Rad o

M.Omar #54
Ms DJ (A(
Presented to Sir. Usman
What is Radio??
“A Radio is a Medium for Communication .
It transmits messages via radio waves; It is a
communication system based on
broadcasting electromagnetic waves”
A Brief History of The Radio……

The radio was invented by Gugliemo Marconi

(1874-1937)
He thought of an idea of wireless communication. In 1895 he test his
invention. In early 1896 Marconi revealed his wireless system to the world. He
started building larger transmitters to travel farther distances and he built
radio stations on the coast of England .
Marconi made new system where
people could tune it to other
frequencies or stations. This
reduced the chance of interfering
signals.

. In 1899 he sent a message across

the English Channel, a total
distance of 32 miles. His goal was
to send wireless signals all the
way across the Atlantic Ocean.
 Radio Over the years…
The Radio was our first mass
medium. From that, the radio
changed the world!

1920s
•In 1923 radio; broadcasting began.

• In November 1923 , the first station,

aired. The station started to transmit music,
news, and race results.

•Also that year, Edwin Armstrong,

invented the first portable radio .

•In 1924 3 million radio sets were in use in

the United States.
 1930s
• In 1931,RCA ( a radio company today) , made one
of the most famous receivers at that time. Also
the first midget radio sets were sold in 1933.

• In 1934,Edwin Armstrong developed his theory

for the use of FM. Also in that year,
1940s
•13 million sets were sold in this year
and 130 million tubes

•Then the Japanese bombed Pearl Harbor

and so they used Radios to tell the nation
what was going on in the War.

• In 1944, over 30 million homes in the US.,

had 57 million radio sets
 1950s & 960s
• In 1951, 5 million auto radio sets were sold and
produced, and over 13 million radio receivers.
The TV started affecting the radios popularity.

• In 1963, they started the Emergency

Broadcasting System. In 1964, table and clock
radios were made with over 3 million per year.
1970s & 980s

• In 1977 there are 205 million F/M

receivers were in use in U.S. and 95% of
the people had a home F/M receiver.

• In 1985, Sony built a radio the size of a

credit card.
 Radio now…
• In 1992 there was a total of 11,312 radio
stations on the air.

• In 1994 they started Rock music , Oldies ,

Spanish/Ethnic and Adult standards.

• In 1995 the average U.S. home has about 5.6

radio receivers and there also an estimate of
584,900,000 radio receivers.
 
 Radio Broadcasting and the
Various types of Radios…
These include foremost AM and FM stations.
There are several namely:-
 COMMERCIAL,PUBLIC and Non Profit as well as
Student Run Campus Radio and Hospital Radios 

AM: 
AM stations were the earliest broadcasting stations to be developed. AM refers
to AMPLITUDE MODULATION, a mode of broadcasting radio waves .
 
FM: 
FM refers to FREQUENCY MODULATION, and occurs on VHF airwaves in
the frequency range of 88 to 108 MHz everywhere (except Japan and Russia).
Japan uses the 76 to 90 MHz band.
Amateur radio: 
Independent "ham" radio operators, largely
hobbyists, licensed by respective national bodies
and assigned call signs.
 

Citizens band radio: 

is usually unlicensed broadcasting over frequencies
set aside for that purpose.

Digital Radio:
 broadcasting has emerged, first in Europe (the UK
in 1995 and Germany in 1999), and later in the
United States.
 
Radio commercial
 What is a Radio
commercial?
A radio commercial (in the USA also called a spot by
people in the business) is a form of advertising via the
medium of radio. Airtime is purchased from a station or
network in exchange for airing the commercials.

The first radio commercial is credited to , New York on

August 28, 1922 for the Queensbury real estate
corporation. The ten-minute live commercial was voiced
by H.M. Blackwell, a representative of Queensbury.
Radio Advertising
 Radio advertising can be an excellent means to get your
marketing message out to the public. Daily millions of
people are listening to the radio and there are many
different radio stations to suit different target markets.
Advan1tages of Radio Advertising:
Radio Advertising Reaches Millions

Radio Advertising is Cheaper than Television Advertising

Radio Advertising Allows You to Target Your Market

Disadvantages of Radio Advertising:
 You can't review a radio commercial. Once it plays, it's gone. If you didn't catch
all the message, you can't go back and hear it again.

 Since there are a lot of radio stations. That's why it's important to know what
stations your customers and prospects probably listen to.

 People don't listen to the radio all the time...only during certain times of day.
So, it's important to know when your customers or prospects are listening.

 One of the most popular times to reach people is during Drive Times (from 6
a.m. to 10 a.m. and 3 p.m. to 7 p.m.)

 As a broadcasting medium, radio can effectively sell an image...or one or two

ideas at the most.
Campus radio 
(also known as college radio, university radio or student radio) is a
type of radio station that is run by the students of a college, university or
other educational institution.

On February 2, 2004, Anna University, in Chennai

unveiled the country's first campus radio station,
 Anna FM. The year 2005 saw the college launching up a
community radio with a frequency of 107.8 MHz
thus creating a history of being the second college
in the country to have been granted License by
Government of India.
Punjab University
Is the University in the Punjab (PAKISTAN) to have an FM station.
PU FM 104.6MHz
This is the type of a campus radio as well .

LUMS
LUMS students have successfully launched an online radio station.

Pune University
is the first University in the State of Maharashtra to have an FM station.
The University of Pune's FM Radio inaugurated on May 1, 2005,
has been named as Vidyavani..
The End …. ,,,,
Thanks
……
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