ROLE OF

MEDIA in
our
SOCIETY
 Group members:
 M.Faran Javaid

“ 

Muhammad Bilal
Azqa Shehzadi
 Inayat Khan
 Tuba Dilshad
‘’

2
 Introduction:
What is media? It is a communication
channels through which news,

“
entertainment, education, data, or
promotional messages are
disseminated.
Media includes every broadcasting and
narrowcasting medium such as
newspapers, magazines, TV, radio etc.
Media plays a key role and is influencing
our lifestyles. For that we have
conducted a survey through different
departments of PUNJAB UNIVERSITY.
Our survey also circulated outside the
premises of University to some more
people and we have conducted
surveys from about 100 people.
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 Objectives:
• To know what the people think about
the importance of media.
•

“
To know which media is the most
influent.
• To know which form of media is the
least influential.
• To know which media is affecting the
society positively.

Hurdles:
We had to tell the people about the
difference between electronic and
social media as they were mixing it
up. They absolutely had no idea
related to the concept of “brain drain”
4 as it was something new for them.
 STATISTICAL ANALYSIS
Age
Cumulative
Frequency Percent Valid Percent Percent
Valid 16-20 31 31.0 31.0 31.0
21-25 54 54.0 54.0 85.0
26-30 11 11.0 11.0 96.0
31-35+ 4 4.0 4.0 100.0
Total 100 100.0 100.0

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 Q#1:Which form of media is the best source of
youth empowerment?

Valid Cumulative
Frequency Percent Percent Percent
Valid Print Media 13 13.0 13.0 13.0
"Electronic 26 26.0 26.0 39.0
Media"
"Social 57 57.0 57.0 96.0
Media"
"No Idea" 4 4.0 4.0 100.0
Total 100 100.0 100.0

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 Q#2:Which form of media is making the people
broad minded?
Cumulative
Frequency Percent Valid Percent Percent
Valid Print media 5 5.0 5.0 5.0
Electronic 23 23.0 23.0 28.0
media
Social media 70 70.0 70.0 98.0
No idea 2 2.0 2.0 100.0
Total 100 100.0 100.0

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 Q#3:Which media is affecting our lifestyles
badly?

Valid Cumulative
Frequency Percent Percent Percent
Valid Print media 3 3.0 3.0 3.0
Electronic 25 25.0 25.0 28.0
media
Social media 68 68.0 68.0 96.0
No idea 4 4.0 4.0 100.0
Total 100 100.0 100.0

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 Q#4:Which media is best for educational
purpose?
Cumulative
Frequency Percent Valid Percent Percent
Valid 1 1.0 1.0 1.0
Print media 39 39.0 39.0 40.0
Electronic 31 31.0 31.0 71.0
media
Social media 24 24.0 24.0 95.0
No idea 5 5.0 5.0 100.0
Total 100 100.0 100.0
 Q#5:Which media is providing the best
information at any level?
Cumulative
Frequency Percent Valid Percent Percent
Valid Print media 35 35.0 35.0 35.0
Electronic 28 28.0 28.0 63.0
media
Social media 33 33.0 33.0 96.0
No idea 4 4.0 4.0 100.0
Total 100 100.0 100.0

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 Q#6:Which media is emerging the promoting
industry in Pakistan?
B1
Cumulative
Frequency Percent Valid Percent Percent
Valid Print media 17 17.0 17.0 17.0
Electronic 50 50.0 50.0 67.0
media
Social media 27 27.0 27.0 94.0
No idea 6 6.0 6.0 100.0
Total 100 100.0 100.0

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 Q#7:Which media is better for the
entrepreneurs promote their business?
Cumulative
Frequency Percent Valid Percent Percent
Valid Print media 8 8.0 8.0 8.0
Electronic 39 39.0 39.0 47.0
media
Social media 48 48.0 48.0 95.0
No idea 5 5.0 5.0 100.0
Total 100 100.0 100.0

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 Q#8:Which media provide updated information
about the market conditions prevailing
in the country?
Cumulative
Frequency Percent Valid Percent Percent
Valid Print media 16 16.0 16.0 16.0
Electronic 43 43.0 43.0 59.0
media
Social media 32 32.0 32.0 91.0
No idea 9 9.0 9.0 100.0
Total 100 100.0 100.0

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 Q#9:Which media can be responsible for the
development of the agro-based
Industries in Pakistan?
Cumulative
Frequency Percent Valid Percent Percent
Valid Print media 19 19.0 19.0 19.0
Electronic 49 49.0 49.0 68.0
media
Social media 16 16.0 16.0 84.0
No idea 16 16.0 16.0 100.0
Total 100 100.0 100.0

