TOUR GUIDING

(TPFE 223)
 DEPARTMENT OF TOURISM (DOT)
The Department of Tourism is the
executive department of the
Philippine government responsible
for the regulation of the Philippine
tourism industry as the promotion
of the Philippine as a tourist
destination.
 HISTORY OF DOT
•1952 – Through Republic Act No. 710, the Philippine Tourist
and Travel Association (PTTA) was created to bring together
all organizations and entities that cater to travel and tourism.

•1956 – Through R.A 1478, the Board of Travel and Tourist

Industry was created under the Department of Commerce and
Industry (DCI) to serve as the policy making body for the
travel and tourism, while PTTA became its implementing arm.
 HISTORY OF DOT
•1973 – The Presidential Decree No. 189 gave birth to
the DOT and the Philippine Tourism Authority as its
implementing arm for infrastructure development.

•1976 – The Philippine Convention Bureau ( PCB)

was created as DOTs marketing arm for conventions.
 HISTORY OF DOT
•1987 – Through the Executive Order No. 120,
the DOT was reorganized as the primary
government agency charged with the
responsibility to encourage , promote, and
develop tourism as a major socio- economic
activity in the country.
 TOURISM INFRASTRUCTURE AND
ENTERPRISE ZONE AUTHORITY(TIEZA)
It was created on May 11, 1973 pursuant to
Presidential Decree No. 189 as amended by
Presidential Decree No. 564 is reorganized as the
TIEZA attached to the Department for purposes of
policy and program coordination by virtue
Implementing Rules and Regulations of R.A 9593.
It is mandated to:
• Design, regulate and supervise the Tourism Enterprise
Zone ( TEZ);
• Develop, manage, and supervise tourism infrastructure
projects in the country;
•Oversee and regulate the cultural, economic and
environmentally sustainable development of TEZs
toward the primary objective of encouraging
investments;
•Ensure strict compliance by the TEZ operator with
approved development plan.
•Continue the exercise functions previously exercised
by the PTA under Presidential Decree No. 564 not
otherwise inconsistent with the other provision of the
act.
 TOURISM PROMOTIONS BOARD
(TPB)
Presidential Decree No. 867, promulgated in 1976,
created the Philippine Convention Bureau ( PCB), a
government agency was transformed into a non-profit
corporation by Presidential Decree No. 1448 in June
1978.
It is mandated to:
•Marketing the as a center for MICE, sports and wellness and
medical tourism.
•Develop and implement a plan to market the Philippines as a
premier tourism destination domestically and
internationally.
•Development of tourism products and services.
•Providing incentives to travel agencies, tour operators
capable of drawing a sizeable number of tourist and tourism
investments.
 REPUBLIC ACT No. 9593
AN ACT DECLARING A NATIONAL POLICY
FOR TOURISM AS AN ENGINE OF
INVESTMENT, EMPLOYMENT, GROWTH AND
NATIONAL DEVELOPMENT, AND
STRENGTHENING THE DEPARTMENT OF
TOURISM AND ITS ATTACHED AGENCIES TO
EFFECTIVELY AND EFFICIENTLY IMPLEMENT
THAT POLICY, AND APPROPRIATING FUNDS.
 TOURISM PROJECTS
•Visit Islands Philippines 1994

•Miss Universe Beauty Pageant

1994
 FLORIKULTURA ‘98
INTERNATIONAL HORTICULTURE EXHIBITION

•It was the first international

exhibition in Southeast Asia
held at the Philippine
Christmas Village , San
Fernando, Pampanga.
 EXPO PILIPINO ‘98
PHILIPPINE CENTENNIAL INTERNATIONAL EXPOSITION

It was the centerpiece of the

commemoration of the 100th anniversary
of the declaration of Philippine
Independence in June 12, 1998. The 60
hectare heritage and entertainment park
in Clark Free Zone, Angeles, Pampanga
is a celebration of the Filipino’s history,
culture, and achievements in the past.
 TOURISM PROJECTS
•World Exposition 2002 Manila
(cancelled due to financial problems of
the government)

•Visit Philippines 2003

 WOW
WORLD OF WONDERS

•It was the slogan that earned us fame and fortune. It

was non controversial and a good catchphrase for
selling the country abroad.
PILIPINAS KAY GANDA ‘10

It was a short lived advertising

campaign to promote the tourism in
the Philippines. It replaced the WOW
Philippines campaign and received
the most controversial and negative
reception from the public. It was
eventually replaced with “ Its more
fun in the Philippines.”
 IT’S MORE FUN IN THE
PHIILIPPINES!

