Providing communications support

for UK leisure brands since 1994

Credentials’ Presentation
January 2010
A little bit about our agency

• Established in 1994
• Team of 15 based in Maidenhead, Berkshire
• Clients in fitness, sport, play and active leisure
• Superb media contacts
• Skilled team, passionate about physical activity and leisure
• 90% of our business comes from referral
Our unique expertise (why we think we’re rather special)

Leisure Industry knowledge Consumer PR experience

Who we’re working for right now
Some of the things we do for them

• Media relations
• Social media and online PR
• Internal communications - ezines
• Event management
• Professional marketing
• Copywriting – case studies etc
• Sponsorship strategy & activation
• Media promotions
• PR training
Where we get coverage for our clients

National Consumer Regional Vertical Leisure / fitness

Helping clients in social media and online PR
Managing internal comms & creating ezines
We manage great events

Facility launches

Golf days

Conferences

Product launches

Company conferences

Exhibitions

Awards ceremonies
Help our clients develop relationships
Creating case studies and getting them published
Placing media promotions
Activating sponsorships
 Creating networking opportunities for clients


We constantly seek partnership opportunities for our clients with associations and brands

Having worked in fitness, sport and active leisure for 16 years we’re very well connected

Former clients include BUPA, Sport England, FitPro, YMCA, REPs, Youth Sport Trust
 Some examples of the press
coverage we’ve generated...
Reebok Fitness Equipment
Leisure Industry Week
British Military Fitness
Fitness First
RLSS & Rookie
Lifetime
 Don’t take our word for it – client testimonials
Richard Millard, Client Relations and
Sports Development Director
"Promote are the first dedicated PR company
used by DC Leisure and they have
dramatically raised our profile.
Corporately and individually they have a real
understanding of our sector, but more
importantly a real desire to exceed their
clients' expectations at every opportunity."
Paul Charles, Eurostar
“ Melanie’s quick thinking, team
management and ability to stay calm during
a long day contributed greatly to our media
success. No task was too much for her and
her team members. The media management
was second to none – quite outstanding.
We can’t thank you enough for the media
coverage and event management – beyond
our wildest dreams!”
Barney Larkin, British Military Fitness
 “Promote provide us not only with excellent PR and advice on
the leisure industry, but have also worked tirelessly to
promote what we are trying to achieve as a company on the
wider stage. They have been responsive to the direction we
want to take the business, whilst contributing ideas every step
of the way. A very professional set up.”
 Adam Draper, Britvic
 Jeremy Navrady,
Escape Fitness “Promote PR deliver insightful and
effective PR solutions within the,
“Having worked with
leisure sector.
Promote PR for over 7
years, I have always
Such a deep and personal
found them to be a
understanding of this market matched
knowledgeable,
with talented and passionate people
responsive and
should make Promote PR the first port
supportive, making
of call for any business looking to
them the ideal business
expand their brand awareness within
partner in media
leisure in the UK.”
communications.”
Richard Sutton, Building for Leisure
"One of the best PR companies working in
leisure today. Promote know their market and
know how to win press coverage."
 t: 01628 630363
m: 07973 236393
e: sue@promotepr.com
w: www.promotepr.com
twitter: www.twitter.com/sueanstiss
LinkedIn: www.linkedin.com/in/sueanstiss
a: Copthall House, St Ives Road, Maidenhead, Berkshire, SL6 1QS