‫بسم هللا الرحمن الرحيم‬

Advance Research
Week#01
RESEARCH IS BASE FOR DECISION MAKING
Good decision making gets a “yes” answer to the following questions:
 Do managers identify where exactly the problem lies?
 Do they correctly recognize the relevant factors in the situation needing
investigation?
 Do they know what types of information are to be gathered and how?
 Do they know how to use collected information for drawing appropriate
conclusions to make the right decisions?
 Do they know how to implement the results of this process to solve the
problem?
This is the essence of research that makes a manager knowledgeable about the
various steps involved in finding solutions to problematic issues.
 DEFINITIONS

 Research: Systematic investigative process employed to increase or revise

current knowledge by discovering new facts.

 Research: The systematic investigation into and study of materials and

sources in order to establish facts and reach new conclusions.

 Research: In the broadest sense of the word, research includes any formal

gathering of data, information and facts for the advancement of

CONTD…
 Business Research: Involves acquiring information and knowledge for
professional or commercial purposes such as determining opportunities and
goals for a business.
 Business Research: Systematic investigative process employed to increase or
revise current knowledge by discovering new facts in business environment.
 Business Research: In the broadest sense of the word, research includes any
formal gathering of data, information and facts for the advancement of
knowledge in business environment.
CONTD…
 Scientific Research: “an organized, systematic, data based, critical, objective,
scientific inquiry or investigation into a specific problem, undertaken with the
purpose of finding answer or solution to it.” (Sekaran, 2001)
Organized: Process (step by step action)
Systematic: Based on a theory
Data Based: Both research and data must be based on data
Critical: It must show the positive and negative aspects of result
Objective: The research must impersonal, without biasness
Scientific: It must be based on scientific tools (Interview, Questionnaire, Observation)
 WHY IS RESEARCH IMPORTANT FOR
MANAGERS?
 Testing Of New Products

 Guaranteeing Adequate Distribution

 Research Can Help A Company Avoid Future Failure

 Studying The Competition

 It Can Also Help In The Recruitment Of Employees

 To Boost Employees’ Performance

CONTD…
 Identify and effectively solve minor/major problems in the work setting.

 Know how to discriminate good from bad research.

 Be constantly aware of the multiple influences and multiple effects of factors

impinging on a situation.

 Take calculated risks in decision making

 Prevent possible vested interests from exercising their influence in a situation.

 Relate to hired researchers and consultants more effectively.

 Combine experience with scientific knowledge while making decisions.

THE ROLE OF RESEARCH
 Research corrects perceptions as well as expands them.
 Research gather information on subject or phenomena we lack or have
little knowledge about it.
 Research develops and evaluates concepts, practices and theories.
 Research also develops and evaluate methods that test concepts,
practices and theories.
 Research obtain knowledge for practical purposes like solving problems
on population explosion (sudden increase in the size of population), drug
addiction, immature misbehavior and the like.
 Research provides hard facts which serve as base for planning, decision
making, project implementation and evaluation.
End…