It is the slogan that elicited anew debates and has

become a hot in social networking sites. There is a
claim that the new slogan is a “ copycat” of 1951
Swiss advertisement.
 LIST OF
SECRETARIES OF
TOURISM
 1. JOSE D. ASPIRAS
◦ Term Began: May 11, 1973
◦ Term Ended: February 25, 1986
◦ President: Ferdinand Marcos
 2. JOSE ANTONIO U.
GONZALEZ
◦ Term Began: February 26, 1986
◦ Term Ended: April 14, 1989
◦ President: Corazon Aquino
 3. NARZALINA Z. LIM
◦ Term Began: April 15, 1989
◦ Term Ended: June 7, 1989
◦ President: Corazon Aquino
 4. Peter D. Garrucho
◦ Term Began: June 8, 1989
◦ Term Ended: January 8, 1991
◦ President: Corazon Aquino
 5. Rafael M. Alunan III
◦ Term Began: January 9 , 1991
◦ Term Ended: February 16, 1992
◦ President: Corazon Aquino
 6. Narzalina Z. Lim
◦ Term Began: February 17, 1992
◦ Term Ended: September 10, 1992
◦ President: Fidel Ramos
 7. Vicente J. Carlos
◦ Term Began: September 11, 1992
◦ Term Ended: July 3, 1995
◦ President: Fidel Ramos
 8. Eduardo P. Pilapil
◦ Term Began: July 4, 1995
◦ Term Ended: March 28, 1996
◦ President: Fidel Ramos
 9. Evelyn B. Pantig
◦ Term Began: March 29, 1996
◦ Term Ended: April 7, 1996
◦ President: Fidel Ramos
 10. Mina T. Gabor
◦ Term Began: April 8, 1996
◦ Term Ended: June 30, 1998
◦ President: Fidel Ramos
11. Gemma C. Araneta
◦ Term Began: July 1, 1998
◦ Term Ended: January 19, 2001
◦ President: Joseph Ejercito Estrada
12. Richard J. Gordon
◦ Term Began: January 20, 2001
◦ Term Ended: January 4, 2004
◦ President: Gloria – Macapagal
Arroyo
13. Robert Dean S. Barbers
◦ Term Began: January 5, 2004
◦ Term Ended: February 25, 2004
◦ President: Gloria – Macapagal
Arroyo
14. Robert M. Pagdanganan
◦ Term Began: February 26, 2004
◦ Term Ended: August 31, 2004
◦ President: Gloria – Macapagal
Arroyo
 15. Evelyn B. Pantig
◦ Term Began: September 1, 2004
◦ Term Ended: November 29, 2004
◦ President: Gloria – Macapagal
Arroyo
16. Joseph H. Durano
◦ Term Began: November 30, 2004
◦ Term Ended: June 30, 2010
◦ President: Gloria – Macapagal
Arroyo
17. Alberto Lim
◦ Term Began: June 30, 2010
◦ Term Ended: August 12, 2011
◦ President: Benigno Aquino III
18. Ramon R. Jimenez, Jr
◦ Term Began: September 1, 2011
◦ Term Ended: June 30, 2016
◦ President: Benigno Aquino III
19. Wanda Tulfo Teo
◦ Term Began: June 30, 2016
◦ Term Ended: May 8, 2018
◦ President: Rodrigo Duterte
20. Bernadette Romulo Puyat
◦ Term Began: May 11, 2018
◦ Term Ended: Incumbent
◦ President: Rodrigo Duterte
VISITOR TRAVEL CHARACTERISTICS
◦ Independent Travelers - Japan, Korea,
USA, Australia, Canada
◦ Avails Affordable package tours -
China and Taiwan
◦Repeat visitors - Chinese, Russians,
Indian, Korean
◦ Highest Daily spender – Korea
◦Second largest daily spender – USA,
Hongkong, Russia, India, Australia
◦Depends on word of mouth – USA, Japan,
Hongkong, Russia
◦Gets information from reputable travel
agency – Korea, China and Taiwan
 Tourists expectation
 Memorable holiday experiences.
Safe and secured in the destination of choice.
Value for money accommodations and facilities
Excellent service of front liners.
Readily available communication & information services.
Excellent and affordable food.
Attractive and accessible mode of transport services.
Hospitality of Filipinos as unique experience.
The slogan, “Its More fun in the Philippines”, seen and felt
 Greatest come-ons of the phil
Warm Hospitality and Kindness of People
Beautiful Sceneries/Nice Beaches
Good Food/ Liquor/Fruits
Sunny Weather
