Market Research

Support Services
India
India’s 1st listed Market Research Company.
Introduction
● MRSS India or Majestic MRSS Ltd. (founded in 1992) is Asia’s largest full service market research firm. It is also
Asia’s largest Qualitative Research Facility Provider across major cities of India, Aisa & Middle East.

● MRSS India has presence in Mumbai, Delhi, Bangalore, Kolkata, Pune and other cities as well. It offers a wide
range of Qualitative and Quantitative Research Services both nationally and internationally.

● It is among India’s top primary Business Intelligence Firm and the only research facility provider with usability
testing lab services across all major cities.

● It is Asia’s only research facility provider with eye tracking and preception analysis services across all major cities.

● MRSS INDIA is a member of MRSI (The Market Research Society of India) and DIN (Digital Insight
Network - Global).

● Only company in the MR space in India to be listed on BSE SME Exchange

Majestic MRSS
● Asia’s largest Independent Full Service Market Research firm with presence in countries like
China, Taiwan, Hongkong, Singapore, Thailand, Vietnam, UAE,Philippines & Indonesia.

● Quality Experienced Field team presence in other countries like Saudi Arabia, Kuwait,Sri Lanka,
Bangladesh, Bahrain, Oman, Cambodia, Australia, Turkey, Tunisia, South Korea, Japan, Bhutan,
Nepal, Myanmar, Iran, Malaysia.

● ISO 9000 Certified

● More than 70 CATI (Computer Assisted Telephone Interviewing) stations across the Asia-pacific
& Gulf
Presence of the Company
MRSS Footprints in Asia-Pacific & Middle East
 What they Do…

01 Qualitative and
Quantitative Research 04 CATI and CAPI

02 Online Research
05 SMS Based Surveys

03 Perception Analysis
06 Eye Tracking
Sector Expertise
Health Care Media FMCG

Automobile Technology
 Clients:
Health Care Media FMCG

• Aventis Pharmaceuticals • • P&G

O&M
• Bayer • • Unilever
BBC
• Bristol Myers • • Dabur
DNA
• Johnson and Johnson
• McCann Eriksson • Cadbury
• Pfizer
• SONY TV • Godrej
• Ranbaxy
• Discovery Channel • Nestle
• GSK
• Disney World • General Mills
• Novartis
• Worldwide Media Group • Kellogs

• Group M
 Clients:
Automobile Technology

• Ford Motors • Hewlett Packard • AMD

• Volvo • Intel • SONY

• Maruti Suzuki • Navteq • Motorola

• Microsoft • Cisco
• Tata Motors
• IBM
• Chevrolet
• Acer
• Toyota Motors
Case Studies:
Automobiles –
Customer Sales Satisfaction Study for an Automobile gaint
Consumer Service Satisfaction Study for an Automobile giant

FMCG-
Brand communication for a detergent powder
Consumer research for Fairness cream
Eye tracking for Atta Multi Grain

Health Care-
Attitudinal study of Diabetes’ Patient
CATI for understanding CME’s impact among its target Audience

Media-
Perception analysis for better engagement for a Media forum

Technology-
Ethnostreaming for Mobile device usage
 Thank You
Nishant Kumar
19138
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