Marketing Plan

By: ABDULLAH LATIF

8196-FMS/MBA/S19
Pyramid Global

 Owner: Mohammad Ibrahim and Muhammad Farooq

 Company Description: Medical Billing company
 Location: Based in Scheme 3 Rawalpindi
 Background: They do medical billing for American doctors and assist them as their data
entry operators and claim bills from the patients and their insurance companies.
History

 The company was established in 2014 from number of 3 employees and now they have
total 27 number of employees.
 They started their business from very basic level and now they are very apparent in
medical business field.
Competitors

 MTBC
 ACE Solution
 MBC
 PMTEC
PEST Analysis

 Political
 Economical
 Social
 Technological
Political Variables

 Political Stability
 Law and Order
 Progress of Parliament
 Tax Regulations and Employment Laws
 Legal framework
 Wages Legislation
 Corruption
Rate of Corruption
Employment Trends
Economical

 Economic Growth
 Inflation
 Currency Exchange rates
 Fiscal policy
 Interest Rate
Currency Exchange Rate Trend
Interest Rate
Pakistan inflation rate for 2020 is 10%
•Pakistan inflation rate for 2019 was 10.58%, a 5.5% increase from 2018.
•Pakistan inflation rate for 2018 was 5.08%, a 0.99% increase from 2017.
•Pakistan inflation rate for 2017 was 4.09%, a 0.32% increase from 2016.
•Pakistan inflation rate for 2016 was 3.77%, a 1.24% increase from 2015.
Inflation Rate
Social

 Lifestyle
 Cultural
 Education
 Career Expectation
 Income Groups
 Population Growth
Education
Literacy Rate

• Pakistan literacy rate for 2017 was 59.13%, a 2.15% increase from 2014.

• Pakistan literacy rate for 2014 was 56.98%, a 1.38% increase from 2013.
• Pakistan literacy rate for 2013 was 55.60%, a 1.17% decline from 2012.
• Pakistan literacy rate for 2012 was 56.76%, a 2.03% increase from 2011.
Population Growth Rate
Technological

 Institutions
 Technological Infrastructure
 Digital Marketing
 Email Marketing
 Innovations
 New Inventions
BCG MATRIX
By: ABDULLAH LATIF
8196-FMS/MBA/S19
 BCG Matrix – Pyramid Global
Revenue in
LAKH

Companies Revenue of 2017 Revenue of 2018 Revenue of 2019

Pyramid Global 20 35 45

ACE Solution 26 42 30

MTBC 12 20 28

PMTEC 20 37 41
 2017-18 2018-19
Company Market Relative Market Relative
Growth Market Share Growth Market Share

Pyramid 75% 0.83 28.57% 1.09

Global

ACE Solution 61.53% 1.13 28.57% 0.66

MTBC 66.66% 0.47 40% 0.62

PMTEC 85% 0.88 10.81% 0.91

Average 71.79% 0.82 8.95% 0.82

 BCG Matrix ( 2017-2018)

M
a
85% PMTEC
r 75% PG
k 71.79%
e
t 66.66% MTBC
61.53% ACE
G 0
r 1.13 0.88 0.83 0.82 0.47
o
w
t
h
Relative Market Share
 BCG Matrix ( 2018-2019)

M 40%
MTBC
a 28.57% PG ACE
r
10.81%
k PMTEC
8.95%
e
t

G 0
r 1.09 0.91 0.82 0.66 0.62
o
w
t
h
Relative Market Share
SWOT Analysis - Pyramid Global
By: Abdullah Latif
STRENGTHs

 7 years of providing billing services

 Communication and Interaction
 Special portal between Doctor’s office and billing staff
 Culture of safety and share decision making
 Employ growth and grooming environment
 Marketing skills
Weaknesses

 Work Overload
 Staff turnover
 Employers Satisfaction
 Infrastructure
 Salaries Structure
Opportunities

 5G technology
 Innovations in Medical billings
 Technological Infrastructure development
Threats

 Tax rates on IT businesses

 Competitors
 Economic Downturn
 Continuation of patients during covid19.
BCG Based Strategies

 Build
 Hold
 Harvest
 Divest
Product Life Cycle

 Introductory
 Growth
 Maturity
 Decline
SCORPIO Technique

 Segmentation and Targeting

 Customer
 Organization and process culture
 Retention
 Positioning and branding
 Industry and Market
 Offering
Segmentation and Targeting

 Segmenting customers and audiences into groups that share similar

characteristics such as demographics, interests, needs, or location.
 Dividing a target market into smaller, more defined categories.
Customer

 Increasing number of customer

 Increasing the level of quality
Organization Culture

 Completing your commitments

 Ethical laws
 Producing laws
 Achieving targets which are set.
Retention of Customer

 Existing Customers are asset

 Increase efforts to increase customer loyalty
Positioning & Branding

Company is in dog category

They are improvising and increasing the quality of the product or service
Industry or Market

 Trying to innovate
 Industry oriented
 More products or services
Offerings

 New offers
 Some Discounts
 More services
THANK YOU