PROMOTION MANAGEMENT

BY

VISHWANTH.S
Advertising copywriters
Advertising copywriting for print &
broadcast media
Communicating ideas that are meant to serve the
requirements of modern marketing
 It is used to promote the acceptance of an idea, as
in the case of non-commercial advertising.
 It utilizes words to convey messages having
commercial, informative
The results come from what words convey in terms
of benefits and satisfaction.
Roles in advertising media

 News paper
 Magazine
 Media
print media
Telecasting media
Nature & work

 It work closely with other members of an advertising team

to create snappy, unified, eye-catching advertisements.
 A unique creators form together and design a way for what
they need to convey

Ex : Information in advertisement
 Team members think up new ideas or concepts that will
achieve the client's goals.
concepts
 Its simply a new way of looking at or presenting a product
or service.
 It is a way of telling readers, listeners, and viewers what
the product will do for them .
 The basic information that must appear in the advertisement

 Researchers, and sometimes copywriters, may gather

additional information about the product and why people
buy it.
 Copy Writing Agencies

 Advertising agencies that provide services to

companies with a product to sell.
 Some work for companies that handle their
own advertising .

 Copywriting can also be done on a

freelance or per-project basis.
Agencies & Founders
 David Ogilvy, founder of Ogily & Mather.
 David Abbott, founder of
Abbott Mead Vickers BBDO[1]
 William Bernbach, founder of DDB Worldwide
 Drayton Bird, founder of THB&W
 Leo Burnett, founder of Leo Burnett Worldwide
 Fairfax M. Cone, founder of Foote Cone & Belding
 Bernice Fitz-Gibbon, 1982 Advertising Hall of Fame
inductee
Copy writer should follow
…….
 Niceties of grammar

 Syntax

 Spellings
Tool kit
 Head line
 Over line & underline
 Body copy
 Captions
 Taglines
 Slogans
Awards

 GBU- The good , The bad & The ugly etc

which is sponsored by Advertising women of
new york ;
THANK YOU
In 1988 who was the financial secretary and
currently holding the position which position?

Dr. Manmohan Singh

Who is the chairman of Indian planning
commision?

Dr. Montek Singh Chawlia

ABBREVIATIONS
 VISA

Visitor International Staying Abroad

L.A.F

Liquidity Adjusted Facility

FCCB

Foreign Currency Convertible Bonds

F.S.D.C

Financial Stability and Development Council

ASBA

Application Supported by Blocked Amount

SLOGAN OF THE BANKS
A friend you can bank upon.

VIJAYA BANK
Good people to bank with

UNION BANK
Passion to perform

DEUTSCHE BANK
The worlds local bank

HSBC
People grow with us

INDIAN OVERSEAS BANK