Professional Documents
Culture Documents
Chapter Two: Business Opportunities and Ideas
Chapter Two: Business Opportunities and Ideas
ii. Type B
ideas centered around providing customers with an existing product
not available in their market.
Commercial
application
Innovation process
Political and
Regulatory Changes
New changes in political arena
New laws and regulations
When the economy is strong, people have more money to spend and are
willing to buy products.
e.g. An increase in the number of women in the workforce and increase in
disposable income is an opportunity to launch business targeting
professional women.
weak economy may also provide business opportunities for start-ups
Continual migration of people from small towns and rural areas to cities