Coursework- Music Video Genre

GCSE Media Conventions

HOOK
What are the conventions of hip hop?

How is this video clearly a hip hop

video?

How are they represented? Is this

conventional?
https://www.youtube.com/watch?v=5qm8P
How is the video appropriate for 14-18 H4xAss
year olds?
 Coursework- Music Video Genre
GCSE Media Conventions

Hook
Line What are hip hop conventions?
TASK: In your book, what are the conventions of a hip hop music video?
Challenge: Use your media language glossary as help

Camera Mise En Scene

Hip Hop Conventions

Editing Sound
 Coursework- Music Video Genre
GCSE Media Conventions

Hook
Line What are hip hop conventions?
Mise en Scene:
Cinematography:
Often colour gold to represent wealth of
Often close ups of the artist or their props to show
the artist
importance.
Tight revealing costumes of women to
Often wide shots with the artist center frame to show
show they are passive/submissive for the
importance as woman often surround them.
man
Low angle shots of artist to show dominance
Men wear often wear black and hold
Editing: expensive props to show power
Montage of different settings and a range of shots to
represent wealth of the artist Sound:
Occasionally slow motion of the girls dancing to Mainly fully non diegetic (soundtrack)
emphasise sexualization Often women are referred to negatively
Representation as sexual objects
Women are represented as sexual objects often Often songs are about money t express
through minimal costumes and low angle camera wealth
shots emphasising their assets Upbeat fast tempo- engaging for the
Men are represented as dominant and wealth through audience
costume being dark colours (power) and props such
as expensive alcohol
 Coursework- Music Video Genre
GCSE Media Conventions

Hook
Line What have I completed so far?

1. Stick this checklist in the back of your

book.

2. Using your check list, tick off which

aspects of your coursework you have
completed so far.

3. RAG- next to each piece of work you have

completed, write a:
R- Red
A- Amber
G- Green
For how well & difficult you found each piece
of work.
 To analyse the videos you must know the key words.
Camera
Close up- a close up of an a object or person
Extreme close up- a close up of a specific part of an object or
person
POV- Shown from the point of view of someone else
Wide shot- a shot that manages to get a lot into the shot, often
landscapes or a lot of the background surrounding the
object/person
Long shot- when the screen looks narrow (often in a corridor)
and the whole body of the character is in shot.
Canted angle- when the camera is at an angle to give a
distorted look
Low Angle- when the camera is placed below looking up at
something. It makes the object/person look powerful.
Tilt- when the camera tilts down to up or up to down (often is
done to reveal something)
Pan- when the camera moves right to left or left to right (side
to side)- the camera itself doesn’t move and follow. Often done
to follow a object/person.
Tracking- when the camera moves and follows the
object/person e.g. moves to the pace of the car.
Sound
Diegetic- sound picked up by the camera- makes the audience
believe that they are there.
Non-diegetic- sound added in e.g. music/voiceover
Volume- how loud/quiet the sound is. Loud can show
importance.
Pitch- how high or low the sound sounds
Tone- how they use their voice e.g. aggressive or calm
Mise en Scene
High key lighting- bright lighting, often gives the effect
of something good and positive
Low key lighting- dark lighting, often gives the effect
something bad will happen
Colours- bright/dark (Same as the above- good/bad effect)
Location- where they have filmed in a place that exists
Set- where they would have created a set
Props- objects used in a scene e.g. phone/weapon
Costume- what they wear (jewellery and masks are a part
of costume)
Editing
Screen time- who has the most time on screen (often the audience
build a relationship for those on screen the longest)
Fast takes- when the clips have been cut short and quickly
Slow takes- when the clips are on scene for a normal/lengthy
amount of time
Slow motion- when the shot filmed has been made to appear much
slower- often for dramatic effect
Shot selection- where they decide to place that shot before another
to help tell the story
Cross Cutting- where two things are happening at the same time in
different locations
Eyeline Match- where we see the character looking then it cuts to
a POV shot (matching his eyeline)
Shot Reverse Shot- one shot, to another shot, then back to the first
shot
Jump Scare- When it makes the audience jump, often built up
after a long take
Clean hip hop song suggestions:

50 Cent – In da club
Dr Dre – Still D.R.E
Dr Dre ft Snoop – The Next Episode
DMX – X gon give it to you
Skee-Lo – I Wish
Skepta – Shut Down
Skepta – That’s not me
Dave – Thiago Silva
Eminem – The Real Slim Shady
Eminem – Without Me
Tupac – Changes
50 Cent - Jus a lil bit
The Game – This is how we do
Stormzy – Vossi Bop
 Coursework- Music Video Genre
GCSE Media Conventions

Hook
Line How do I complete the next piece of
coursework? For support:
1. You need to choose three hip hop videos to - Use your flashcards and/or the
analyse. This can be done on PowerPoint or word.
glossary for media language.
2. For each you must analyse the cinematography, - Use the track list ideas on the
mise en scene, sound and editing. You must say
back of your hand out for video
how each applies to hip hop. 2. Does it apply to a
choices.
subgenre within hip hop? (see back of glossary)

3. For each you will need a paragraph on how the

artist and characters are represented. Is this
This is to be completed by by
conventional or not? Why/Why not?
Friday. 5 paragraphs in total for each
video.
4. Why would this video target a 14-18 year old
audience?
 Coursework- Music Video Genre
GCSE Media Conventions

Thinker

How will I ensure this piece of work is as strong as possible?

What can I do to ensure it doesn’t need improving?

How can I make sure it is as detailed as possible?

How far are these videos similar to your music video idea?

Why is this crucial to your coursework? Why will you gain marks for
this piece of work?