BLOG WRITING

BUSINESS MODEL

 Executive Summary
 SWOT Analysis
 Porter Five Forces Analysis
 Marketing Strategy
 Assumptions
 Financial Plan & Forecasts
 BLOG WRITING
Executive Summary
The founder of MINDSRANT, Mr. Tayyab Zafar, is a former Engineering Project
Consultant. His sensitive and empathic nature led towards self-discovery
through self-assessment. Along with meditation techniques, a profound interest
in spirituality was developed in him. His deep interest in observing people and
passion for helping them in any aspect of their lives has led him to the creation
of this platform.

There are so many misconceptions about life’s success; many relate it to

financial abundance and others with relationship abundance. Our sole focus on
single or dual facets of life cannot justify the claim to finding success in life. Life
tests you with different circumstances at various stages of life. We, at
MINDSRANT, realize that life has given each of us, our very own, internal and
external resources which can be used for success. These resources should be
optimized for our well-being, and therefore, every aspect of life should be self-
managed by each individual to truly experience their life.
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Vision and Mission

“Our vision is a world with self-actualized

individuals; where people are performing at their
true potential.”

“Our mission is to provide a life changing platform

where individuals from all across the world can
achieve self-actualization regardless of
demographics and access their underlying
potential through MINDSRANT.”
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SWOT Analysis
Strengths Weaknesses
- Low investment - Dependent on individual availability
- Ever growing industry - Difficult to keep yourself motivated until your
- Future belongs to online marketing website start earning
- Researching and long sitting hours is not a problem - Price is competitive if could not attract traffic
- Diverse topics to search which keeps individuals - Getting backlinks from your niche
like me interested

Opportunities
- Partnership is easy, partners can get paid on the
amount of content they produced
- Flexibility of working space / working time, can
even work from airport
- All marketing is online
- Users are worldwide readers and market size is
huge
Threats
- Data loss threat or website hack
- Content produced by a team member which is
found plagiarized
- Competitors copying your content or your ideas
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Porter Five Forces Analysis
Bargaining Power of Suppliers Bargaining Power of Buyers
- Different narrative is provided to the users which - Can ask for blogs on different topics which can
is irreplaceable disarray your SEO optimized your topics schedule
- Answer the user queries from eternal wisdom - Can provide the comments which may not
- One website for complete life hack solutions appropriate for the topic
- Provide complete personality test and associated - Stop using the website if they did not like the
solutions at one platform content

Rivalry
among
Competitors
is high
Threat of new Entrants Threat of Substitute products
- It is easy for the new entrants to enter into the - Psychiatrist, career / life counseling consultant
business are the threat as a substitute
- Ideas or content plagiarism
- It is not easy for the new entrant to compete
against the one who already have the customer
data base
 BLOG WRITING
Marketing Strategy

Daily targeting the customized audience of almost 500 individuals from the
following social media channels.

FACEBOOK

INSTAGRAM

YOUTUBE

LINKEDIN

The above will require the marketing individual who will select the target
market for each blog from aforementioned mediums and will spread the
blogs.
OR In the start I will give approx. 4 hours for the said purpose.
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Assumptions
• Best niches in 2020 for blog writing are: technical, digital marketing,
finance and investment, fashion, travelling, movie and music, health,
news, food, personal development https
://www.seobasics.net/best-blog-niches-to-make-money/
• Assumption for revenue generation is 0.01$ to 0.1$ per page view, which
means against 1000 views per month, we can earn 10$ to 100$ and so
on so forth. https
://www.financialsamurai.com/how-much-do-bloggers-make-a-lot-more-tha
n-you-think
/

• For more information

https://www.wpbeginner.com/beginners-guide/how-to-optimize-your-adsense
-revenue-in-wordpress
/
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Assumptions

Only available option for the beginners is through item No.1 & 3.

https://millennialmoney.com/how-much-money-make-blogging/
 BLOG WRITING
Assumptions

https://millennialmoney.com/how-much-money-make-blogging/
 BLOG WRITING
Financial Model

Total Traffic Projections (Quarterly)

Per 1st Quarter 2nd Quarter 3rd Quarter
Niche
page
Segment
view No. No.
No. of
of Views Profit Views Profit of Views Profit
Blogs
Blogs Blogs

Money / $0.02 1000*3 5000*3 10000*3

20 $60 to 45 $300 to 65 $600 to
Financing $0.25 = 3000 =15000 =30000
$650 $3750 $6500

Self- $0.02 20 1000*3 $60 to 40 5000*3 10000*3

$300 to 65 $600 to
Development $0.1 = 3000 $300 =15000 =30000
$1500 $3000

Project $0.01 1000*3 $30 to 5000*3 $300 to 10000*3 $300 to

20 45 65
Management $0.15 = 3000 $315 =15000 $2250 =30000 $3150

Health $0.01 1000*3 $30 to 5000*3 $ to 10000*3 $300 to

20 40 65
Management $0.1 = 3000 $ 300 =15000 $ 300 =30000 $3000

Lowest
Highest Average Views per month. Targeting 500 daily will accumulate
possible customer data base of 15000 out of which 1000 is minimum estimate