HI-C Juice

MARKETING PLAN
MARKETING MIX

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PRODUCT
• 8 flavors : Blazin’ Blueberry, Torrential Tropical Punch, Orange
Lavaburst, Boppin’ Strawberry, Poppin’ Lemonade, Smashin’ Wild Berry,
Grappin’ Grape, and Wild Cherry.
• Packaging of the product is tetra pack. Made up of paper board,
polyethylene and aluminum. It is lightweight and will keep the liquid in
without leaking out.
• The Hi-C is in introductory stage wherein the company will intensely
promote the product by the promotional activities that the company
planned. Due to many existing food and beverage businesses.
• Hi-C is considered as a second mover business. If any concerns and
comments about the product the consumer may call the hotline of MC
Company (046) 123- 4321.
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DISTRIBUTION STRATEGY
• Wholesaler channel of distribution.
• It will not have physical stores but as a storage and warehouse
establishment or warehouse site where the boxes of Hi-C juices are
stored.
• It has a cool temperature to preserve the freshness and it’s natural taste.

• The wholesalers will act as a customer who buys and stores the product
for reselling it to the retailers.
• The retailers are the nearest channel that can interact to the consumers.
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DISTRIBUTION STRATEGY
Supply Chain
raw
supplier factory dsitribution retailers consumers
material

Figure 2. supply chain

It starts with the raw material that is delivered by the suppliers to

the factory. Making up another product by putting all together of
the raw materials. Delivered through the wholesaler distribution
channel to retailers to reach the consumers.
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PRICE

• status-quo based pricing.

• profit while giving an affordable price to the consumers,
• broad price policy is penetration pricing
• The cost based for pricing strategies
• For the implementation of price, the business will use odd
pricing.
• 24.95 pesos for the tetra pack.
• Affordable and customer friendly prices.

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 PROMOTIONAL STRATEGIES
JANUARY
• Activity title/name: Facebook
Page
• Duration/Period: January 2020
• Mechanics: To successfully
launch and promote the product
to the social media
• Reach: All social media users
• Measure of success: For the
product to be successfully
introduced to the social media
FEBRUARY
• Activity title/name: Free Taste
• Duration/Period: February 2020
• Mechanics: A stall giving a small
amount of the product for free-
tasting on selected
supermarkets.
• Reach: Current customers,
teens, students, workers
• Measure of success: To promote
product and at the same time
entertaining the potential and
current customers.
MARCH-APRIL
• Activity title/name: Coupons
• Duration/Period: From March-
April 2020
• Mechanics: To give the current
and potential customers a
reason to buy the product more
often while the deadline for the
coupon given isn’t due yet.
• Reach: Students, families, office
workers, elders
• Measure of success: To
increase and maintain the
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interest and attention of the
current and potential customers.
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 PROMOTIONAL STRATEGIES
MAY
• Activity title/name: Charitable
contributions
• Duration/Period: May 2020
• Mechanics: the MC Company will be
the sponsor of Vilarnie Foundation for
one month to promote the awareness
to reduce the percentage of kids who
are malnourish and unhealthy.
• Reach: kids
• Measure of success: to boost the
publicity image of the brand and the
product.
JUNE
• Activity title/name: Back to
school freebies
• Duration/Period: June 2020
• Mechanics: Buy 3 get a freebie
of notebook
• Reach: children, mothers, and
youth
• Measure of success: Offering
valuable products and get along
with the demand product while
gaining profit.
JULY
• Activity title/name: Nutrition Month
• Duration/Period: July 2020
• Mechanics: Establishing a
seminar to educate the youth
about the health benefits of the
product.
• Reach: Pre-school students,
elementary students, high school
students
• Measure of success: To
successfully promote the health
benefits of the product to the 10
youth.
 PROMOTIONAL STRATEGIES
AUGUST
• Activity title/name: DepEd seminar
• Duration/Period: August 2020
• Mechanics: To introduce the
product to potential customers.
• Reach: DepEd employees, DepEd
employers, DepEd Board
Executives
• Measure of success: For the
product to be successfully
introduced/promoted to the DepEd
audience and/or staff.
SEPTEMBER
• Activity title/name: Establish
Partnership with a Bamboo
company
• Duration/Period: September 2020
• Mechanics: To reduce plastic and
replacing it with eco-friendly straws
• Reach: Students, families, office
workers, elders
• Measure of success: To successfully
promote eco-friendly materials, to
help reduce pollution and save
mother earth.
OCTOBER-
NOVEMBER
• Activity title/name: Video
Advertisement (Commercial)
• Duration/Period: November
2020
• Mechanics: Promoting the
different flavors with its effects
through jingle
• Reach: Students, families, office
workers, elders, children
• Measure of success: At least .
11% increase in net profit. 11
PROMOTIONAL STRATEGIES

DECEMBER
• Activity title/name: Christmas Edition-Colorway Tumblers
• Duration/Period: December 2020
• Mechanics: To give Christmas freebies in every box that the customers
purchase.
• Reach: Families, teens, children, office workers, material collectors
• Measure of success: To reach a standard rate by earning more profit
compared to the other past months’ rating.

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