Stakeholder Analysis

 A stakeholder analysis is a technique you can

use to identify and assess the importance of
key people, groups of people, or institutions
that may significantly influence the success of
your activity or project. You can use this
technique alone or with your team members.

BY. KIMONO PAUL 1

Why use it?

We Use a stakeholder analysis to:

 identify people, groups, and institutions that will
influence your initiative (either positively or
negatively)
 anticipate the kind of influence, positive or negative,
these groups will have on your initiative
 develop strategies to get the most effective support
possible for your initiative and reduce any obstacles
to successful implementation of your program.
By: KIMONO PAUL 2
When to use it?

 Conduct a stakeholder analysis in the early

stages of planning a quality improvement
initiative.

By: KIMONO PAUL 3

 How to use it:
Develop a Stakeholder Analysis Matrix like the one
below:

Stakeholder Potential Strategies for

Assessment of
Stakeholder Interest(s) in the Obtaining Support or Reducing
Impact
Project Obstacles

By: KIMONO PAUL 4

STAKEHOLDERS MANAGEMENT
 Stakeholder Management is an important
discipline that successful people use to win
support from others. It helps them ensure that
their projects succeed where others fail
 There are two major elements to Stakeholder
Management: Stakeholder Analysis and
Stakeholder Planning

By: KIMONO PAUL 5

 STAKEHOLDERS CONTINUED
 Stakeholder Analysis is the technique used
to identify the key people who have to be
won over.

 You then use Stakeholder Planning to build

the support that helps you succeed

By: KIMONO PAUL 6

 THE BENEFITS OF USING A
STAKEHOLDER-BASED APPROACH
 You can use the opinions of the most powerful
stakeholders to shape your projects at an early stage.

 Not only does this make it more likely that they will
support you, their input can also improve the quality
of your project.
 Gaining support from powerful stakeholders can
help you to win more resources - this makes it more
likely that your projects will be successful
By: KIMONO PAUL 7
 Cont…

 By communicating with stakeholders early

and often, you can ensure that they know
what you are doing and fully understand the
benefits of your project - this means they can
support you actively when necessary.
 You can anticipate what people's reaction to
your project may be, and build into your plan
the actions that will win people's support.

By: KIMONO PAUL 8

 Stakeholder Analysis involve
1)identify who your stakeholders
 The first step in your stakeholder analysis is
to brainstorm who your stakeholders are. As
part of this, think of all the people who are
affected by your work, who have influence or
power over it, or have an interest in its
successful or unsuccessful conclusion

By: KIMONO PAUL 9

 some of the people who might be
stakeholders are:

Shareholder
Your boss Government
s
Senior Alliance
Trades associations
executives partners
Your
Suppliers The press
coworkers
Your team Lenders Interest groups
Customers Analysts The public
Prospective Future
The community
customers recruits
10
Your family By: KIMONO PAUL

2)Prioritize Your Stakeholders
You may now have a long list of people and
organizations that are affected by your work.
Some of these may have the power either to
block or advance it. Some may be interested
in what you are doing, others may not care

By: KIMONO PAUL 11

POWER/INTEREST GRID FOR
STAKEHOLDER PRIORITIZATION

High
KEEP THEM SATISFIED MANAGE THEM
CLOSELY

POWER

MONITOR KEEP THEM

INFORMED
Low (MINIMUM EFFORT)
Low High
INTEREST

By: KIMONO PAUL 12

3)Understanding your key
stakeholders
 You now need to know more about your key
stakeholders.
 You need to know how they are likely to feel about
and react to your project/programme.
 You also need to know how best to engage them in
your project and how best to communicate with them

By: Chris Charles Kitale, Makerere University 13

2009
STAKEHOLDERS ANALYSIS DIAGRAM

By:: KIMONO PAUL 14

ADVOCACY
 A Allow yourself to intervene .
D Don't be intimidated.
V Vocalize your concerns.
O Opinions on your rights should be stated.
C Continue to monitor all aspects of your needs.
A Anticipate resistance while striving for
excellence.
C Count on your instincts for your welfare.
Y You can make the difference

By: KIMONO PAUL 15

COLLABORATION
 Collaboration is a process of participation
through which people, groups and
organizations work together to achieve
desired results.
 Starting or sustaining a collaborative
journey is exciting, sometimes stressful,
and even new for many in some
organization.

By: KIMONO PAUL 16

The four link model.
. Governme
Informal
links and
nt links and
networks
networks

The
organi
zation

Formal co-
operative
Complem links
entors
By: KIMONO PAUL 17
Responsibility matrix
 Responsibility matrix lays out the major
activities in the project and precisely details
the responsibilities of each stakeholder
involved in a project.
 It is an important project communication tool
because all stakeholders can see clearly who
to contact for each activity.

By: KIMONO PAUL 18

BALANCING Leadership & Mgt
 .

By: KIMONO PAUL 19

 End
 Thanks for your attention

AS Days go , I learn more

By: KIMONO PAUL 20