
 Take advantage of the increasing popularity of the Restaurant.
 Increase the amount of a good quality of the products.
 Growing number of customers opting to.
 Growing demand of high-quality products supply.
 Growing interest in healthy, organic products etc.
 Acceptance of the interest as a marketing and customer service medium.
THREATS
 Indirect competition from expanded supplies from other competitive companies.
 Development of other surveillance activities with duplicate goods.
 Running marketing campaign in social medias.
 Having financial issues.
 Company redundancies in the future.
 Development of other (funding) compared to other major surveillance foci.
Why opportunities not threats
Every year passed; Za Restaurant will be known for the foreign country food vibe. Since we bring some of the popular comfort food from northern and southern country here in the
Philippines, we are responsible to bring more and different. if we are not available to adopt some of comfort food in other country then we have to think what will be the way for us to get
the attention of Filipinos, We decided to combined and add some different kind of safe ingredient just to make us more unique, we combined the Pizza and Burger and now it is also
known as “Zarg”. We add food color which is color black in the burger and now it is known as “Black Burger” we make our product unique and it is our advantages to be different from
our competitors.
Why threats not opportunities
The biggest problem of us is our competitors, they always copy and comparing their product on ours and to them since there product ingredient are came from local. In that way it is
easy for them to bring their product more affordable. And it is a threat for us how we face it. We we’re going to have a hard time if they will compare the price of their product to us.
 Potential Market Size

“Target market should always be the first step in estimating market size. The Served Available Market refers to the percentage or size of TAM (audient measure) that
a company can reasonably serve based on product, technology and geographic constraints. In your market sizing process, start by determining what products or
services should be included as part of your TAM.”- Priority Metrics Group,

Market Growth

Our strategy is based on serving our market well. We start outlet as a “market tester” that could become a model of the expanding number of outlets in the future. We
will concentrate on maintaining quality an establishing a strong identity in the local market.

Homogeneity

We adopt the Northern and western style comfort food and bring it here to the Philippines. So, you don’t have to travel in other country, you can taste the freshest
and awesome food. We change the vegetable daily for the sake of our customer that wants a fresh vegetable. We also order some of our ingredient like powder in
foreign country to maintain the signature taste of the food.

Ease of Creating Awareness

“In order to survive, people must eat. Unfortunately, the food that is needed for survival is not always available, safe, or nutritious for individuals, families, consumers
and communities.” –Bartleby. As a restaurant we are responsible for making sure that every food that served on the table of our costumer are clean and conservative.

Responses of Customer

Service quality and customer satisfaction has been the focus of our restaurant. We create high quality food product ensuring customer satisfaction through the
implement of automated clean processing that protects the environments and supports the creation of ever better products.

Overall Attractiveness

The Za Restaurant will be serving you a northern and southern style of comfort food like the world-famous burger, pizza, and fries but it’s not just a typical comfort
food because it is upgraded to unexpected combination etc.
  Street Barangay Level City Level
Level

Potential Market Rating in 100/200 customers.    

Size Rating in 500-600 Rating in 1500 -
customers. 1600 customers.

Market Growth Outlet that has been given on 50-100 buyers for the Even the outlets are outnumbered the popularity increase The stature formed in the innovative cooperation of the
well-ness of the business. in stature. business.
 

Homogeneity Local transactions are exceeding. The foods are recognized to be an fun and amusement for The food are not just recognized but being a blockbuster like
  the customers. a film in the victory fanfare of customers.

Ease of Creating Cleaned surrounding to give a good view for the Obedient in allocating the staffs in hosting and guiding the Multi-tasking and providing excellent satisfactory for the
Awareness customers. buyers for asking any questions. buyers.
 

Responses of Poor design context, and waiting for what is next. Improving interaction for the relation on social motives. Innovative and responsive for taking part in
Customer family bonding.

Overall Responsible for anything that is presume. For the positive thinking there is a positive outcome. Popularity is gained to the respect and love for the Za
Attractiveness Restaurant for obtaining such honor.
The Best Geographical Area of the target market in the Za Restaurant market growth
that is giving in the worth of the business in lending a helping hand like the outlets.
Stature are increasing in popularity of the business matters and living relationship
betwixt our customers. Ease of Creating Awareness through giving a good moral to
the customers or buyers and in their interaction in the Za Restaurant for the obedient
guidance and multi-tasking capability of the staffs inside of the restaurant is
compatible and initiative. Overall Attractiveness that overwhelmed the customers and
a positive complement for the surrounding of the Za Restaurant not just outside, but
inside also. Giving thanks for the support of the customers and obtaining such respect
and love, honor that are attain for congratulating the success of the business.
.
 MARKETING OBJECTIVES AND GOALS

It is our goal to be "the extraordinary fast-food place" and an “Extraordinary comfort food”. We focus not on
just serving American or European food, but we also adopt the Asian dishes to captivate other Filipino peoples
to try our food and to give them thoughts of what foreign country food taste like. It is target market about sex for
the simplicity that can read the census of the two gender of each sides, which is the one who eats many. Thus,
the male is higher to eat more than female. It is a fact that man are very monstrous by this cuisine but by others
also. The target market of Educational Status it is very good to see it is a possible rated function for students
and to many people especially as an educated person. Being tired by studies bonding with your friends can be
a possible census for the measurement of customers that like to eat in the Za Restaurant. At last, the target
market according to age this is the most special objectives that can calculated all the people who will eat in the
Za Restaurant.

