Succeeding Steps

Incorporated:

2020-2021 Business
Plan

Jefferson High School

Tampa, FL
 Our Presenters

Amare Harris Valeria Yepez Mackenzie Thornton Tyler Matthews Cyril Michel
(CEO) (CFO) (VP of HR) (VP of Finance) (CMO)
Business Rationale
The Issue

According to the American School

Counselor Association, on average, there
are over 430 students tied to 1 counselor.
Our Solution
Customer Empathy

Case Study: Jefferson High School

• Surveyed the student body
• Found that many were overwhelmed and
uninformed
Our Initiative 
• Listening and connecting to student needs across the
community
• Developing resources that address those needs and
connect students to resources
 • Providing students and individuals with
affordable educational resources.
• Reducing the stress on school counselors in
largely populated schools.
• Making educational transition exciting rather
than worrisome.

Our Goals
About the Business
 Industry
• Succeeding Steps Inc. has close ties to the
educational and tutoring industries.
• Our products and services aim to provide a
low-cost approach to educational success.
Legality
• Our organization operates as a Limited
Liability Corporation (LLC)
• Allows us to maintain flexibility and liability
coverage of various business forms.

Company Overview
Mission Statement

Our mission is to provide and connect students with carefully

researched and affordable resources needed for success in the
future. By bridging the gap between students and the
necessary resources for curriculum and career help, we hope
to impact the community in a positive way. 
Organizational  Chart 
 Our Guides and Merchandise!
-We offer guidebooks from a variety of disciplines
and subjects through our website.
-Need a notebook, pen, or hoodie? We’ve got you
covered on our website.
Coming Soon: Tutoring!
-We aim to provide cheap and flexible rates for 1-
on-1 tutoring with our employees!
-Zoom, Google Meet, and Microsoft Teams will be
our primary touchpoints.

Products and Services

 Strengths
• Consistent increase of customers base with high
school/college students
• Word of mouth advertisement will attract new
clients
Weaknesses
• With target market focus on students, we lack
diversification
• SSI offers many subjects so being too broad

SWOT Analysis could be a problem

Opportunities
• SSI could use the number of students needing help
to build 
• We could take advantage of the services/products
we offer to separate  ourselves 
Threats
• Direct competition with "Road to Success" who
offer similar services
• With the Pandemic we wouldn’t get the connection
we want with students 
Marketing Plan
Our Target Market and Market
Segmentation

Target Market
• Students looking for guidance after graduating high school
• Ages Between 16-26
• Individuals who find it difficult to communicate with
counselors

Market Segmentation
• Geographically: United States
• Average income of $49,000 (Low middle class)
• People who aspire to pursue their interests after high
school
 Product
• We offer 8 individual guides 
• Core subjects including Math, Science, History, Reading, and writing
• College prep including SAT/ACT, Financial Aid, and College
application

Price
• Affordable prices for our products/services
• All guides are $25. Services range from $40-$105

Promotion 
Marketing Mix •

•
SSI marketing principles set under D.A.P.P.S.

Social Media, Flyers, and word of mouth are the core of our
promoting

Placement 
• Most of our revenue is through trade shows 
• Our website also helps with revenues but could be inconsistent on
non-tradeshow days

Positioning
• Gear products towards low-income students
• Compare to other companies
Competitive Analysis and Risks

Competitive Analysis
• PAVE from NY has an array of videos linked on their website for
resource help
• Road to Success from FL sells guides similar to the ones we provide.
• Differentiation: SSI uses data from our Intuit experiment when
designing our guides to maximize impact.
Risks
• Security: Can use fraud detection tools
• Financial: Credit or liability risks, can be solved with appropriate
insurance and emergency funds
• Interruption of Business: Natural disasters or theft, can use backup
plans to continue business
Financials
Break-Even Analysis
 Year 1
Units Sold Nov-20 Dec-20 Jan-21 Feb-21 Mar-21 Apr-21 Total Units Sold
Books 8474 2266 2500 3000 3500 4250 23990
Tutoring 150 266 275 300 350 425 1766

Unit Price Avg Unit Price

Books $25.00 $25.00 $25.00 $25.00 $25.00 $25.00 $25.00
Tutoring $40.00 $40.00 $40.00 $40.00 $40.00 $40.00 $40.00

Sales Growth Rate Avg Growth Rate

Books 0% -73% 10% 20% 17% 21% -1%
Tutoring 0% 77% 3% 9% 17% 21% 26%

Summary of Revenue
Books
(Units Sold * Unit Price)
$211,850 $56,650 $62,500 $75,000 $87,500 $106,250
Total Revenue
$599,750

Projections
Tutoring $6,000 $10,640 $11,000 $12,000 $14,000 $17,000 $70,640
Total Revenue $217,850 $67,290 $73,500 $87,000 $101,500 $123,250 $670,390

Unit COGS Avg COGS

Books $4.60 $4.60 $4.60 $4.60 $4.60 $4.60 $4.60
Tutoring $24.00 $24.00 $24.00 $24.00 $24.00 $24.00 $24.00

Margin Per Unit (Unit Price - Unit COGS) Avg Margin

Books $20.40 $20.40 $20.40 $20.40 $20.40 $20.40 $20.40
Tutoring $16.00 $16.00 $16.00 $16.00 $16.00 $16.00 $16.00

Gross Profit (Revenue - COGS or Margin Per Unit * Units Sold) Total Gross Profit
Books $172,870 $46,226 $51,000 $61,200 $71,400 $86,700 $489,396
Tutoring $2,400 $4,256 $4,400 $4,800 $5,600 $6,800 $28,256
Total Gross Profit $175,270 $50,482 $55,400 $66,000 $77,000 $93,500 $517,652
 Succeeding Steps Inc.
Profit and Loss
31-Dec-20

Total

Summary Income
Sales of Product Income 288,107.69

Profit and
Total Income $ 288,107.69
Cost of Goods Sold
Cost of Goods Sold 59,856.40

Loss
Total Cost of Goods Sold $ 59,856.40
Gross Profit $ 228,251.29
Expenses

Statement
Insurance 2,156.00
Payroll 109,450.66
Payroll Tax 27,162.43

(Actuals) Purchases
Rent & Lease
Sales Tax
17,969.23
12,201.00
18,519.20
TS Entry Fee 8,000.00
Utilities 828.00
Workers Compensation 978.57
Total Expenses $ 197,265.09
Net Operating Income $ 30,986.20
Net Income $ 30,986.20
 Succeeding Steps Inc.
Balance Sheet
As of December 31, 2021

Total
ASSETS
Current Assets
Bank Accounts
Cash 122,354.80
Total Bank Accounts $ 122,354.80

Balance
Other Current Assets
Inventory 28,631.40
Inventory Asset 0.00
Total Other Current Assets $ 28,631.40

Sheet Total Current Assets

Fixed Assets
Office Equipment
Total Fixed Assets
$

$
150,986.20

15,720.00
15,720.00
TOTAL ASSETS 166,706.20
LIABILITIES AND EQUITY
Liabilities
Total Liabilities
Equity
Opening Balance Equity 85,720.00
Owner's Investment 50,000.00
Retained Earnings
Net Income 30,986.20
Total Equity $ 166,706.20
TOTAL LIABILITIES AND EQUITY $ 166,706.20
To Summarize…
Thank you for your time!
Any Questions?