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Research Design: Sage Publications Limited © 2008 Michael D. Myers All Rights Reserved
Research Design: Sage Publications Limited © 2008 Michael D. Myers All Rights Reserved
RESEARCH DESIGN
Chapter 3
project
This plan should be written in a research proposal
One purpose is to convince your potential supervisor(s), advisory
committee, school, etc. that you are capable of doing the research
and that your project is viable
Of course, you need to be flexible and possibly change the plan as
your research progresses
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Research design
Research design 3
Choosing a topic
QUALITATIVE RESEARCH IN BUSINESS AND MANAGEMENT
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Choosing a research topic: you need a research problem
Move on to next stage of
research design
4. Test
feasibility
Figure 3.1. How to identify a research problem (adapted from Collis & Hussey, 2003)
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Theoretical framework
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A model of qualitative research design
QUALITATIVE RESEARCH IN BUSINESS AND MANAGEMENT
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Philosophical Assumptions
hypotheses?
Interpretive research – are you
exploring a research topic or
theory?
Critical research – are to
seeking to critique the status
quo or help to emancipate
people in some way?
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Research Method
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Data Collection techniques
Interviews
Participant observation and
fieldwork
Documents
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Data Analysis approach
Coding
Content analysis
Discourse analysis
Hermeneutics
Semiotics
Narrative analysis, etc.
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Written record
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QUALITATIVE RESEARCH IN BUSINESS AND MANAGEMENT
Research design
The model in perspective
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Writing a research proposal
Item
QUALITATIVE RESEARCH IN BUSINESS AND MANAGEMENT
1. A title
2. An abstract
3. An introduction
4. A literature review
5. A topic
6. A theoretical framework
7. A research method
8. A qualitative data analysis approach
9. A timeline to completion
10. A list of references
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