The receptionist of ours based on his census the 18 – 37 yrs. old is very essential to eat more rather
than 40 yrs. old they didn’t want to eat pizzas and so on and so forth. They are tangible for any foods in the
menus, so we take the responsibility among them. Za Restaurant marketing objectives is to be more patient
abiding at any forms of coping up with our dreams and hope for the brighter future of the Za Restaurant.
 It is our goal to be "the extraordinary fast-food place" and an “Extraordinary comfort food”. We focus not on
just serving American or European food, but we also adopt the Asian dishes to captivate other Filipino
peoples to try our food and to give them thoughts of what foreign country food taste like. It is target market
about sex for the simplicity that can read the census of the two gender of each sides, which is the one who
eats many. Thus, the male is higher to eat more than female. It is a fact that man are very monstrous by this
cuisine but by others also. The target market of Educational Status it is very good to see it is a possible rated
function for students and to many people especially as an educated person. Being tired by studies bonding
with your friends can be a possible census for the measurement of customers that like to eat in the Za
Restaurant. At last, the target market according to age this is the most special objectives that can calculated
all the people who will eat in the Za Restaurant.

The receptionist of ours based on his census the 18 – 37 yrs. old is very essential to eat more rather
than 40 yrs. old they didn’t want to eat pizzas and so on and so forth. They are tangible for any foods in the
menus, so we take the responsibility among them. Za Restaurant marketing objectives is to be more patient
abiding at any forms of coping up with our dreams and hope for the brighter future of the Za Restaurant.
 
Allotted budget to Projected budget this year Projected budget next year
Awareness Selling Php.124,000 Php.200,000
Location Php.124,000 Php.125,000
Signage Php.25,000 Php.25,000
Advertising Php. 27,125 Php.27,125
Availability Place/Rent Php. 27,125 Php.27,125
Distribution Php. 25,000 Php.30,000
Travel Php. 50,000 Php.50,000
Trial Intro Price Php. 32,250 Php.64,700
Promo Php. 25,000 Php.25,000
Discount Php. 20,000 Php.20,000
Incentive Php. 15,000 Php.20,000
Repeat Purchase   Php. 494,500 Php.613,950
 

Contingency Fund   Php. 60,000 Php.100,000

 

Total Php. 434,500 Php. 513,950

The Marketing budget is important for the increasing and decreasing of the expenses about the company. In awareness the Selling of food
services is projected by the budget of Php. 124,000 exceeding the next year at Php. 200,000 for the ingredients used and the supplies that
are use. Location is Php. 124,000 exceeding at the percentage of 3% confrontation for the placement of the restaurant. Signage Php.
25,000 and equal for the next year, for the lightings outside of the store or restaurant expenses in bill of electricity. Advertising is Php.
27,125 are equal align to the next year.

The exposure for the company attributes in availability for the place/rent is Php. 27,125 are the same through next year. Distribution
for importing and exporting is Php. 25,000 and will exceed for the next year at 5%. Travel for any branch connection to any delivery
response is Php. 50,000 coming next year is even. Trials are abiding what is on the beginning and what will happen to the ending, such as
our intro price worth of Php. 32, 350 and being doubled by the next year 64,700 and projected budget for this year allocated with the price
value of any food in the menu and its uses. Promo are worth by Php. 25,000 is even up to the next year for many people will get lucky for
this sash we give for our anniversary, events and occasions to embrace the stature of our customers on us. Discount is preferred by our few
customers that are lend by the priority lane of our business, with a worth of Php. 20,000 exceeding the next year at 5%. Incentive that will be
given for the motivation for the staffs or employees are about to be worth of Php. 15,000 that get a higher bid next year at Php. 20,000. For
the repeat purchase is Php. 494,500 to attain and decreased by contingency fund for Php. 60,000. Exceed through the next year of
marketing budget Php. 613,950 and decrease by the contingency fund at 10% Total of Php. 513,950 for a successful crease of the
business.

The importance of the marketing budget is for the people will work on corporate identity, but not plan for the budget to
implement it. Build the car, but not have enough money to put gas in the engine. While it’s essential to have an initial budget for developing
your logo, website and marketing materials, it’s also crucial that you have an ongoing plan for how you are going to get the word out and a
budget for putting your plan into action.
The best way to do this is to create a marketing strategy and setting a monthly
or yearly marketing budget to make sure it happens. A marketing budget is a
guide to ensure that you are staying on target with “estimated costs vs. the
actual costs.” First consider any development or refinement of your current
branding. Second, what are the ongoing expenses of advertising, maintaining
and promoting your brand to your target audience.
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@Za_Restaurant

Za Restaurant
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