Presentation on Deodorant

Market
 The Battle Of The Deodorants

• The Zatak brand is seen as the direct

competitor to Axe which is also doing well
because it’s been pricing its products cheaper.
It’s also been around for longer than Rexona
in the men’s department
 Different brands of deodorants
• Axe
• Type :Men's grooming products
• Owner :Unilever
• Country :France
• Introduced:1983
• Related Brands: Dove
• Markets: World
 Products
• From 2003, Axe advertisements portrayed various ways the
products supposedly helped men attract women. In 2004, the
advertising for the Pulse fragrance showed how it supposedly
gave geeky men the confidence to dance to get women.
• Present market share 33%
 Advertising
• Advertising can be explained as a paid form of non-personal
presentation and promotion of goods. This is the tool primarily
used by AXE as a mode of communication. In all its TV
commercials, print ads and billboards, AXE has tried to attract
people with its humor as shown in the ad below.
 SWOT Analysis
Strengths
• “The AXE Effect” portrays AXE deodorants
as not just a product to be used to smell good
but it actually is a feeling to be experienced.
• AXE has campaigns that are frequently talked
about and keep their consumers engaged like
the “Call Me” and “Click” campaigns.
• AXE has always associated itself with
adventure and thus attracting its primary
audience.
• AXE is now also venturing new areas other
than the urban cities in search of its secondary
audience and it has received a warm welcome
their too.
 Rasasi Perfumes Industry

• company having state-of-the-art production facility in Dubai

with more than 30 years expertise.
• Company Name: Rasasi Perfumes Industry 

• Business Type: Manufacturer  

• Product/Service(We Sell): Perfumes, Fragrances, Deodorants,

Roll on, Personal care, Oriental Perfumes, EDT / EDP sprays,
Body Lotion, Perfume Oils  
 Brands
Hope Women Confidence
Chastity Men Deserve Men
Chastity Women Deserve Women
Romance Women Feelings
Emotion Men Twinkle
Emotion Women Seduction
Fighting Temptation Catherine
Temptation new Knowledge
Blue for Men True Nature
Blue Lady Instincts
Royale Men  Romance for men forever
Royale Women Relation Men
Hope Men Relation Women
Royale Blue Men Adorable
Secret
Innocence
Admire
Blue Lady Fine Fragrance

Fine Fragrance EDP

 The Battle Of The Deodorants

• Axe’s entry into India was based on it simply

‘testing the waters’ as such. Axe has launched a
cheaper range of deo’s in India under the Rexona
brand. Both Axe and Rexona are run by the
Unilever group.
THANK
U!!!!