Introduction To Marketing

Facilitator : Sir Shahzad Minhaj

Topic: Market Offering / Four P’s of
Marketing
Group :
Umair Siddique 14848
Syed Mazhar Ali 14849
Syed Noman Alam 14850
Waqar Ahmad 14851
Market Offering
NESTLÉ EVERYDAY
 4 P’s Of Marketing

• Product :
Nestle Everyday (Tea Whitener)
 It has been established more than 25 years .
 According to a report released by the United Nations’ Food and Agriculture (FAO) unit, Pakistan is among the
top 7 countries where tea consumption has increased significantly,
 It has 8 % shares in Pakistan,
 Everyday is a Star product of Nestle,
 Two ranges are available in market i.e. (mix tea and separate tea).
 Four P’s Of Marketing
• Price :
Mix Tea
 It is available in different sizes, i.e. (13g – 600g),
 Everyday Mix Tea compete with powder milk, that is why the product price is low as compare to others products,
 According to the market , company has decided to launch 13g sachet in just 10 rupees,

Separate Tea
 It is available in different sizes, i.e. ( 375g , 950g and 1400g)
It has no competitor,
It has different taste as compare with mix tea and mostly used in a corporate sector,
 Four P’s Of Marketing
Promotion :
 On-Airing TV Ads on Prime Time
Shelves Display in Departmental Stores And Super Mart
Free Tea Sampling Campaigns
Advertisement on Billboards
Scratch and win scheme for consumers
Free mug gift
 Four P’s Of Marketing
• Place :
 It is easily available everywhere in Pakistan,
Will be available in Departmental Stores, Super Marts
in packing of 250 , 400 grams 2,3 and 5 kg.
Will be available in middle business shops and Mini marts
in 250 , 400 grams 1 1/2 kg Packing and less numbers of Sachet packing.
Will be available in small shops in small packing of 13 gram, 30gram , 250 grams
and less numbers of units available of 400 grams or 1 kg .