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 Q#10:Which media can be responsible for the
installation of more capital
Intensive industries in Pakistan?
Cumulative
Frequency Percent Valid Percent Percent
Valid Print media 7 7.0 7.0 7.0
Electronic 50 50.0 50.0 57.0
media
Social media 19 19.0 19.0 76.0
No idea 24 24.0 24.0 100.0
Total 100 100.0 100.0

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 Q#11:Which media is better to rise the
investment level for any company?
Cumulative
Frequency Percent Valid Percent Percent
Valid Print media 16 16.0 16.0 16.0
Electronic 51 51.0 51.0 67.0
media
social media 28 28.0 28.0 95.0
No idea 5 5.0 5.0 100.0
Total 100 100.0 100.0

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 Q#12:Which media is presenting the most
un-ethical stuff?
Cumulative
Frequency Percent Valid Percent Percent
Valid Print media 6 6.0 6.0 6.0
Electronic 22 22.0 22.0 28.0
media
social media 66 66.0 66.0 94.0
no idea 6 6.0 6.0 100.0
Total 100 100.0 100.0

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 Q#13:Which media has been the reason behind
the development the fashion
industry/showbiz in Pakistan?
Frequenc Cumulative
y Percent Valid Percent Percent
Valid Print media 6 6.0 6.0 6.0
Electronic 42 42.0 42.0 48.0
media
Social media 50 50.0 50.0 98.0
No idea 2 2.0 2.0 100.0
Total 100 100.0 100.0

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 Q#14:Which media has been the reason behind
development of culinary art in the country?
Cumulative
Frequency Percent Valid Percent Percent
Valid Print media 14 14.0 14.0 14.0
Electronic 38 38.0 38.0 52.0
media

Social media 28 28.0 28.0 80.0

No idea 20 20.0 20.0 100.0
Total 100 100.0 100.0

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 Q#15:Which media is the biggest source of
destruction of families?
Valid Cumulative
Frequency Percent Percent Percent
Valid Print media 1 1.0 1.0 1.0
Electronic 28 28.0 28.0 29.0
media
Social media 68 68.0 68.0 97.0
No idea 3 3.0 3.0 100.0
Total 100 100.0 100.0

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 Q#16:Which media is promoting the IT
Industry?
Cumulative
Frequency Percent Valid Percent Percent
Valid Print media 6 6.0 6.0 6.0
Electronic 41 41.0 41.0 47.0
media
Social media 44 44.0 44.0 91.0
No idea 9 9.0 9.0 100.0
Total 100 100.0 100.0

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 Q#17:Which media can be used to eliminate
these social extremisms?
Cumulative
Frequency Percent Valid Percent Percent
Valid Print media 18 18.0 18.0 18.0
Electronic 30 30.0 30.0 48.0
media
Social media 43 43.0 43.0 91.0
No idea 9 9.0 9.0 100.0
Total 100 100.0 100.0

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 Q#18:Which media is responsible for
”Brain Drain ” from Pakistan?

Cumulative
Frequency Percent Valid Percent Percent
Valid Print media 9 9.0 9.0 9.0
Electronic 20 20.0 20.0 29.0
media
Social media 57 57.0 57.0 86.0
No idea 14 14.0 14.0 100.0
Total 100 100.0 100.0

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 Q#19Which media is the reason behind
different social extremisms?

Valid Cumulative
Frequency Percent Percent Percent
Valid Print media 5 5.0 5.0 5.0
Electronic 32 32.0 32.0 37.0
media
Social media 58 58.0 58.0 95.0
No idea 5 5.0 5.0 100.0
Total 100 100.0 100.0

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 Q#20:Which media will be suitable for the
decrease in these harassment cases in the
country?
Frequen Valid Cumulativ
cy Percent Percent e Percent
Valid Print media 22 22.0 22.0 22.0
Electronic 32 32.0 32.0 54.0
media
Social media 37 37.0 37.0 91.0
No idea 9 9.0 9.0 100.0
Total 100 100.0 100.0

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 Q#21:Which media is responsible for increase
in harrasment cases?
Valid Cumulative
Frequency Percent Percent Percent
Valid print media 1 1.0 1.0 1.0
Electronic 30 30.0 30.0 31.0
media
Social media 61 61.0 61.0 92.0
No idea 8 8.0 8.0 100.0
Total 100 100.0 100.0

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 Conclusion:
We conclude that media is playing a

“
vital role in our society. Print
media is highly influencing in
relating to some educational
purposes while social media is
affecting our lifestyles both
positively and negatively same is
the case with electronic media.
They both are helping the people
to flourish and are also the reason
behind different social evils. Youth
prefers Social Media while the
adults have gone mostly with print
27 and electronic media.
 Questions?

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