MANAGERIAL

COMMUNICATI
ON Prepared by :

Nabil Ejjerf
Chaouine Mouaad
 PLAN

 INTRODUCTION
 Definition
 Ways of Managerial Communication
 The evolution of managerial communication:
 a-  the managerial communication, a new dimension of management
 Organizational Communication
 Direction of Communication Flow
 The Manager, weak Link or asset of the communication ?
 CONCLUSION
 INTRODUCTION
 Communication has become, over time, strategic
value within the company. More and more technical, it begins to
be perceived as a real tool of management.

 The current trend of companies interested in managerial

communication meets the needs of increasingly vital to restore a
"sense" and values ​​of managers who "no longer believe" in
employees "lost". With also the concern of economic
performance, as we now know intimately linked to the quality
of corporate communication..

►►►
►►►

 The manager must give meaning to his action

and that of his collaborators, that is to say ,
understand the facts, convey information in an
educational and foster cooperation to mobilize
members of his team.
 1- DÉFINITION :

 The term managerial communication,

"Local communication carried by the manager to promote
ownership by its team of company strategy and contribute to its
implementation:

 Managerial communication implies the involvement of

all line managers with their teams for target 
 2-WAYS OF MANAGERIAL COMMUNICATION
Verbal Communication

Communication done with the help of words is called as

verbal communication. No written records are available in
verbal communication.
One has to be loud and clear while interacting with
employees at the workplace. Be very clear and precise.
2-WAYS OF MANAGERIAL COMMUNICATION:
Written Communication
Communication is also done through emails, letters,
manuals, notices and so on. Such mode of
communication where written records are available is
often called written communication.
Managers must inculcate a practice of communicating
through emails with their juniors as it is the one of the
most reliable modes of communication. It is essential for
the managers to master the art of writing emails. Avoid
using capitals, bright colours, designer font styles in
official mails. Make sure your signatures are correct.
2-WAYS OF MANAGERIAL COMMUNICATION:
Body Language

Managers must also take special care of

their body language, facial expressions,
gestures for effective communication.
 3- THE EVOLUTION OF
MANAGERIAL COMMUNICATION

►►►
 a The managerial communication ,a new dimension of management :

 For many companies, in fact, effective communication becomes a

major competitive advantage.

 the challenge of managerial communication is, above all, the need

for collective commitment to sustain projects and support the
transformation of the company:
the "marketing of values" follows ambition to "live the values ​​every
day.

►►►
ORGANISATIONAL COMMUNICATION

 Organisational Communication is of the following two types:

 Formal Communication
 Communication which follows hierarchy at the workplace is
called as formal communication. Employees communicate
formally with each other to get work done within the desired
time frame.
 Informal Communication
 Employees also communicate with each other just to know what
is happening around. Such type of communication is called as
informal communication and it has nothing to do with
designation of individuals, level in the hierarchy and so on.
DIRECTION OF COMMUNICATION
FLOW

 Upward Communication
 Flow of information from employees to managers is called upward
communication. Upward communication takes place when
employees share their views with their managers on their nature of
work, job responsibilities and how they feel about the organization
on the whole.
 Downward Communication
 Downward communication takes place when information flows
from managers to the subordinates.
 Managers often give orders and directions to their subordinates as
to what to do and how to do various tasks. Such type of
communication is called downward communication.
THE MANAGER, WEAK LINK OR ASSET
OF THE COMMUNICATION ?

►►►
►►►

 « Supposed to be a pivotal role of internal communication,

managers are the weakest link . But there are methods to make good
communicators  »

 That is :
dealing with traditional management practices.

Manager becomes foremost to experience

men and relationships.
 CONCLUSION
 Managerial communication strategy is expected to optimize the quality
of communicating and information outlets managers :
The manager is a translator, a facilitator and an accelerator of business
strategy.

 The manager is a privileged observer of employee

support to the company strategy..

►►►
Thank you 