English as a widely spoken language
Quality of Entertainment and Performing Arts
Good Place for Relaxation
Plenty of Business Opportunities
Inexpensive/Reasonable
 Turn-offs of the philippines
Heavy traffic
Air and water pollution
Wide spread poverty and beggars
Dirty/absence of toilets
Poor peace and order situation
People asking for tips
Rainy/humid/bad weather
Poor airport facilities and services
Dishonest/reckless drivers
WORLD’S TOP TOURISM DESTINATIONS
NUMBER OF
RANK DESTINATION
INTERNATIONAL ARRIVALS
1 FRANCE 89.4 MILLION
2 SPAIN 82.8 MILLION
3 ITALY 62.1 MILLION
4 GERMANY 38.9 MILLION
5 UNITED KINGDOM 36.3 MILLION
6 AUSTRIA 30.8 MILLION
7 GREECE 30.1 MILLION
8 RUSSIA 24.6 MILLION
9 PORTUGAL 22.8 MILLION
10 POLAND 19.6 MILLION
ASIA-PACIFIC TOP TOURISM DESTINATIONS
RANK DESTINATION
1 CHINA
2 THAILAND
3 JAPAN
4 HONGKONG
5 MALAYSIA
6 MACAU
7 INDIA
8 VIETNAM
9 SOUTH KOREA
10 SINGAPORE
 MODERN DAY TOURISM
◦Winter tourism
It is defined as the coldest season of the year, between autumn and
spring, astronomically from the December to March. The winter
resorts have a network of outdoor trails for winter outdoor activities
for tourists.
Activities:
dog sledding
downhill skiing
ice climbing
snowmobiling
◦Birth tourism 
It is the practice of traveling to another country for
the purpose of giving birth in that country. The main
reason for birth tourism is to obtain citizenship for
the child in a country with birthright citizenship.
Other reasons for birth tourism include access to
public schooling, healthcare, sponsorship for the
parents in the future.
◦Extreme tourism (also often referred to as
shock tourism, although both concepts do not
appear strictly similar)
It is a niche in the tourism industry involving
travel to dangerous places (mountains, jungles,
deserts, caves, canyons, etc.) or participation in
dangerous events.
◦Slum tourism, poverty tourism, or ghetto
tourism 
It is a type of city tourism that involves visiting
impoverished areas. Originally focused on the slums
and ghettos of London and Manhattan in the 19th
century, slum tourism is now prominent in South
Africa, India, Brazil, Kenya, Philippines, and the
United States
◦Gay tourism or LGBT tourism 
It is a form of niche tourism marketed to gay,
lesbian, bisexual, and transgender (LGBT)
people. People might be open about their sexual
orientation and gender identity at times, but less
so in areas known for violence
against LGBT people.
◦Nautical tourism 
It is combines sailing and boating with vacation
and holiday activities. It can be travelling from port
to port in a cruise ship, or joining boat-centered
events such as landing a small boat for lunch or
other day recreation at specially prepared day boat-
landings. It is a form of tourism that is generally
more popular in the summertime.
◦POP CULTURE TOURISM
It is the act of traveling to locations that
focuses on how value is created in popular
literature, film, music, or any other form of
media.
◦Virtual tourism 
A virtual tour is a simulation of an existing
location, usually composed of a sequence of videos
or still images. It may also use other multimedia
elements such as sound effects, music, narration, and
text. It is distinguished from the use of live
television to affect tele-tourism.
◦ War tourism 
It is recreational travel to active or
former war zones for purposes of sightseeing or
historical study. War tourist is also a pejorative term
to describe thrill seeking in dangerous and forbidden
places.